Making your case for a new website can mean having some difficult discussions, especially when the person controlling the budget doesn’t understand that there’s a problem that needs fixing. To get the ball rolling with a skeptical executive director, we’ve put together a list of website redesign questions that can help guide your initial conversation. (more…)
By now, it’s no secret that including visuals in your social media posts means more engagement. Facebook posts with an image get 2.3 times more engagement than those without, and Twitter posts with an image and summary are 78% more likely to get shared. Could your nonprofit use some help creating free social media graphics? (more…)
Nonprofit fundraisers know how important it is to nurture relationships with donors. So when a visitor makes a donation on your website, what happens next? If you’re not sending them to a compelling Thank You for Donating page, you’re missing out on a huge opportunity to nurture donor relationships and keep these folks engaged on your site. (more…)
Search engines like Google have been adapting over time to favor the user, meaning their search algorithms are working harder to favor the content searchers are actually looking for rather than simply what they type into the search engine. Writing for search engines and writing for real people have become one and the same. (more…)
When we talk about nonprofit storytelling in your marketing, we’re talking about using real stories about real people who were or are in need of something that your nonprofit can provide them. Stories pack emotion, and people act on causes that make them feel something. Using more stories in your nonprofit marketing will engage your audience and inspire new supporters to get involved. (more…)
There’s nothing inherently wrong with the word “newsletter.” Unless that’s not really what you’re offering. Many organizations are selling themselves (and their content) short by hiding it behind a lackluster name that only vaguely describes its worth. Nonprofits can use their newsletter names to attract and engage subscribers by better demonstrating relevance and value.
Sending emails to your nonprofit’s mailing list is an important part of communicating with donors, volunteers, supporters and other constituents. If you’re just getting started with an email marketing service, or maybe considering a switch from your current provider, we recommend MailChimp for nonprofits. (more…)