Role at Wired Impact
As one of Wired Impact’s content strategists and writers, Katy helps nonprofits tell more people about what they do, why it matters and how to help. Whether it’s writing a blog post, building emails, doing SEO research or brainstorming a website structure, she makes the most out of compelling content and stories as part of our clients’ big picture goals.
Why She Loves This Work
Working at nonprofits taught Katy that there’s a lot of good to be done and often not enough hours in the day. But she also saw how a strong website paired with the right marketing tools can do some of the hard work for us – even while we’re sleeping!
Most importantly, Wired Impact gives Katy the chance to serve a variety of missions across the country, something that she sees a special perk of the job. Her favorite parts of marketing work are asking what success looks like and then identifying creative solutions that get measurable results. Much like the rest of the Wired Impact team, she has a geeky love of data.
Her Path to Nonprofit Web Work
Katy grew up in a family that valued community service. During her studies at Queen’s University in Canada, that led to her involvement with international development and local food/hunger groups. After studying land and wildlife management at a field school in Africa, Katy completed her master’s degree in Geography at Oregon State University by researching the strategies and impacts of America’s land conservation nonprofits.
Prior to joining Wired Impact, Katy spent nearly a decade in the nonprofit world with organizations of all sizes. Over time, her role transformed from programs to marketing and fundraising, all the while depending on writing, storytelling and technology to engage people in meaningful ways.
Outside of Work
At home in Montana, Katy and her husband like to grab the dog and explore the outdoors. She’s a blue ribbon baker and uses her kitchen skills for good by volunteering at Fork & Spoon Homestyle Kitchen, a pay-what-you-can restaurant that makes sure people don’t go hungry.
Some of Katy’s Writing
In addition to being a contributor to Wired Impact’s Nonprofit Marketing Blog, you can find more of her written work here:
- 7 Nonprofit Sector Growing Pains That May Slow You Down – G2
- 6 Signs Your Nonprofit Needs a New Website – Nonprofit Tech for Good
- Rethinking Awareness Campaigns to Magnify Your Nonprofit’s Reach – Bloomerang
- Seven Website Content Tips for Grantseekers and Grantmakers – GrantSpace