While it would be nice if one web design company were the obvious choice, that might not be the case. Talking to many nonprofits over the years, we’ve learned that it can help to create a process that compares apples-to-apples as much as possible. It also helps to build internal buy-in by requesting and managing input before you make a final commitment.
If you’re looking for a decision-making process to use to select that perfect partner for your project, here’s what we recommend:
Create a list of potential web design companies and make an initial cut to reduce your options down to 3-5 based on your first impressions.
Set up a phone call or demo with each company so you can get to know them beyond their marketing material.
Download and fill out our comparison spreadsheet to give each company a ranking based on your priorities and goals.
Ask companies for additional information if need be. Try to talk to them directly so you can get a better sense of what they’d be like to work with.
Reflect on the goals for your website and consider the approach that puts you on the path to where you want to be in the next 1-3 years.
Discuss the remaining front-runner(s) with your organization’s key decision makers.
Get any final approval you need and notify companies that you’ve made a choice.
Download Our Comparison Tool
Use our web design company comparison tool to rank your options based on the factors that are most important to your nonprofit.
Go With Your Gut
If you get through your decision-making process and are still hopelessly stuck between two options, we tell people to go with their gut feeling. After all, it’s not like you haven’t done your homework! We know it can feel really daunting to be in this position, but it likely means you have two great options on the table.
Think back to questions about company fit and what it would be like to work with each company on your short list. Pick the one that you trust and makes you feel confident.
Ready to Choose?
Selecting a web design company can be overwhelming, but finding the right partner can make all the difference when it comes to reaching your goals. We hope this guide and the assessment tool get you where you want to go.
Even if we aren’t the right fit for your project, we can hopefully provide some value throughout the project. We hope you’ll check out more of our free nonprofit guides and our nonprofit marketing blog, where we publish weekly tips. Here are some posts you may have missed if you don’t already get our emails:
- 5 Website Redesign Questions to Ask A Skeptical Executive Director
- Online Donation Tools: The Benefits of Accepting Donations on Your Website
- 6 Online Forms for Nonprofits to Build on Your Website
- 11 Web Design Issues That Hurt Nonprofit Website Conversions
- The Trouble with Nonprofit Website Design Inspiration
And here are a few guides that hopefully will prove helpful during your project:
Learn About Working with Wired Impact
We’d love to hear more about your nonprofit and answer any questions you may have!