The venue is set, the program is printed and tickets are sold out. Everything about your event feels ready—and yet, you have a sinking feeling that it could be doing more. After all, putting on a gala, awards ceremony or other big shindig for your nonprofit takes a lot of time and energy. You want to make the most if it. So what about streaming a video of the festivities online? Should you live stream events to boost the return on investment and engage more people? (more…)
Communicating your nonprofit’s impact on its cause is crucial to winning over supporters. Although informative, your financials page isn’t the most compelling way to show what your organization has achieved. Nonprofit impact pages are another way to report on your accomplishments that makes your mission come to life and inspire past, current and potential donors. (more…)
People spend a lot of time on social media, and a huge part of nonprofit marketing is meeting supporters where they are — on their phones, in their email, on search engines and, yes, on social media. Capturing social media traffic isn’t difficult, but it does take time and a well-rounded knowledge of your audience. (more…)
Just because the footer of a website is at the bottom of a web page certainly doesn’t mean that it should be neglected. A footer is an organization’s last opportunity to get users to where they need to go and to serve them important information. We’ve rounded up 10 nonprofits with great website footers to spark some inspiration for your own website. (more…)
“Don’t just get mad, get giving!” Could this become the new fundraising battle cry?
Research shows that nonprofits continue to experience year-over-year increases in online donations, and it seems that at least a small part of that success can be attributed to donors motivated by anger as well as altruism. (more…)
We’ve all been there. Supporters are expecting that blog post tomorrow, and you’re staring at a blank screen. Search engine optimization (SEO) is the furthest thing from your mind. There’s a lot of apprehension for many nonprofits around the benefits of keeping up with a blog, much less working toward SEO for blogs. (more…)