You want your content to grip your supporters and leave them feeling motivated, ready to join forces and help champion your cause. What if the key to that content has been staring you in the face this whole time? The benefits of user-generated content for nonprofits can be immense, as it has the power to inspire and demonstrate impact. (more…)
You might have noticed that we feel pretty strongly about blogs here at Wired Impact. Whether we’re talking about website structures or driving website traffic, there’s a role for a blog to play in your nonprofit’s marketing. But even though blogs are a well-established tool these days, many organizations struggle with getting started or finding buy-in, which can lead to some common blogging mistakes.
If you’re starting a web project, you’ve probably got a lot on your mind. What colors do we want to use? Where are we going to to find images? What on earth is a CTA? How are people going to find our site? Are we going to end up with a product we love? But before you dive into these details, make sure you’re familiar with basic web design vocabulary. (more…)
Are you getting started with your nonprofit’s first blog? Or finally finding the time to think a little more strategically about the blog you already have on your website? You’re probably worried about how you’re going to keep up with it, which is why now is the perfect opportunity to pause and put together your first nonprofit editorial calendar. (more…)
Should I do this, or will it be a waste of my time? That’s always the question that comes up with a new(ish) social media trend. There’s not exactly an easy yes or no answer to that question when it comes to nonprofit marketing on Snapchat. The answer tends to stand more in the “it depends” gray area. (more…)