For many nonprofits, volunteerism plays a central role in the organization’s success. Many amazing volunteers give their time and their talent to support your mission. Most of the nonprofits we talk to are thinking of ways to use their websites to not only drive new volunteers to reach out, but also to better maintain relationships with past volunteers. Maintaining these relationships can further invest past volunteers in your mission and reenergize them to volunteer again.
Your nonprofit’s blog can play a central role in your effort to both recruit new volunteers and sustain your relationships with past volunteers. You likely won’t want your blog to solely be about volunteering, but strategically incorporating some of the following posts into your blog strategy can help boost the role your website is playing in your volunteering efforts.
Here are 46 blog post ideas specifically aimed at helping your nonprofit get more from your website when it comes to volunteerism.
Posts Showcasing Volunteer Impact
Use your blog to show the impact your volunteers are having in the community you serve.
- Highlight an individual past event and focus on the difference your volunteers made
- Share the story of one member of your community who’s been helped by volunteers
- Share short thank you messages to volunteers from those that have been helped in the community
- Thank individual volunteers
- Thank your volunteers as a whole for all they’ve done
- Calculate total volunteer hours throughout the year
Posts Highlighting Info about Volunteering with Your Organization
Answer common questions a new volunteer may have before committing their time to your nonprofit. Give them a behind-the-scenes look at your approach to volunteerism.
- Discuss how you envision your volunteers will make a difference in the future
- Share specific goals when it comes to quantity and impact of growing volunteerism
- Highlight upcoming volunteer opportunities
- Tell volunteers what they need to do to prepare for a volunteer event
- Explain the role that volunteers play in your organization
- Tell volunteers other ways they can help even when not volunteering
- Provide ways children can be involved in giving to your organization
- Ask volunteers how you can make your volunteer activities better (share some ideas and ask for their feedback)
- Ask volunteers for opportunities they’d be interested in supporting
- Q&A with one of your volunteers
- Publish “a year in volunteering” and post photos from volunteer events throughout the year
- Describe an introduction or orientation process you use to get volunteers involved in your organization
- Write about the steps needed to become a volunteer with your organization
- Promote a new volunteer season or application process
- Describe the different volunteering opportunities available through your organization
- Post photos of your volunteers on the job and describe the work they are doing
- Interview a volunteer and a person in the community they have helped side by side
- Promote your most popular volunteering opportunities
- Promote your least popular volunteering opportunities, focusing on why they matter and what you’re doing to make them more desirable to volunteers
- Write bios of some of your newest volunteers describing why they have decided to help your cause
- Write bios of some of your longest standing volunteers describing the impact they have had
- Talk about some volunteers who have gone on to support your cause outside of your organization (ex. a tutor that became a teacher)
- Collect a group of short testimonials by volunteers describing their favorite part of your organization
- Give potential volunteers questions to ask an organization when deciding which nonprofit to support
- Outline ways to choose the right nonprofit to volunteer with
- Post frequently asked questions you always get about volunteering
- Honor a Volunteer of the Year
Posts Written by Your Volunteers
Share the voices of your volunteers directly on your blog. This will not only be valuable content for potential volunteers, but it’s also a great way to show you care about your individual volunteers while potentially driving traffic from their professional and personal networks.
- Why I give my time to help this organization
- Why volunteers matter in the community we serve
- My favorite volunteer event I’ve attended
- How I plan to support this cause in the future
- A particularly powerful moment I’ve had while volunteering
- When I realized I cared about this cause
- What I’ve learned by volunteering
- How volunteering has changed my life in various ways
- What this organization does well and what they could do better
- My day volunteering (the entire post in photos they took)
- Unique challenges and benefits to being a volunteer with this organization
- What I look forward to each time I volunteer (ex. when patients’ families visit)
- What I look forward to each year (ex. holiday donation drive)
Want 124 More Nonprofit Blog Post Ideas?
We know coming up with ideas for your nonprofit’s blog can be a challenging thing to do. That’s why we created a free downloadable guide with 170 blog post ideas specifically targeted to nonprofits.
Want a copy? Grab it now:
Image courtesy of Derek Gavey