Nonprofit Marketing Blog

Website Analytics Reports for Nonprofits
Measurement

0

How to Make Website Analytics Reports for Your Nonprofit [Template]

If you’ve ever been asked to report on your nonprofit’s digital marketing efforts, you know the panic that comes along with a request like that. What information do they need? Where are you going to get it? How do you best present the information? This post will help you learn how to organize your data, put together website analytics reports and share the findings with your boss or board.

(more…)

Read full post

Rules for Website Links
Web Content

0

5 Fundamental and Incredibly Exciting Rules for Internal Website Links

Making great web content for your nonprofit doesn’t mean putting together fancy graphics and clever copy. In reality, one of the most common website mistakes we encounter is a seemingly small detail: forgetting about links. If you haven’t been sprinkling in helpful website links that guide visitors (and search engines) through your content, it’s time to make some changes.

(more…)

Read full post

Measure marketing results
Measurement

0

How to Measure Marketing Results: Is Your Nonprofit’s Campaign Effective?

We know we’re nerds, but we think it’s super cool that you can use free tools like Google Analytics to measure marketing results and learn about the people who visit your website. Data can be overwhelming. It can be frustrating to figure out, a pain to compile, and easily pushed aside when time-sensitive tasks arrive on the scene. BUT, reviewing and making strategy adjustments based on data is critical to the effectiveness of your digital marketing.

(more…)

Read full post