Struggling with getting readers to your blog? It’s a common problem we’ve seen with a wide variety of nonprofits. But before you give up on blogging altogether, consider adjusting the way you write the blog post title with a few simple tips. A good title could be the difference between someone reading your nonprofit’s blog post or skipping over it. (more…)
When it comes to job descriptions, nonprofit staff members are all too familiar with the phrase “other duties as assigned.” And more often than not, someone that’s already juggling marketing odds and ends also finds themselves in charge of website maintenance. (more…)
Nonprofit supporters feel more connected to a cause when organizations create the feeling of a close-knit and supportive community. But what else can you be doing to encourage conversation and community amongst your supporters? A Facebook Group is a free and easy way to encourage discussion and connections in a place where your supporters are already spending their time. (more…)
Are your visuals and content pretty well standardized across your nonprofit’s website? If not, you could appear messy to potential supporters who land on your website. Or, even worse, you could be sending them mixed messages. Consistent nonprofit branding solidifies your organization’s look and personality, instilling a unified and coherent picture for supporters and the general public. (more…)
How does your nonprofit approach its annual appeal? Do you create a strategy for promoting the campaign that aims to increase its reach and effectiveness? If not, this is your year to strategize a plan of action that makes use of all the strengths that your marketing and fundraising teams have to offer. (more…)
If your organization has a Pinterest account that’s full of content from around the web, you might not be using the platform to its full potential. Creating pins that link back to your own website is key. (more…)
We’re constantly making updates to our Wired Impact platform themes to improve the experiences for both the nonprofit marketers making updates to their websites and the nonprofit supporters navigating those websites. For our next round of updates, we’re excited to announce an improved homepage for all of our clients using the Charity+ theme. (more…)
Educate. Motivate. Entertain. Content serves many purposes on a nonprofit website and can take many forms, from text and videos to interactive graphics. Get tips and inspiration for your organization with 21 examples of websites with amazing content. (more…)
Ever left a website after you couldn’t find what you were looking for? A great design or even well-written content doesn’t mean that visitors will be successful in finding information and understanding your cause. Making a user-friendly website is the first step to achieving your goals and helping your supporters take action. (more…)
As with any project, having a game plan for your nonprofit’s marketing allows you to strategically work toward achieving key goals. Creating your first nonprofit marketing strategy may seem like an insurmountable wall, but, by focusing in on your top three goals and your nonprofit’s most familiar marketing channels, you can break up the planning process into bite-size pieces. (more…)