Consistency in Writing
Web Content


How to Achieve Consistency in Writing

When you have content in lots of different places, it can be a challenge to maintain consistency in writing. But, it’s a necessary challenge. A writing voice that varies from medium to medium, or even from page to page, can appear jarring and unprofessional to readers. And nobody wants that! (more…)

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Brainstorming Keywords
Search Engine Optimization


Brainstorming Keywords for Nonprofit Websites

Optimizing your nonprofit website for search is most definitely a significant/massive/time-consuming/etc. undertaking. And it all begins with brainstorming keywords. A list of around 500 keywords is a good starting point. Throughout the search engine optimization (SEO) process, you’ll chip away at this list and should end up with a final list of phrases that are good fits for your nonprofit. (more…)

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snapchat marketing strategy
Social Media


4 Ways to Build Your Snapchat Marketing Strategy

Snapchat may seem like an odd platform for marketing. The popular mobile app allows users to take and send ten-second photo and video messages, which then disappear forever after being viewed.

The whole disappearing act might worry some marketers, but a great Snapchat marketing strategy is a must-have for anyone targeting a young demographic. (more…)

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