Perhaps you’ve heard the news. In December, WordPress launched their 5.0 version, and it includes a pretty big change. *Hint* you’re going to have to learn a new way to format your content. But hopefully, you’ll find the process much more intuitive after the WordPress 5.0 update.
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Nonprofits turn to awareness campaigns to increase their visibility and ride the wave of relevancy, often as part of designated awareness weeks and months. While there’s some good advice out there for putting together a campaign that drives people to act, the traditional marketing funnel is failing us when it comes to building relationships that lead to more supporters in the long run.
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Blogs have come a long way over the years, from low-tech personal diaries to hipster enclaves. But how does blogging work for nonprofits? And is it really something you should start doing as part of your communications plan?
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When it comes to making the switch to WordPress 5.0, Wired Impact has our clients covered. In addition to the regular maintenance we do for sites on our nonprofit website platform, there are big changes coming to the editor you use to add and format content on your posts and pages.
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Even if you don’t need your nonprofit’s website to sit on the Iron Throne and rule the seven kingdoms, it needs to be protected from known and unknown forces that can threaten its survival. Website management is a never-ending battle. What better place to turn for advice than Game of Thrones?
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Having a strategy for anything is great. It helps us achieve more of our goals and prioritize projects that matter most. But for marketing, a strategy can be the difference between success and utter frustration. A good marketing strategy needs certain checks and balances that connect it to your overall organizational goals.
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As your marketing program matures, you’ll find that you use social media channels differently based on your strategy and target audiences. This is especially true for nonprofits developing advocacy campaigns. Using Twitter for advocacy presents a lot of opportunities as long as you have a plan in place to make the most of the channel and its strengths.
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As part of our long-time relationship with the Jewish Federation of St. Louis, we’re excited to unveil a recent collaboration with their Holocaust Museum & Learning Center.
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Nonprofits love free or discounted services. And what if I told you that there are free solutions for a variety of common nonprofit marketing projects—from graphics and photos to fundraising to relationship management? You (and your budget) are really going to like these 18 free marketing tools for nonprofits.
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What would happen if household tidying expert Marie Kondo took a look at your nonprofit’s email newsletters? If you’ve been struggling to keep organized, maintain your email list or stay on a schedule, it’s time to build (or rebuild) your email newsletter strategy.