Have you been wondering how to position your organization or a member of your executive team as a thought leader? There are many online and offline ways to work toward this goal—from public relations to LinkedIn posts to speaking engagements—so there’s not going to be one channel that takes you from nobody to influencer. (more…)
Picture this: It’s been a handful of years since you’ve gone through your nonprofit’s branding process and you’re considering a logo redesign. Maybe your nonprofit logo is starting to look a little tired, or maybe you were rushed in the beginning and never intended to use your current logo for as long as you have. Maybe you’re not even sure what to think about your logo and need a little help putting your thoughts together. (more…)
Are you thinking about updating your online fundraising plan this year? Why not incorporate data from over 6,000 donors around the world into your decision-making process? Using giving trends to adjust your fundraising will help to standardize your plan and ensure you’re not missing out on gifts due to an outdated fundraising approach. (more…)
A well-built website never clocks out. Sound asleep? On vacation? In a meeting? A nonprofit website will carry on its day-to-day life whether or not you’re paying attention—which makes it easy to overlook all that the website does for your organization. To see how websites work for your cause around the clock, we’ve put together an example of a “day in the life” of our favorite marketing tool. (more…)
Say you post a story about a community member with a strong connection with your cause that you know will resonate with your supporters. When you have a commenting feature on your blog, your readers can actually engage with the story, sharing their own personal connections or words of encouragement and advice—all through the blog post comments. (more…)
When you’re looking for professional development or just some food for thought while you walk the dog or commute to the office, podcasts offer an easy way to stay on top of trends and learn new things. And while there are lots of leadership and marketing podcasts that cover a range of industries, you can find inspiration and encouragement from nonprofit-specific podcasts, too. (more…)
Starting to think about your nonprofit’s annual marketing plan for 2019 yet? If you’re not, this is a friendly reminder to get the ball rolling. Having a plan, complete with goals and detailed projects, is key to a year of successful marketing. (more…)
Here at Wired Impact, the perfect recipe for winter holidays—and the whole year—boils down to a few important things: gratitude for great people, the chance to spend time together and enjoying delicious treats! (more…)
Have you thought about what it’s like for a person with a disability to use your website as it was intended to be used? You aren’t intentionally exclusive when it comes to who can join your community, so why wouldn’t you want a website that mirrors your organization’s inclusive values? Website accessibility standards help you create a truly user-friendly website that provides a positive experience for everyone who visits. (more…)
It’s the end of the week and you’re packing up to head home when the email arrives: a request to make a new brochure for an upcoming event. Oh, and it’s next week. Can you help? Nonprofit marketers know this scenario a little too well.
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