Web Content

Nonprofit Data to Improve Storytelling
Web Content

6

Using Nonprofit Data to Improve Your Storytelling

There’s no shortage of folks touting the importance of effective storytelling.  I should know – I’m one of ‘em. Although recently I’ve been hearing something that makes my inner data nerd alarmed.  At times it seems that data and storytelling are seen as at odds with one another.  Storytelling is exciting.  Data is boring. But…

Read full post

Nonprofit Blog Post Ideas
Web Content

4

31 Nonprofit Blog Post Ideas

Writing posts for a blog can be daunting.  Anyone that’s tried has been there, staring at a white page with your cursor rhythmically reminding you of your failure to produce any content. You may very well be a strong writer.  You likely had numerous ideas yesterday as you walked your dog or cooked dinner.  But…

Read full post

Personalizing Nonprofit Fundraising Message
Web Content

0

Personalizing Your Nonprofit’s Fundraising Message

If you’re anything like the majority of nonprofits out there, you’re likely trying to find new, creative and fruitful ways to raise money.  It’s no mystery that fundraising is a pretty important part of an organization’s ability to do good in their community. It’s also well known that fundraising is tough.

Read full post

Hope Nonprofit Website
Web Content

0

The Role of Hope in the Nonprofit Website

We recently published our first post on Nonprofit Quarterly.  Posting an article is always exciting, but when it’s a place we’ve been following for so long, it certainly feels special. The article, The Role of Hope in the Nonprofit Website, starts by outlining the importance of hope in creating a website for your nonprofit.  It then…

Read full post

How to Avoid Plagiarism when Writing for the Web
Web Content

14

How to Avoid Plagiarism when Writing for the Web

Building on the work of others is good.  Stealing from them is not. Maybe you’re writing a blog post on how volunteers can organize their own food drive.  To compose a quality post, you need to know about any regulations that apply to food collection, steps to a successful campaign, and common problems that might…

Read full post

Nonprofit Website Content Tips
Web Content

2

6 Nonprofit-Specific Web Content Tips

There are a lot of general best practices when it comes to writing great website content.  You’ve probably heard a bunch of them before.  Use short sentences.  Use headings with targeted keywords.  Use lists whenever possible.  Drop the jargon.  Write how you speak. These are all generally beneficial when talking about content for nonprofit websites…

Read full post

Website Content Professional Tone
Web Content

0

With Website Content, Professional Doesn’t Mean Impersonal

Whenever we discuss website content with nonprofit organizations, the conversation often turns to tone.  Most nonprofits want to convey their professionalism, but also connect with their website visitors by being personable.  And the thing that’s most striking is being professional and personable are often presented as somehow opposed. But when it comes to the tone…

Read full post

Starting a Nonprofit Blog
Web Content

0

7 Questions to Ask When Starting a Nonprofit Blog

Deciding to start a blog is no minor feat.  In fact, if you’re ready to set one up, I’m sure you’ve debated whether or not your nonprofit should have a blog in the first place. If you’re reading this post, I’ll assume you decided to take a shot at a blog.  Well congrats!  Blogging can…

Read full post

Telling Your Story
Web Content

0

Your Story Matters More Than Your Wording

I was listening to NPR on a drive into work a few months ago and on came an interview with a man named Murray Gershenz, a record store owner on the brink of turning 90.  “Music Man” Murray came across as a delightful guy in the interview, which is worth listening to if you have…

Read full post

Fundraising as the Beginning of the Story
Web Content

2

Reframing Fundraising as the Beginning of the Story

Every now and again I come across one of those rare blog posts that sticks with me.  Kivi Leroux Miller delivered one such post earlier this week.  In particular, she has one line that I can’t stop thinking about: We need to stop “treating a fundraising campaign like the end of the story… instead of…

Read full post