construct a social media call to action
Social Media


How to Make a Better Social Media Call to Action

Nonprofits distribute a wide range of content on social media, from photos, video and infographics to invitations, reports and blogs. Regardless of whether you’re looking to educate, inspire or raise money, perfecting your social media call to action will help make sure that your content converts followers into something more. (more…)

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Building Links
Search Engine Optimization


Building Links on Your Nonprofit Website

In the grand scheme of the web and its powers of interconnectivity, links are king. You want to link to relevant websites from your content, and you want relevant websites to link back to you. Having popular websites link to your site (building links) gives you a boost up in the eyes of search engines. And the more boosts you get, the stronger your website and the easier it is to show up near the top of a search engine results page when someone is looking for your organization or the type of work that you do. (more…)

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Content Rules for Websites
Web Content


5 Content Rules to Follow for Effective Nonprofit Websites

Even if you feel like you’ve hit your content marketing stride, it’s important to pause and take stock every now and again. Being a great marketer goes beyond writing well about your organization. According to our content rules, it also means you’re crafting new content regularly, making sure it adds value for your audience, and using it to move people through the inbound marketing process(more…)

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