Oral Histories Project Launches for the St. Louis Holocaust Museum
As part of our long-time relationship with the Jewish Federation of St. Louis, we’re excited to unveil a recent collaboration with their Holocaust Museum & Learning Center.
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Nonprofit Marketing Blog
18 Free Marketing Tools for Nonprofits
Nonprofits love free or discounted services. And what if I told you that there are free solutions for a variety of common nonprofit marketing projects—from graphics and photos to fundraising to relationship management? You (and your budget) are really going to like these 18 free marketing tools for nonprofits.
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Build a Better Email Newsletter Strategy for Your Nonprofit
What would happen if household tidying expert Marie Kondo took a look at your nonprofit’s email newsletters? If you’ve been struggling to keep organized, maintain your email list or stay on a schedule, it’s time to build (or rebuild) your email newsletter strategy.
Lone Wolf Marketing: How to Survive as a Solo Marketer in Small Nonprofits
Marketing, party of one? At small nonprofits, it’s not uncommon for there to be one staff member who wrangles all of the marketing and communications. And while you get a lot done, it can feel a little isolating when you don’t have other like-minded folks to talk strategy and share the load.
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Why Your Website is the Best Place for Online Event Registration
Is your nonprofit website ready for a party? How about an upcoming fundraiser, community gathering or a free workshop? If your organization sends people away from your website to complete online event registration, you could be making your process more difficult (and expensive) than it has to be.
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No More Blank Pages: How to Write Website Content for a New Nonprofit Program
When I’m working with a client to launch a new website, one of the more difficult copywriting tasks tends to be coming up with a full page of content for a new program or service. You can definitely do better than a single line saying, “Coming Soon!” In this post, I’ll break down how to write content for a blank page and give you a simple formula to follow.
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Voice Search Optimization for Nonprofits
We’ve all heard how popular voice search optimization is, but the logistics are murkier, and the data can be tough to come by. See, when smart speakers or digital assistants provide oral answers to voiced questions, they don’t lead to actual visits to your site. But if you’re looking for ways to naturally increase awareness of your cause and give your website a boost in the eyes of search engines, voice search should be on your radar as a nonprofit marketer.
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Nonprofit Twitter Chat: How to Promote, Plan and Run Your Chat
You may have heard that we recently hosted a Twitter chat with Nonprofit Tech for Good. These chats are a great way to share your knowledge and build relationships both with other influencers and with your audience of supporters on Twitter. And because we had so much fun hosting one of our own, we thought we’d spread the knowledge to any nonprofits interested in trying it out.
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How to Fix Common Nonprofit Email Marketing Mistakes [INFOGRAPHIC]
We recently heard from a client who had just sent out an email newsletter but didn’t notice that the date of an upcoming fundraiser was incorrect. Did they need to send out a new email with a correction? Should they post about it on Facebook? How quickly should it all happen? When email marketing mistakes occur, it’s tough to know what needs to be done and on what timeline.
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Nonprofit Tech Trends for 2019: Tweet Chat Re-Cap
We recently hosted a tweet chat with Nonprofit Tech for Good about nonprofit tech trends for 2019. In case you missed it or would like a re-cap, we pulled together the highlights from each topic we touched on.
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