Are you feeling groggy today after 24 hours of fundraising? The Giving Tuesday hangover is real—for you and donors. We have the cure to help all of you get through the rest of the busy year-end appeal season: make feel-good fundraising content that offers a (virtual) big hug.
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Can you guess what we’re going to say about year-end giving emails in 2020? If you guessed anything along the lines of “They’ll be a little different this year…”, then you would be correct. But just because this year was a bummer doesn’t mean your nonprofit’s year-end giving emails have to be.
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While compelling case stories make for powerful persuasion tools, it’s the data points and patterns that augment your story and motivate action. Enter: nonprofit data visualization.
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Working toward a more accessible website means working toward improving the experience of every visitor to your nonprofit’s website. But, before diving into making changes to your nonprofit’s site, it’s helpful to test website accessibility to see what changes are necessary and have the potential to make the biggest impact. You might be surprised by what you find.
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Are you planning to market an upcoming event or campaign using a landing page on your nonprofit’s website? Sounds great! But don’t forget that you’ll also need a plan outlining how to promote your landing page to drive website traffic.
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The COVID-19 pandemic is far from over, but despite ongoing uncertainty, many parts of daily life have stabilized. Working from home is our everyday reality rather than a sudden change.
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As more nonprofits look to engage their communities and supporters remotely, adding virtual volunteering to your organization’s list of ways to get involved means taking a close look at the technology that you’ll need to make it happen. And what better way to find a virtual volunteer than using your nonprofit’s website to promote and recruit for virtual volunteer opportunities?
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We all know that it’s important to collect testimonials and stories to use in your nonprofit’s website content, campaigns, fundraising asks and various other marketing pieces. Harnessing the power of a good story can inspire your audience to action.
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Sure, you might have a page on your organization’s website to list out your mission and vision. Given the state of the world, maybe there’s even a recent statement or blog post about your nonprofit’s commitment to your community, public health or racial injustice. But your website can do a whole lot more to communicate nonprofit core values.
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When it comes to Giving Tuesday matching donations, do you immediately think about trying to score the elusive Facebook match? As many organizations have discovered, putting all of your fundraising eggs (and marketing hype) in that basket is likely to end in disappointment. For Giving Tuesday 2020, offer your own matching gift challenge instead.
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