If you’re in charge of your nonprofit newsletter, there’s a good chance that content creation and writing articles are continually on your “To Do” list. About two-thirds of nonprofits send out print newsletters, typically each quarter. On top of that, more than 40% of organizations are sending monthly email updates. Are you approaching content burnout? (more…)
As 2016 comes to a close, we can’t help but be thankful for another fantastic year. At the end of this year, we’re so unbelievably grateful to be a part of the goodness that nonprofits add to the world. (more…)
We’re excited to announce the launch of the National Foundation for Ectodermal Dysplasias website! (more…)
Nonprofits distribute a wide range of content on social media, from photos, video and infographics to invitations, reports and blogs. Regardless of whether you’re looking to educate, inspire or raise money, perfecting your social media call to action will help make sure that your content converts followers into something more. (more…)
Nonprofits are sending more emails than ever before, especially email newsletters. But does news content really raise revenue? As email fundraising continues to grow and play a big role (nearly 30%!) in all online fundraising, it’s time to look at what you’re sending. (more…)
We’re proud to announce the launch of the Latin American Youth Center website! (more…)
Writing a marketing report for your Board can quickly turn into a laundry list of new materials, media coverage and the number of visitors to your nonprofit’s website. The real results of your work can get lost in the shuffle. (more…)
In the grand scheme of the web and its powers of interconnectivity, links are king. You want to link to relevant websites from your content, and you want relevant websites to link back to you. Having popular websites link to your site (building links) gives you a boost up in the eyes of search engines. And the more boosts you get, the stronger your website and the easier it is to show up near the top of a search engine results page when someone is looking for your organization or the type of work that you do. (more…)
We’re excited to announce the launch of the St. Louis Arc website. (more…)
Even if you feel like you’ve hit your content marketing stride, it’s important to pause and take stock every now and again. Being a great marketer goes beyond writing well about your organization. According to our content rules, it also means you’re crafting new content regularly, making sure it adds value for your audience, and using it to move people through the inbound marketing process. (more…)