This structure works well for:

  • Simpler nonprofits that don’t need a lot of complexity
  • Organizations with just a few key programs or services
  • Nonprofits that are experimenting with what programs or services they offer (and may be adding or removing programs regularly for the foreseeable future)
  • Newer nonprofits that are still building out multiple ways for supporters to get involved (like volunteering or attending events)
Website structure diagram showing a primary navigation with Home, About Us, Our Programs, Blog and Donate

When using this structure, be sure to:

  • Avoid Dumping in Programs – Do your best to avoid overcrowding the “Our Programs” portion of the site. If you have more than five or so programs, it may be time to consider Structure #2 (Driven by Programs) or Structure #3 (Programs by Life Stage).
  • Ensure Clear Program Page Names – Make sure your program page names are really clear to visitors unfamiliar with your programs. If the name of a program isn’t clear, it may be better to use a descriptive page title and save the full name of the individual program for content within the page.

All Website Structures

For nonprofits that don’t need a lot of complexity to talk about key programs and services, use our sample sitemap and tips to build a website structure. (You are here.)

Is your nonprofit driven by 2-3 program areas? Use our sample sitemap and website tips to create a structure that appeals to supporters and participants. View the Driven by Programs structure.

If your nonprofit organizes program by the age of your constituents, this sample website structure can help, including the option to add or remove a blog. View the Programs by Life Stage structure.

Many nonprofits offer one core offering, like a school, summer camp or food bank. Use this website structure to share your program, stories and impact. View the One Main Program structure.

For nonprofits that offer direct services to clients in the community, this website structure offers a way for visitors to reach out and take next steps. View the Direct Service Provider structure.

If your nonprofit focuses on conducting or funding research and wants to educate the public to build support for your cause, use this website structure. View the Driven By Research structure.

Learn how to build a website structure that works best for groups that do programming and policy, such as educational, environmental or medical nonprofits. View the Programs and Policy structure.

Does your nonprofit focus on policy without programs? Or maybe you publish research? Use this template sitemap and helpful tips to build your website. View the No Programs, Just Policy structure.