We’re believers when it comes to the benefits of blogging. And not just because of the alliteration (although it doesn’t hurt).
Incorporating a blog into your nonprofit’s website can help you in a variety of ways. I’ve written about it before so I’m not going to totally rehash the merits of blogging here. But in short a strong blog will not only drive a ton more traffic to your website, but also significantly improve the likelihood visitors will take action and come back again in the future.
Many of the nonprofits I meet with love the concept of blogging. But, understandably, they worry about having enough time to dedicate to making their blog worthwhile.
That’s my cue to bring up the following benefits of guest blogging.
What is Guest Blogging?
Guest blogging is just what it sounds like – asking guests to write posts for your blog. For nonprofits, there’s no shortage of potential guest authors:
- Board members
- Event attendees
- Specialists in your field (like the author of a research paper)
- Recipients of your services (perhaps students and parents in a school)
- Partner organizations
- Sponsors of events
- Government officials
- Professionals working in your field (such as teachers or social workers)
Brainstorm a long list of potential guest bloggers. You’ll be surprised how quickly you’ll get 30 names down.
And now on to the benefits.
Saves You Some Time (in the Long Run)
Running a blog takes time. Developing post ideas, finding time to write, then edit, then polish, then publish – it’s an undertaking.
Over time, guest blogging can help cut this time down substantially. True, you’ll still be coordinating a variety of folks and it’ll take some time to get up and running. But overall, incorporating guest blogging into your arsenal can free you up to tackle other tasks while still publishing strong blog content.
As a quick note of caution, make sure you maintain high standards. Just because it’s a guest post doesn’t mean you should accept subpar work. You should expect guest posts to meet the same standards you set for your own posts.
Draws In New Readers
Publishing guest posts is an excellent way to draw new readers to your blog. When someone publishes a guest post, they’re likely to share it within their community, sending their friends and followers your way.
Share the post on social media and mention the author by username whenever possible. If the author doesn’t have a personal account, mention the organization they’re a part of. Once the post publishes, send the author an email thanking them for contributing. Include a link to the post and encourage them to share it.
Allows You to Cover More Topics
You have a lot of expertise. But you don’t know everything.
Invite guest bloggers to fill in any knowledge gaps you may have. Ask them to cover topics you may not be able to write on (without a lot of research anyway). As long as these topics are still within the scope of your blog, they can be a great way to give your readers more breadth in the topics you share.
Gets Your Community Involved
Guest blogging can be a great way to get key members of your community involved. Be strategic here. Ask major donors or volunteers to share their perspectives. Ask your board members to get in on the action. Ask partner organizations, government officials or influential social media connections to write for your blog.
Increased engagement from your community can deepen relationships and increase the likelihood of future involvement with your nonprofit.
Builds New Strategic Partnerships
Along the same lines as involving your community, asking folks to guest post can be a great way to build new strategic partnerships. Pick out some influential thought leaders or organizations in your arena you don’t know all that well. Use guest blogging as an opportunity to get a new relationship started.
Pay them a compliment by telling them how much you value their voice. Send a message letting them know how honored you’d be to include their point of view on your blog.
Not everyone will respond. But take your chances and dream big here. You’ll likely be surprised by the number of people who will at least take notice of the great work you’re doing.
Have you incorporated guest blogging into your nonprofit’s blog? What have you found to be most helpful? Or have you considered a guest blogging program but been worried about getting started? We’d love to hear your tips and concerns in the comments below.
Image courtesy of Christian Gonzalez