What goes into making a great blog? Posting frequently is one thing. Great content is another. We’ve provided ways a blog can help your nonprofit website and tips and inspiration. But we’re going to take a page out of our own book, and be specific, actionable and (reasonably) brief in this post.
In a perfect world, we could churn out good content marketing with ease and time to spare. But we know the reality is that producing good content requires time and effort you’re likely short on. The good news is that you don’t have to start from scratch.
When it comes to web content, sometimes it’s worth sweating the small stuff. Like really small stuff that you probably never noticed or paid much attention to on a website.
Persuasive and painless. This one-two punch can be a good way to think about crafting signup forms to grow your list of subscribers. It’s about immediately drawing people in and then making the signup process quick and easy. And content has a lot to do with that.
The idea of your Donate page not being donor-friendly is pretty crazy, but you’d be surprised how often it happens. It’s easy to get wrapped up in internal priorities and forget to consider what the person actually making the donation would prefer. And, unfortunately, the less you think about your donors in the development of…