Gathering up content for your new site is more than just a bunch of text. Aside from the words on your pages, there are many different types of web content that you can share on your website to help motivate, educate and inspire.

What to Put on Your Website

Need some website content ideas? Start gathering types of content that you can re-purpose and reformat within your site. Newer nonprofits might not have as much to work with at first, but this list can help you identify priorities for future content marketing efforts.

  • High quality photos
  • Short videos
  • Audio clips
  • Research reports and case studies
  • Media coverage and press releases
  • PDF guides and eBooks
  • Endorsements or testimonials
  • Partner or sponsor profiles
  • Volunteer, donor or participant stories
  • Infographics
  • Slideshows/presentations
  • Annual reports and newsletters
  • Financial statements
  • Contact information
  • Board, staff and volunteer bios

Organizing Website Content

Wrangle all of your potential web content files with sensible file names. Then go a step further and organize by topic areas. You could even organize photos and other multimedia by specific page names or website sections at this stage. As you fill each page, this process will make it easier for you to naturally include, pull from, and link to relevant content.

If you have an existing website, you should also start pulling content out of your pages and into a single document to prepare for a fresh look and editing. A Microsoft Word or Google Document works just fine!

There’s a good chance that your new site structure won’t be exactly the same, so start thinking about the content that’s orphaned and needs a new home as well as the new pages that are a completely blank slate.

Once you’ve gathered your different types of web content, it’s time to start planning each page for maximum impact.

Table of Contents

Nowadays, most nonprofits and NGOs around the world have websites. What are you doing to stand out? Invest your time in creating fresh and compelling content to attract supporters. Go to Chapter 1.

Quickly preparing your website content keeps you on track for a timely launch. Stay focused on the goals and set a reasonable timeline for content completion. Go to Chapter 2.

Website content is more than text on a page. Start collecting other types of content that you can re-purpose to make your site more robust, such as photos, newsletter stories and testimonials. (You are here.)

It can be tempting to take shortcuts, like fixing outdated information after launch. Now is the time to take your nonprofit website to the next level by making a plan for great content. Go to Chapter 4.

Forget that you even know how to copy and paste! Writing for the web just got easier with these 11 tips that will help you stick to best practices. Go to Chapter 5.

Wishing your web pages looked more professional? The secret to great content entry is staying consistent across your site. Keep track of your formatting with a simple website style guide. Go to Chapter 6.

Just because it looked great in a brochure doesn’t mean your text is website-ready. Writing scannable content that engages your supporters boils down to these 8 simple rules. Go to Chapter 7.

Now that you have a handle on the basics, take your nonprofit to the next level with website content that goes above and beyond. Get inspired by examples from real nonprofits! Go to Chapter 8.