This structure works well for:

  • Nonprofits who primarily are driven by 2 – 3 distinct program areas
  • Nonprofits whose programs are largely set and likely won’t be introducing new programming areas in the near future
  • Organizations looking to appeal to both supporters and program participants in need of services
Website structure diagram showing a primary navigation with Home, About Us, Program Areas 1 through 3, Blog, and Get Involved

When using this structure, be sure to:

  • Avoid Jargon in Top-Level Page Names – It’s easy to slip into using jargon in describing your program areas. But remember, many of your visitors, especially new visitors, won’t be familiar with your lingo. Try to use language that all of your visitors can understand.
  • Use Clear Program Page Names – Make sure you name your program child pages in a way that’s clear to visitors unfamiliar with what you do. If the full name of a program isn’t straightforward to a new visitor, you’ll likely want to use a descriptive page title and save the program’s full name for content within the individual page.
  • Avoid Including One Program in Multiple Program Areas – It can be confusing to visitors if one page is accessible in two different dropdown menus. If a program somewhat falls into two or more program areas, pick the best fit. You can still link to this program page from the pages within the other program areas as it makes sense to do so.
  • Clearly Highlight Next Steps on Program Pages – On each individual program page, be sure to tell an interested visitor how to take the next step. It could be filling out a form, sending you an email or giving you a call. No matter what it is, make it clear and consider a prominent button or call to action so your visitors don’t miss it.

All Website Structures

For nonprofits that don’t need a lot of complexity to talk about key programs and services, use our sample sitemap and tips to build a website structure. View the Simple and Classic structure.

Is your nonprofit driven by 2-3 program areas? Use our sample sitemap and website tips to create a structure that appeals to supporters and participants. (You are here.)

If your nonprofit organizes program by the age of your constituents, this sample website structure can help, including the option to add or remove a blog. View the Programs by Life Stage structure.

Many nonprofits offer one core offering, like a school, summer camp or food bank. Use this website structure to share your program, stories and impact. View the One Main Program structure.

For nonprofits that offer direct services to clients in the community, this website structure offers a way for visitors to reach out and take next steps. View the Direct Service Provider structure.

If your nonprofit focuses on conducting or funding research and wants to educate the public to build support for your cause, use this website structure. View the Driven By Research structure.

Learn how to build a website structure that works best for groups that do programming and policy, such as educational, environmental or medical nonprofits. View the Programs and Policy structure.

Does your nonprofit focus on policy without programs? Or maybe you publish research? Use this template sitemap and helpful tips to build your website. View the No Programs, Just Policy structure.