Nonprofit Marketing Blog

Rules for Website Links
Web Content

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5 Fundamental and Incredibly Exciting Rules for Internal Website Links

Making great web content for your nonprofit doesn’t mean putting together fancy graphics and clever copy. In reality, one of the most common website mistakes we encounter is a seemingly small detail: forgetting about links. If you haven’t been sprinkling in helpful website links that guide visitors (and search engines) through your content, it’s time to make some changes.

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Measure marketing results
Measurement

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How to Measure Marketing Results: Is Your Nonprofit’s Campaign Effective?

We know we’re nerds, but we think it’s super cool that you can use free tools like Google Analytics to measure marketing results and learn about the people who visit your website. Data can be overwhelming. It can be frustrating to figure out, a pain to compile, and easily pushed aside when time-sensitive tasks arrive on the scene. BUT, reviewing and making strategy adjustments based on data is critical to the effectiveness of your digital marketing.

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