It’s no surprise that web page content can hold up the website design process in a big way. It’s the leading cause of delays for website projects as people either scramble for content or scratch their heads wondering how to even begin the process of writing compelling copy.
When you have content in lots of different places, it can be a challenge to maintain consistency in writing. But, it’s a necessary challenge. A writing voice that varies from medium to medium, or even from page to page, can appear jarring and unprofessional to readers. And nobody wants that!
When you’re telling your nonprofit’s story – from your mission to the people behind the scenes – there’s always a good opportunity to show rather than tell. When done right, visual storytelling can make a meaningful and memorable impression.
Brainstorming, outlining, drafting, optimizing, editing. Writing a blog can be an intensive, time-consuming process. By the time you’re done, you should (rightfully) feel relieved and accomplished. But before you take that victory lap, there are some important, last-minute things to check off before you publish your post.
Keeping content at the forefront of your website project should be the rule rather than the exception. Content strategy isn’t just a lift-and-shift, copy and paste job from the old site to the new one. If the entire site is getting a face lift, the words on the website should get just as much attention…
People give to people. That’s an adage many nonprofits swear by, and for good reason. The lifeblood of volunteers and the generosity of donors can depend a lot on how well a nonprofit can make connections to these important supporters.
About Us pages have a tendency to stump people. It’s the equivalent of the job interview question, “Tell me about yourself,” and seems to elicit the same amount of dread. Talking or writing about yourself isn’t as easy as it sounds when you consider the task: where do I begin, what do I leave out, and…
Photo essays seem like a daunting undertaking accomplished only by the massively creative unicorns living in our midst. They’re popular among the New York Times and Times of the world. However, you can easily learn how to make a photo essay, too.