People spend a lot of time on social media, and a huge part of nonprofit marketing is meeting supporters where they are — on their phones, in their email, on search engines and, yes, on social media. Capturing social media traffic isn’t difficult, but it does take time and a well-rounded knowledge of your audience. (more…)
Just because the footer of a website is at the bottom of a web page certainly doesn’t mean that it should be neglected. A footer is an organization’s last opportunity to get users to where they need to go and to serve them important information. We’ve rounded up 10 nonprofits with great website footers to spark some inspiration for your own website. (more…)
“Don’t just get mad, get giving!” Could this become the new fundraising battle cry?
Research shows that nonprofits continue to experience year-over-year increases in online donations, and it seems that at least a small part of that success can be attributed to donors motivated by anger as well as altruism. (more…)
We’ve all been there. Supporters are expecting that blog post tomorrow, and you’re staring at a blank screen. Search engine optimization (SEO) is the furthest thing from your mind. There’s a lot of apprehension for many nonprofits around the benefits of keeping up with a blog, much less working toward SEO for blogs. (more…)