Nonprofit Marketing Blog

Voice Search Optimization
Search Engine Optimization

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Voice Search Optimization for Nonprofits

We’ve all heard how popular voice search optimization is, but the logistics are murkier, and the data can be tough to come by. See, when smart speakers or digital assistants provide oral answers to voiced questions, they don’t lead to actual visits to your site. But if you’re looking for ways to naturally increase awareness of your cause and give your website a boost in the eyes of search engines, voice search should be on your radar as a nonprofit marketer.

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Nonprofit Twitter Chat
Social Media

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Nonprofit Twitter Chat: How to Promote, Plan and Run Your Chat

You may have heard that we recently hosted a Twitter chat with Nonprofit Tech for Good. These chats are a great way to share your knowledge and build relationships both with other influencers and with your audience of supporters on Twitter. And because we had so much fun hosting one of our own, we thought we’d spread the knowledge to any nonprofits interested in trying it out.

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Email Marketing

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How to Fix Common Nonprofit Email Marketing Mistakes [INFOGRAPHIC]

We recently heard from a client who had just sent out an email newsletter but didn’t notice that the date of an upcoming fundraiser was incorrect. Did they need to send out a new email with a correction? Should they post about it on Facebook? How quickly should it all happen? When email marketing mistakes occur, it’s tough to know what needs to be done and on what timeline.

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Nonprofit Logo Redesign Sketch
Marketing Strategy

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11 Reasons Your Nonprofit Might Need a Logo Redesign

Picture this: It’s been a handful of years since you’ve gone through your nonprofit’s branding process and you’re considering a logo redesign. Maybe your nonprofit logo is starting to look a little tired, or maybe you were rushed in the beginning and never intended to use your current logo for as long as you have. Maybe you’re not even sure what to think about your logo and need a little help putting your thoughts together. (more…)

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