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Content Rules for Websites
Web Content

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5 Content Rules to Follow for Effective Nonprofit Websites

Even if you feel like you’ve hit your content marketing stride, it’s important to pause and take stock every now and again. Being a great marketer goes beyond writing well about your organization. According to our content rules, it also means you’re crafting new content regularly, making sure it adds value for your audience, and using it to move people through the inbound marketing process(more…)

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how to use memes on your nonprofit blog
Web Content

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How to Use Memes on Your Nonprofit Blog

If you’ve spent more than an hour on the Internet in your lifetime, there’s a good chance you’ve seen a meme. Those silly photos or illustrations with a short snippet of text, often dripping with sarcasm and littering your social media feeds – those are memes. Younger supporters love them, and they’ll add a touch of humor and humanity to any blog or social media post. (more…)

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marketing acronyms
Marketing Strategy

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Website and Marketing Acronyms You Should Know

Websites are full of confusing acronyms that are not always well defined in industry articles or tutorials. The technological geniuses out there aren’t shy about letting you know all of the various bells and whistles in the digital world. But it definitely helps if you know what the heck they’re talking about when they start throwing around marketing acronyms. (more…)

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