What’s the point of your nonprofit website? If we had to guess, it’s to spread awareness of your organization’s mission and ultimately get people to take some sort of action on your site, like submit your contact form, sign up to volunteer or make a donation. You don’t want anything to get in the way, and fixing key web design issues is crucial.
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Want to step up your nonprofit’s marketing, but don’t quite have the budget for new tools and programs? Google for Nonprofits can help with that.
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When you need a creative spark, looking around for website design inspiration can jump-start your brainstorm and help you decide your likes and dislikes. But if you’re not careful, compiling a bunch of examples can get your website project off on the wrong foot.
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Online fundraising is always shifting and so should your nonprofit’s strategy. But that’s not the same as jumping on every shiny new trend. There are more foundational changes afoot that are important to consider as you work to create a plan and get meaningful results from web-based fundraising.
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Who here isn’t guilty of forgetting about social media? Scrolling through your feed, you realize with just a hint of shame that it’s been over a month since you posted anything on any of your channels. Nonprofit social media posts often slip through the cracks when things get busy, but it doesn’t need to be that way.
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Making great web content for your nonprofit doesn’t mean putting together fancy graphics and clever copy. In reality, one of the most common website mistakes we encounter is a seemingly small detail: forgetting about links. If you haven’t been sprinkling in helpful website links that guide visitors (and search engines) through your content, it’s time to make some changes.
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Whether you’re promoting a big milestone at your nonprofit, looking to fund a specific need, or hoping to switch up your year-end fundraising this year, nonprofit marketing campaigns are your best friends.
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We know we’re nerds, but we think it’s super cool that you can use free tools like Google Analytics to measure marketing results and learn about the people who visit your website. Data can be overwhelming. It can be frustrating to figure out, a pain to compile, and easily pushed aside when time-sensitive tasks arrive on the scene. BUT, reviewing and making strategy adjustments based on data is critical to the effectiveness of your digital marketing.
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Perhaps you’ve heard the news. In December, WordPress launched their 5.0 version, and it includes a pretty big change. *Hint* you’re going to have to learn a new way to format your content. But hopefully, you’ll find the process much more intuitive after the WordPress 5.0 update.
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Nonprofits turn to awareness campaigns to increase their visibility and ride the wave of relevancy, often as part of designated awareness weeks and months. While there’s some good advice out there for putting together a campaign that drives people to act, the traditional marketing funnel is failing us when it comes to building relationships that lead to more supporters in the long run.
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