10 Effective Nonprofit Mission and Vision Pages

Nonprofit Mission and Vision Pages

Mission and vision statements capture the essence of your organization’s beliefs and values and define its place in the world. A vision statement explains the overall goal of your organization looking into the future, while the mission statement outlines the present plan to realize the vision.

Well-crafted mission and vision statements can inspire people to engage with your organization and deserve a well-thought-out place on your website. While the mission and/or vision statement may show up in other places on the site, it’s a good idea to give the two a home of their own where visitors can learn more in depth about what the current and future goals are for your nonprofit.

Consider designing your mission and vision page in a way that draws visitors in, and makes it both easy and interesting to learn about the foundation your organization is built upon. Here are 10 examples of nonprofits with well-designed, compelling mission and vision pages.

Get more tips & a checklist for great website content in our free guide!

Center for Community Change

Center for Community Change

Center for Community Change includes a prominent infographic on their mission page to present their goals in an eye-catching way, and is accompanied with a traditional text description as well.



FINCA’s mission to provide financial services to the world’s lowest-income entrepreneurs is brought to life by the large header photo of women the organization has helped. This photo allows website visitors to visualize the organization in action.

Hope Unlimited for Children

Hope Unlimited for Children

Hope Unlimited for Children uses some unexpected design elements throughout their site. The navigation is vertical (normal enough), but the navigation items are a bit cock-eyed, creating a unique design aesthetic.

Vintage-feeling background textures are also used behind the heading text and images as you move down the page, creating an exciting visual journey through the mission and vision information. They also use a large image to give their visitors a glimpse into the world of the organization.

The Trevor Project

The Trevor Project

While The Trevor Project doesn’t include epic photos on their mission page, they certainly know how to grab your attention simply with typography. These bold headings and bright colors (accompanied by a refreshing amount of white-space) make their mission and vision page easy to navigate and intriguing to look at.

More Great Mission and Vision Pages

Partners in Health

Partners in Health

American Red Cross

American Red Cross

Waves 4 Water

Waves 4 Water

Ronald McDonald House Charities

Ronald McDonald House Charities

World Vision International

World Vision International

Teach For America

Teach for America


Are you feeling inspired to breathe new life into your mission and vision page? Good! Such an important page deserves to not only say something great, but look great as well.

Do you have other organizations in mind that have awesome mission and vision pages? Do you have any questions about improving your own? Tell us in the comments below.

Related Reads

Image courtesy of Waves 4 Water

Alex McQueary is Wired Impact’s in-house web designer. She spends most of her time researching, sketching, and designing the feel and functionality of websites. She also fills her time writing and reading articles about web trends and usability.

30 Comments on “10 Effective Nonprofit Mission and Vision Pages

  1. 1 Tim Gehlbach April 11, 2016

    Ms. McQueary,

    I am 48 years old and I live in Kentucky, USA. It has taken me twenty plus years to finally push myself to begin to start to create a Non-Profit Organization for Children, Young People & Adults, Families, Older Generation and the Homeless. I have listened and met so many wonderful people like Wayne Dyer, Deepak Chopra, Gandhi, Marianne Williamson, Tolle and so many more… . I might be reaching out to you for some advice, thank you for your wonderful ideas. My philosophy is ” It is my job to bring out the goodness in people” Thank you Alex.


    Tim Gehlbach
    Face Book Account

    1. 2 Alex McQueary April 13, 2016

      Hi Tim,

      I’m so glad to hear you’ve found this post helpful! Best wishes as you build your nonprofit. It sounds like a great organization! Thanks so much for reaching out.


  2. 3 Pastor Chrisrty Blessed April 20, 2016

    I find this page as a opener to the forum I want to create.i will require more counsel from you on how to form the mission statement.thanks
    Pastor Chrisrty

    1. 4 Alex McQueary April 20, 2016

      Thanks for reaching out, Pastor Chrisrty. Here’s an article we wrote about leveraging your mission statement on your website: https://wiredimpact.com/blog/mission-statement-on-website/ Hopefully this will help you on your way to a great mission statement!

  3. 5 Iyabo Shoremi foundation for women empowerment May 30, 2016

    This is an awesome forum to move my dreams for my organization to realizing it’s objectives.. It’s an empowerment organization for widows, aged and youth as well as vulnerable children in the society. My problem is gettin my vision and mission statements clear and concise. Can you be of help?

    1. 6 Alex McQueary May 31, 2016

      Thanks so much for the comment! It sounds like you’re working for a wonderful cause. We wrote an article with some tips on writing a mission statement: https://wiredimpact.com/blog/mission-statement-on-website/ The article contains some examples and an informative video as well. I hope this helps you craft a mission statement you love!

  4. 7 Sajad Ahmad October 16, 2016

    Hi Alex,
    Hope you are fine!

    My name is Sajad and a resident of Khyber Pukhtoonkhwa province of Pakistan. Recently we came up with an idea of registering NGO with a name Aghaz Integrated Development programme.The NGO aimed at eradicating poverty by building the the capacity of the target communities so that they may able to stand on their own feet. This page helped me shaping the vision and mission statement a lot. what i need now is to how communicate with the potential donors. Kindly guide me in this regard by mailing or calling me if possible.

    thanks and with best regards;
    Sajad Ahmad
    Email Address# sajadmphildspide@gmail.com
    Cell No# +92 345 4400987

    1. 8 Alex McQueary October 19, 2016

      Hi Sajad,

      Thanks for reaching out! Best of luck as you work toward registering your NGO. We wrote an article about how to maintain relationships with donors using the internet. This could be a great place for you to start! We also created a fundraising guide, which could be helpful as you begin connecting with donors.

      Good luck, and I hope this helps!


  5. 9 Sajid Habib January 23, 2017

    Hi Alex,
    Hope you will be fine,
    My name Sajid Habib,I am from Nowshera Khyber Pakhtunkhwa Pakistan. Recently I have stablished a foundation named by RASTA.I am a teacher also. My vision is to provide assistance in education and health for those who unable to get quality education and have no access get health facilitiesy.My vision is to empower the local talented poor people and wants to give them a hope for leading a successful life.For this I am working to set the targets to achieve the goals.But I don’t know how to start this difficult task?How to rais fund for it?How to register it?please I need your guidance. Because here in our lacality e situation of education and health is not good.So plzz guide me in this regard.

    1. 10 Alex McQueary January 24, 2017

      Hi Sajid,

      Thanks for the comment! While we do not work with actually registering nonprofits, you might find some helpful tips here. I’d also suggest looking up requirements for registering a nonprofit where you’re located, if not in the USA. We have written some articles about how to gather online donations, and we’ve also created a downloadable guide to online fundraising that might be of some help. Best of luck starting your nonprofit!


  6. 11 Nasir March 13, 2017

    Hi dear! My name is Nasir Malik from Islamabad. Wonderful work. We want to fund-raise online by selling our messages and slogans.

    1. 12 Alex McQueary March 15, 2017

      Hi Nasir,

      We created a free downloadable guide for online fundraising that could be helpful as you’re gathering and nurturing donor relationships. Hopefully the linked resources will help kick-start your online fundraising efforts!


  7. 13 Tiff March 13, 2017

    My name is Tiff Mukasa, i am from Uganda in East Africa, we registered an organisation called Child and Elderly support Initiative (CESI) http://www.cesiafrica.wixsite.com/uganda purposely to support Children and the elderly.
    We empower them with practical skills to sustain themselves and we have done this since 2014.
    Currently we are in need of partners to work with, to guide us, to support us and also share knowledge on how best we can change people’s lives.
    You can email us: cesiafrica@gmail.com

    1. 14 Alex McQueary March 15, 2017

      Hi Tiff,

      It sounds like you’re working for an amazing cause! We’ve got a bunch of free resources and blog posts all about online marketing for nonprofits. Start by downloading our free marketing guide for nonprofits. We’ve also written a ton of blog posts that may be helpful for you on topics like writing website content, online marketing strategy, social media, and more. I hope this info is helpful as you continue changing people’s lives.


  8. 15 Ruth Hunkuso June 1, 2017

    This is a great forum to enhance the dreams for my organization to realizing it’s objectives. It’s a charity organization to identify, contact, train and empower commercial sex workers, visit prison and psychiatric inmates, provide maintenance allowance for widows, aged, students in higher institutions and poorly paid Pastors in the society. My problem is getting my vision, mission and objectives clear and concise.

    1. 16 Alex McQueary June 1, 2017

      Hi Ruth,
      Thanks for the comment! Check out this post we wrote about mission statements. Hope this helps and good luck!

  9. 17 ssenyange dennis January 2, 2018

    Halo..its Dennis
    Am from Uganda, we have a small charity we started off in 2012 when we were still in high school called Magical Touch Uganda and its geared towards empowering youths irrespective of their background and sex. We share learned skills of Entrepreneurship, Leadership and we have embarked on charity walks that are slowly cutching up.. We therefore seeking to partner, grow and atleast boost the lives of many children and youths of Uganda especially those from the less previledged societies.
    Ssenyange Dennis.

    1. 18 Alex McQueary January 3, 2018

      Hi Dennis,

      This sounds like a great mission! We have some resources that can help you increase traffic to your website, as well as increase your online fundraising. Read over our guides How to Increase Traffic to Your Nonprofit Website and 31 Ways to Boost Your Nonprofit’s Online Fundraising. Hopefully the linked resources will help you reach more supporters and jump-start your online fundraising efforts!


  10. 19 Sheena Amadu January 23, 2018

    Hello Am Sheena from Ghana it has been on heart to start a charitable organization for Children especially those who have issues with their cognitive development .i would be much appreciative if I get the privilege of being advised by you.

    1. 20 Alex McQueary January 23, 2018

      Hi Sheena,

      This sounds like a great idea for a nonprofit! At Wired Impact, we work more on the marketing side of things once an organization gets up and running. We do have an article with some tips on how to write a mission statement, and many more articles and guides with marketing tips once you get to a point where you’re working on a website. Good luck and hope this helps!


  11. 21 Leolalinda Plameras February 17, 2018

    I am thankful that you are dedicated in helping who are in need. We have common goals to help others.
    Hi good evening. My name is LP from SC, USA. I have started a Non-profit organization for Children in a gang infested area of our City and has been recognized by the State as a NON-Profit on April 24,2017, à fairly new organization, a faith based that dedicatedly serve this community with kindness and compassion. I have at least 30-50 African-American children, youth and adult. 10 Volunteers. We are looking forward to apply for a 501c3 but I have hard time completing the paper works, I have children Ministries in the Philippines that I have been mobilizing with my own expense but very limited. I need help to revise our mission statement and any other advises to promote communication to reach those who have the heart to help. Any suggestions in creating a website? Thank you for your help….GOD bless you.

    1. 22 Alex McQueary February 21, 2018

      Hi LP, thanks for your questions! As far as your mission statement goes, we recommend that it be a concise and straightforward description of what your nonprofit does. For example, We do ____ for ____ so they can ____. Check out our Beginner’s Guide to Nonprofit Website Content for some guidance on writing content for a website.

      As far as creating a website goes, we’ve developed a powerful website platform just for nonprofits, which you can find information on here. A good resource for information about getting your organization up and running is The Nonprofit Collective. They’ve got some great information more geared toward getting a nonprofit started.

      I hope this helps!

  12. 23 Gracium Munthali March 27, 2018

    Hie Alex,
    I should believe that you are doing Great. I am Gracium Munthali from Malawi, i registered an NGO in the year 2016 with the Name “Community Empowerment for Sustainable Development Organisation” abbreviated as CESDO. But up to this time around am still trying to sharpen my vision and Mission statement. i found this platform important to help sharpen my vision and mission statement. i believe you will assist me in doing so.

    our vision
    We envision a healthy, productive and vibrant society where vulnerable groups, youths and under served communities are equipped with knowledge, skills and resources that can enhance them to become self-sufficient in Malawi.

    our first mission statement
    We aim at creating a healthy and an enabling environment for underserved communities, youths and vulnerable groups to develop to their full potential so that they can be self-sufficient, contribute significantly to personal and sustainable development of the area and be an active participant in development effort of the nation thereby improving the social well-being of the society as well as raising the living standards.
    I have been trying to change the mission statement and below is the one i changed recently.
    Mission statement edited
    The mission of CESDO is to support communities and facilitate community development to achieve sustainable economic development and livelihoods through innovations, works, community involvement, and strategic direction towards sustainable development.

    1. 24 Alex McQueary March 27, 2018

      Thanks for the comment, Gracium! Overall, it sounds like you’re headed in a good direction here. Your vision in particular is really inspiring. We’re not able to get into what exactly your mission statement should include, but we do have a resource with some tips as you continue to edit. Best of luck as you finalize your vision and mission statements. It sounds like you’re off to a great start!


  13. 25 Sonia Walia June 6, 2018

    My name is Sonia Walia, I am from India in New Delhi, we registered an organization called World Culture Forum (WCF) http://worldcultureforum.org.in/ based in New Delhi our mission is redefine the term ‘culture’ variously by spreading the awareness globally towards in achieving the peace and happiness in every society. We aim at promoting culture at the international level by organizing cultural exchange programs and Award functions internationally.

    Currently we are in need of partners to work with, to guide us, to support us and also share knowledge on how best we can do more.
    You can email us: info@worldcultureforum.org.in

    1. 26 Alex McQueary June 6, 2018

      Hi Sonia, It sounds like you’re working toward a great cause. You can access many resources on our site to help you with your online marketing efforts. We suggest browsing around our blog for nonprofit marketing topics that interest you. We have also created a number of free guides that might be helpful for you.
      Thanks for reaching out and hope this helps!

  14. 27 Sunita Harkar Shalla December 7, 2019

    I would like to say congratulations to Alex McQueary for providing very useful information to all of us. It was nice reading your blog I would like to add one more NGO working in India towards the healthcare of underprivileged children in India. The name is Child Heart Foundation being founded by seven parents who have gone through similar situations and have gotten over with their tough part of life and now want to “give back” to the needy families. Read more about the NGO visiting the website.

    1. 28 Christine Soucy December 9, 2019

      Thanks for sharing, Sunita! We’re glad you found the post helpful.

  15. 29 Rabuda Deborah February 23, 2020

    Hi, I’m Debby from Northern Nigeria, for the first time want to take my Organization to the next level with the vision of: Making the world Habitable for Everyone.

    Protecting the rights of Children
    Fighting against Child defilement,abuse, molestation and rape
    Skills acquisition programs. Etc

    I do hope you would help with some more tips on how to go about this. Thank you

    1. 30 Katy Teson February 26, 2020

      Hi Debby,

      It’s exciting to hear that you’re looking to grow your organization. Here are some related links and resources that might help along the way:
      Leveraging Your Mission Statement On Your Website
      Nonprofit Capacity Building: 4 Ways to Create Capacity With Your Website
      Nonprofit Growth: 8 Strategies to Get Started
      Nonprofit Operational Manual from Nigeria Network of NGOs

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