You know that making a new website for your nonprofit is a great idea. How about everyone else? When it comes to convincing the higher-ups at your organization, it’s a good idea to put some time into preparing a website pitch that makes your case in a compelling and approachable way. (more…)
Does your organization automatically send a welcome email to people who sign up for your newsletter? Email automation takes many forms, and nonprofit marketers aren’t the only ones who can use automated emails to save time and energy. Volunteer managers, membership coordinators and fundraisers take note! (more…)
Tired of sending the same emails every year? It’s time to give your nonprofit holiday emails a makeover. Happy Holidays emails are easy to get lost in the rush of the season, but there are ways to set your nonprofit apart. Get ideas to spice up your nonprofit’s email content this holiday season to better engage with your supporters. (more…)
Cost? Time? Other priorities? When you’re ready to advocate for a new website, it should be pretty easy to anticipate a few of the questions and concerns that you’ll hear from your executive director and board of directors. However, communications staff also encounter some persistent website myths and misconceptions that are tough to debunk in the moment, especially when they come from your organization’s top decision makers. (more…)
I met with a nonprofit marketer recently to discuss her organization’s technology needs. With a look of complete horror, she described how she had just started a new role and discovered something terrifying about the group’s newsletter list. (more…)
You’ve probably heard that storytelling is a critical part of demonstrating your nonprofit’s impact and strengthening confidence in your mission. But even a great story might not give your supporters the full picture of what you’re trying to achieve or have already accomplished. Eliminate the guesswork by creating and using case stories, which combine one powerful story with data to demonstrate your larger impact on a community. (more…)
We recently added a new design option to our nonprofit website platform. We’re calling it Pioneer, and we think nonprofits are going to love the flexibility and visual punch it offers. To give you some background on the theme design and how it works for nonprofit websites, we spoke to our designer, Alex McQueary, and asked her a few questions about Pioneer. (more…)
Are you getting the courage to pitch a new website to the powers that be at your nonprofit? Before you make an impassioned plea about why you need a new website, build your case by using more accessible terminology, gathering evidence and using compelling facts. (more…)
You’ve probably noticed that nice boost in donations during the months of November and December in past years, as supporters assess their finances, get in the holiday giving spirit and squeeze in tax-deductible donations before the end of the year. But what if you could see that number spike up even further? Get strategic with a year-end fundraising campaign that sets attainable goals and follows a detailed plan in order to increase your nonprofit’s fundraising success. (more…)
Struggling with getting readers to your blog? It’s a common problem we’ve seen with a wide variety of nonprofits. But before you give up on blogging altogether, consider adjusting the way you write the blog post title with a few simple tips. A good title could be the difference between someone reading your nonprofit’s blog post or skipping over it. (more…)