Mission and vision statements capture the essence of your organization’s beliefs and values and define its place in the world. A vision statement explains the overall goal of your organization looking into the future, while the mission statement outlines the present plan to realize the vision.
Well-crafted mission and vision statements can inspire people to engage with your organization and deserve a well-thought-out place on your website. While the mission and/or vision statement may show up in other places on the site, it’s a good idea to give the two a home of their own where visitors can learn more in depth about what the current and future goals are for your nonprofit.
Consider designing your mission and vision page in a way that draws visitors in, and makes it both easy and interesting to learn about the foundation your organization is built upon. Here are 10 examples of nonprofits with well-designed, compelling mission and vision pages.
Center for Community Change
Center for Community Change includes a prominent infographic on their mission page to present their goals in an eye-catching way, and is accompanied with a traditional text description as well.
FINCA’s mission to provide financial services to the world’s lowest-income entrepreneurs is brought to life by the large header photo of women the organization has helped. This photo allows website visitors to visualize the organization in action.
Hope Unlimited for Children
Hope Unlimited for Children uses some unexpected design elements throughout their site. The navigation is vertical (normal enough), but the navigation items are a bit cock-eyed, creating a unique design aesthetic.
Vintage-feeling background textures are also used behind the heading text and images as you move down the page, creating an exciting visual journey through the mission and vision information. They also use a large image to give their visitors a glimpse into the world of the organization.
The Trevor Project
While The Trevor Project doesn’t include epic photos on their mission page, they certainly know how to grab your attention simply with typography. These bold headings and bright colors (accompanied by a refreshing amount of white-space) make their mission and vision page easy to navigate and intriguing to look at.
More Great Mission and Vision Pages
Are you feeling inspired to breathe new life into your mission and vision page? Good! Such an important page deserves to not only say something great, but look great as well.
Do you have other organizations in mind that have awesome mission and vision pages? Do you have any questions about improving your own? Tell us in the comments below.
- Nonprofit Websites: The Ultimate Guide to Building Your Dream Site
- 10 Well-Designed Responsive Nonprofit Websites
- 10 Great Nonprofit Donation Pages
- 4 Nonprofits Using Their Website Header to Inspire
- An Example of Great Nonprofit Website Design: Nepal Youth Foundation
Image courtesy of Waves 4 Water