Nonprofit Marketing Blog

Rules for Website Links
Web Content

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5 Fundamental and Incredibly Exciting Rules for Internal Website Links

Making great web content for your nonprofit doesn’t mean putting together fancy graphics and clever copy. In reality, one of the most common website mistakes we encounter is a seemingly small detail: forgetting about links. If you haven’t been sprinkling in helpful website links that guide visitors (and search engines) through your content, it’s time to make some changes.

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Measure marketing results
Measurement

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How to Measure Marketing Results: Is Your Nonprofit’s Campaign Effective?

We know we’re nerds, but we think it’s super cool that you can use free tools like Google Analytics to measure marketing results and learn about the people who visit your website. Data can be overwhelming. It can be frustrating to figure out, a pain to compile, and easily pushed aside when time-sensitive tasks arrive on the scene. BUT, reviewing and making strategy adjustments based on data is critical to the effectiveness of your digital marketing.

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Rethinking Awareness Campaigns to Magnify Your Reach
Marketing Strategy

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Rethinking Awareness Campaigns to Magnify Your Reach [INFOGRAPHIC]

Nonprofits turn to awareness campaigns to increase their visibility and ride the wave of relevancy, often as part of designated awareness weeks and months. While there’s some good advice out there for putting together a campaign that drives people to act, the traditional marketing funnel is failing us when it comes to building relationships that lead to more supporters in the long run.

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People Using Twitter on a Couch with Emoticons
Social Media

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Twitter for Advocacy: How to Shape Your Strategy

As your marketing program matures, you’ll find that you use social media channels differently based on your strategy and target audiences. This is especially true for nonprofits developing advocacy campaigns. Using Twitter for advocacy presents a lot of opportunities as long as you have a plan in place to make the most of the channel and its strengths.

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