More accessible content can be a huge undertaking when it comes to your nonprofit’s website. But there are also small changes that you can make to pages on your site and to your content creation process that make your website more welcoming for visitors of all abilities.
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A matching gift challenge campaign is a proven way of motivating donors to give and feel like they’re getting a deal. But who wants to hear “double your impact!” one more time? Not me, that’s for sure.
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Does it feel like there just aren’t enough hours in the day to tackle everything on your ever-growing to-do list? Nonprofit capacity building is important for just about all nonprofit marketers we know, but it typically doesn’t come naturally. It’s easy to add new initiatives to your nonprofit’s marketing plan without considering the time and effort that it takes — which is one of the reasons why burnout is so common among nonprofit staff.
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Please step away from the email blast. Up-leveling your nonprofit communications means getting more strategic about who you target with your messaging and appeals—and not taking the shotgun approach. One way to do this is by sending an online survey to collect data about your supporters’ interests and then adjusting your campaigns to align with their needs and goals.
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As you’re refreshing your nonprofit’s marketing strategy for the coming year, don’t forget about Google Ad Grants. (In case you haven’t heard, it offers eligible nonprofits a $10,000 monthly budget for Google Ads.) This free ad money is a pretty sweet deal for nonprofits using their 2020 marketing plan to expand an audience and aim for bigger goals.
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Faith-based organizations make up a large chunk of charities, representing a wide range of religions and missions making a difference in the world. At the same time, churches face a downturn in membership and active in-person attendance. There’s also a growing number of “nones” or people who are religiously unaffiliated.
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Are your supporters refraining from giving online? Did you see little to no growth in online donations last year? Or maybe things have been stagnant the past few years? While there’s a lot that goes into online fundraising, from strategy to execution, it all feeds into the success of your online donation process. New year, new online fundraising process—amirite?!
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Twitter down. Google Calendar down. Asana down. Maybe a fundraising platform craps out on a Giving Day or you forgot to run a database backup. Sometimes all you can do during a technology fail at your nonprofit is wait and try to figure out what you could have done to avoid the mess. And during those times, we think you’ll appreciate a laugh, a little commiseration, and some positive vibes.
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Entering a new decade makes us nostalgic about many things, but there’s a lot about the Internet that we’re not sorry to leave behind! Case in point: online learning. It’s never been easier to find resources and training on a wide range of subjects—including nonprofit webinars and online courses geared toward the charity sector.
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It’s no secret that the nonprofit sector as a whole has a burnout problem: overworked, underpaid, an unhealthy work-life balance or lack of personal boundaries. But not every nonprofit worker feels burnout at work the same way, and marketing and communications staff are especially vulnerable to running their tanks on empty.
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