Nonprofit Marketing Blog

The Keys to Website Accessibility Standards
Usability

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Why Should My Nonprofit Care About Website Accessibility Standards?

Have you thought about what it’s like for a person with a disability to use your website as it was intended to be used? You aren’t intentionally exclusive when it comes to who can join your community, so why wouldn’t you want a website that mirrors your organization’s inclusive values? Website accessibility standards help you create a truly user-friendly website that provides a positive experience for everyone who visits. (more…)

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8 Nonprofit Website Myths
Marketing Strategy

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8 Nonprofit Website Myths to Help Your Boss and Board Overcome

Cost? Time? Other priorities? When you’re ready to advocate for a new website, it should be pretty easy to anticipate a few of the questions and concerns that you’ll hear from your executive director and board of directors. However, communications staff also encounter some persistent website myths and misconceptions that are tough to debunk in the moment, especially when they come from your organization’s top decision makers. (more…)

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Case Stories: How to Create and Use Them in Nonprofit Marketing
Web Content

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Case Stories: How to Create and Use Them in Nonprofit Marketing

You’ve probably heard that storytelling is a critical part of demonstrating your nonprofit’s impact and strengthening confidence in your mission. But even a great story might not give your supporters the full picture of what you’re trying to achieve or have already accomplished. Eliminate the guesswork by creating and using case stories, which combine one powerful story with data to demonstrate your larger impact on a community. (more…)

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