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Nonprofit Website Photography
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6 Ways to Use Photography on Your Nonprofit’s Website

Photography is a very important part of the web. Organizations use it to show the real-life, real-people part of their missions that can’t easily be expressed through words. Website visitors use it to get a look into a cause or community that they might not know much about. Photographs can show the communities that you…

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Nonprofit Infographics
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5 Ways to Use Infographics on Your Nonprofit’s Website

Your first question may be: what is an infographic? An infographic is a visual image such as a chart or diagram used to represent information or data. Infographics use visuals to connect bits of data and strings of text in a meaningful way. The real magic of infographics is they repackage dense or intimidating information…

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Authenticity Nonprofit Thank You Supporters
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Authenticity: The Key to Thanking Supporters

It’s that time of year when giving thanks becomes top of mind.  While always important, showing appreciation is often highlighted during the holiday season. No matter when you’re showing appreciation to your supporters, there’s one key element you need to remember: Authenticity

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6 Ways to Make Online Donors More Comfortable

Getting website visitors to donate online is hard.  It’s difficult to drive visitors to your website in the first place.  Once a visitor is on your site, it’s tough to inspire them and get them invested in your cause.  Even after they’re invested, it’s no easy feat getting them to decide to support your nonprofit…

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How to Write a Privacy Policy for Your Nonprofit

This post was refreshed to include up-to-date resources and examples on June 15, 2020. Nonprofit privacy policies are often an afterthought in the website world. That’s probably because they’re rarely viewed by visitors and are all too often stuffed with legal jargon that’s only loosely recognizable as English.

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Donations
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7 Ways to Improve Your Post-Donation Experience

Many nonprofits devote a ton of time to thinking about their donation experience. They perfect the look and feel of every button.  They debate every phrase until it’s just right.  They meticulously crop each photo until it’s the ideal size to complement the space it’s in. And that’s great.  Your donation process is incredibly important. …

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Nonprofit Value Proposition
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Better Nonprofit Value Propositions Mean Better Results

It’s a horrible dream that wakes nonprofit marketers up at night.  It goes something like this: Someone visits your website, reads through the stories of each kid you’ve helped, then heads to your donation page.  They read the page title and the sentence at the top of the page, and they scroll up and down…

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Cut Click Here Links
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Why You Need to Cut Your “Click Here” Links

If you’ve ever browsed the web, you’ve seen them.  If you’ve ever written any web content, you’ve almost definitely used them (at some point, even if you’re not ready to admit it). Those two words, forever linked together, set apart by an underline and a contrasting color: Click here How can these two harmless words…

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Nonprofit Data to Improve Storytelling
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Using Nonprofit Data to Improve Your Storytelling

There’s no shortage of folks touting the importance of effective storytelling.  I should know – I’m one of ‘em. Although recently I’ve been hearing something that makes my inner data nerd alarmed.  At times it seems that data and storytelling are seen as at odds with one another.  Storytelling is exciting.  Data is boring. But…

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