When a new supporter subscribes to your nonprofit’s email newsletter, the ideal situation is that they one day (preferably soon) become a donor — right? What if you could speed up that process and begin transforming subscribers into donors without even thinking about it?
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You’ve probably been advised a few (dozen) times to relate your work as a nonprofit marketer back to your larger goals as an organization. And for good reason — it’s timeless, tried-and-true advice! And marketing project management is useless without that key step.
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I’m guessing you’ve rolled your eyes and kept scrolling past other nonprofits’ posts on social media. Without the space that your website and email allow, it can be tough to re-lay the whole picture, and a regular posting schedule is easy to fall off of. Which means many organizations can come across as money grabbers that only pop up when they need something from you. Don’t join the masses! There’s a better way for fundraising on social media.
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What if you didn’t have to coordinate information collection through a variety of patchwork methods any longer? What would you do with all of your new free time? Online forms on your nonprofit’s website allow you to easily collect information for a variety of key items, from donations to email newsletter sign-ups to client stories. And the key phrase whenever you’re discussing online forms for nonprofits needs to be “on your nonprofit’s website”.
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Once upon a time, the Wired Impact team focused solely on custom website design for nonprofits—meaning we built complex and powerful websites for a handful of groups each year. But now, by creating a nonprofit website platform, we can put our expertise into action on a larger scale. Offering a set of website themes means that we’re working with more organizations and can more quickly build sites that are designed for nonprofits from the start.
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Have you ever made a long To-Do list knowing that there’s no way you’ll cross it all off? Writing it out seems cathartic at first. You quickly complete a few tasks that you’re the most motivated to tackle. Others might sit on the list for a long time, perhaps in the hope that they’ll just disappear. The same thing happens to a content calendar, despite the best intentions of the marketer who created it.
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Is your nonprofit’s website showing up in related searches about your organization and mission? Optimizing website content for search can increase your odds of appearing in the results pages of those searches you care most about. Search engine optimization (SEO) has the potential to increase traffic to your site from those already interested in or curious about your cause.
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Unlike the marketing you do to raise the public profile of your nonprofit, internal communications are all about engaging and educating colleagues within your organization. And even though the audience is different, many of the same principles and tools apply. Does this mean that nonprofit marketers should play a leading role?
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Has your organization’s list of giving options grown beyond a simple donation form? When you get to a point where you want to tell supporters about things like bequests, matching gifts, sponsorships, capital campaigns, memorial gifts and more, it becomes increasingly important to put together a “Ways to Give” page that’s easy for website visitors to digest.
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If you’ve ever been asked to report on your nonprofit’s digital marketing efforts, you know the panic that comes along with a request like that. What information do they need? Where are you going to get it? How do you best present the information? This post will help you learn how to organize your data, put together website analytics reports and share the findings with your boss or board.
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