Nonprofit Marketing Blog

Have you heard about the wonders nonprofits have accomplished through email, but feel limited by a small email list? Then you’re probably also wondering how to build an email list full of active supporters that you can call on to reach your goals. A well built out email list helps your nonprofit send updates and appeals to a base of supporters who cares about your mission, strengthening those relationships through consistent and friendly communication. (more…)

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Measurement is easy. Effective measurement that allows you to answer meaningful questions and make strategic decisions is a lot tougher. But luckily for us, there are these nifty tools called Google Analytics dashboards that make measuring what matters a whole lot easier. (more…)

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Let’s face it, events are expensive. Event sponsorships are one way to offset the cost, keeping ticket prices down (or even free!) and funneling more event revenue directly to your nonprofit’s programs and operations. If you’re wondering how to get sponsors for events, it’s time to tap into your marketing skills to effectively identify and motivate potential business supporters. (more…)

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When your nonprofit needs volunteer power, where do you turn? If your first answer doesn’t include your own marketing channels, you’re missing out. Post volunteer opportunities on your organization’s website to unlock a lot of perks, like creating a central hub for recruitment and building relationships with potential supporters. (more…)

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The phrase “build it and they will come” does not apply to blog posts. I realize that could be a pretty frustrating revelation for those without ample free time to churn out awesome blog content and strategize the best way to promote each individual post. But, if you want people to see what you’ve written, you’ll need to also actively send them to your nonprofit’s blog from a variety of other places. In this post, we’ll break down how to promote blog posts on all of your marketing channels. (more…)

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As you build your nonprofit’s email list, you’ll want to have a strategy for segmenting your subscribers along the way. Dividing your contacts based on the audience and their interests makes it easier to send them relevant information and requests. We think MailChimp is one of the best email marketing services for nonprofits, so this post will explain best practices for organizing your emails using a MailChimp master list. (more…)

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Adding photos to your nonprofit website helps to draw visitors into your content and create an emotional connection. But there are some steps you need to take to get them ready for the web. If you don’t have Photoshop, fear not! We’ll teach you how to format photos for your nonprofit’s website without paying for an expensive program. (more…)

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Want to expand your audience and build your reputation as an authority in your space? Isn’t that the dream? Thoughtful guest blogging for authoritative blogs with larger and more established audiences could just be the stuff that dreams are made of. (more…)

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You have a new fundraising campaign that you’d like to promote. It’s kind of a big deal, and you want it to make a splash on your website. But you also don’t want to waste time on things that won’t actually help you raise more money. Your executive director brings up a fundraising thermometer. (more…)

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Nonprofits and for-profit businesses usually have vastly different end goals. But what if that didn’t have to be the case? What if you could work together to make an even bigger difference in your cause and move even closer to your mission than you’d be able to on your own? When the partnership is right, cause marketing can be mutually beneficial to nonprofits and for-profits, enabling each to widen its audience and attract new and stronger supporters. (more…)

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