As with any project, having a game plan for your nonprofit’s marketing allows you to strategically work toward achieving key goals. Creating your first nonprofit marketing strategy may seem like an insurmountable wall, but, by focusing in on your top three goals and your nonprofit’s most familiar marketing channels, you can break up the planning process into bite-size pieces. (more…)
Everything works better with a plan. And your nonprofit marketing is no different. When it comes to making your organization’s strategy, it pays to come at it thoughtfully and prepared. I know, it may sound like extra work. But it’s crucial to first consider things like your organization’s goals and the marketing channels you’ll use to reach them before diving in. (more…)
Other than the feel-good act of donating to a cause they care about, what does it take to get someone to give? Whether you’re trying to get a supporter to donate for the first time or encourage a current donor to make another gift, some nonprofits are turning to donor incentives to seal the deal. (more…)
With so much on your plate when it comes to managing your nonprofit’s website, writing meta descriptions for each page or blog post might seem like an easy step to skip. Don’t do it! By leaving the meta description section blank, you’re missing out on the opportunity to convince those who find your site through search engines and social media links to click through. (more…)
* This promotion ended on July 24, 2018, and the post was updated to reflect that.
Here at Wired Impact, we like to think of our blog readers as part of our nonprofit community. And when a community creates something new, everyone has a part in it. We’re working on a new theme for our nonprofit website platform, and we want you, our community, to have a part in it. Will you help us give it a name? (more…)
So, your nonprofit needs a new website. You’re sold on the benefits and you have the green light from the higher-ups at your organization. On to the next hurdle! How do you pay for it? Funding a new nonprofit website is an undertaking, no matter how you slice it. (more…)
It’s easy to get caught up thinking about the day-to-day and future of your nonprofit. There are plenty of things yet to do! But what about your nonprofit’s past? Taking the time to make a web page about your nonprofit’s history can highlight the visionaries and milestones that make your work possible plus inspire new people to make their own contributions. (more…)
We’re excited to show you all the new Special Olympics New Jersey website! (more…)
Unless you’ve been living entirely off the grid for the last few months, I’m willing to bet you’ve heard of the General Data Protection Regulation, or as it’s more commonly known, GDPR. And if you’re anything like the vast majority of folks in the nonprofit world, you probably have some questions about what the GDPR is and how it impacts your nonprofit. (more…)
Sifting through fundraising research reports is an important step in staying up-to-date on new trends and best practices to make sure that your nonprofit doesn’t fall behind the times. But it’s so easy to save a report to your website as you find it and never go back to actually read through the data and compare it to your nonprofit’s fundraising. Where’s the tl;dr (too long; didn’t read) version of all these reports? (more…)