Role at Wired Impact
As one of Wired Impact’s content strategists and writers, Katy helps nonprofits tell more people about what they do, why it matters and how to help. Whether it’s writing a blog post, building emails, doing SEO research or brainstorming a website structure, she makes the most out of compelling content and stories as part of our clients’ big picture goals.
Why She Loves This Work
Working at nonprofits taught Katy that there’s a lot of good to be done and often not enough hours in the day. But she also saw how a strong website paired with the right marketing tools can do some of the hard work for us.
Most importantly, Wired Impact gives Katy the chance to serve a variety of missions across the country, something that she sees a special perk of the job. Her favorite parts of marketing work are asking what success looks like and then identifying creative solutions that get measurable results. Much like the rest of the Wired Impact team, she has a geeky love of data.
Her Path to Nonprofit Web Work
Katy grew up in a family that valued community service. During her studies at Queen’s University in Canada, that led to her involvement with international development and local food/hunger groups. After working as a wilderness canoe guide and studying natural resource management in Kenya, Katy completed her master’s degree in Geography at Oregon State University by researching the strategies of America’s land conservation nonprofits.
Prior to joining Wired Impact, Katy spent a decade working within nonprofit organizations of all sizes. Over time, her role transformed from programs to marketing and fundraising, all the while depending on writing, storytelling and technology to engage people in meaningful ways.
Outside of Work
At home in Montana, Katy and her husband like to explore the outdoors on foot, biking on rail trails and paddling a canoe. She’s a blue ribbon baker and believes in using kitchen skills for good, which is why she supports Fork & Spoon Homestyle Kitchen — a pay-what-you-can restaurant that makes sure people don’t go hungry. In 2017, Katy received the national Bake for Good Scholarship from King Arthur Baking Company for her community contributions.
Some of Katy’s Writing
In addition to being a contributor to Wired Impact’s Nonprofit Marketing Blog, you can find more of her written work here:
- 7 Nonprofit Sector Growing Pains That May Slow You Down – G2
- 6 Signs Your Nonprofit Needs a New Website – Nonprofit Tech for Good
- Rethinking Awareness Campaigns to Magnify Your Nonprofit’s Reach – Bloomerang
- Seven Website Content Tips for Grantseekers and Grantmakers – GrantSpace