Nonprofit fundraisers know how important it is to nurture relationships with donors. So when a visitor makes a donation on your website, what happens next? If you’re not sending them to a compelling Thank You for Donating page, you’re missing out on a huge opportunity to nurture donor relationships and keep these folks engaged on your site. (more…)
Search engines like Google have been adapting over time to favor the user, meaning their search algorithms are working harder to favor the content searchers are actually looking for rather than simply what they type into the search engine. Writing for search engines and writing for real people have become one and the same. (more…)
When we talk about nonprofit storytelling in your marketing, we’re talking about using real stories about real people who were or are in need of something that your nonprofit can provide them. Stories pack emotion, and people act on causes that make them feel something. Using more stories in your nonprofit marketing will engage your audience and inspire new supporters to get involved. (more…)
There’s nothing inherently wrong with the word “newsletter.” Unless that’s not really what you’re offering. Many organizations are selling themselves (and their content) short by hiding it behind a lackluster name that only vaguely describes its worth. Nonprofits can use their newsletter names to attract and engage subscribers by better demonstrating relevance and value.
Sending emails to your nonprofit’s mailing list is an important part of communicating with donors, volunteers, supporters and other constituents. If you’re just getting started with an email marketing service, or maybe considering a switch from your current provider, we recommend MailChimp for nonprofits. (more…)
You want your content to grip your supporters and leave them feeling motivated, ready to join forces and help champion your cause. What if the key to that content has been staring you in the face this whole time? The benefits of user-generated content for nonprofits can be immense, as it has the power to inspire and demonstrate impact. (more…)
You might have noticed that we feel pretty strongly about blogs here at Wired Impact. Whether we’re talking about website structures or driving website traffic, there’s a role for a blog to play in your nonprofit’s marketing. But even though blogs are a well-established tool these days, many organizations struggle with getting started or finding buy-in, which can lead to some common blogging mistakes.