You know the work you’re doing is making a difference. But does your website tell that story?
Too often, the Impact page is a collection of stats and reports that don’t capture the full scale or significance of your work. And when those numbers fall flat, visitors are left unsure about what you actually do or why it matters.
But when it’s done right, your Impact page can become a powerful tool for storytelling and fundraising.
If you’re ready to level up your page, you’re in the right place. Find practical steps and tons of real-life examples to help you bring your impact to life.
Video Transcript
This webinar was originally part of our Nonprofit Website Office Hours series. The transcript has been lightly edited for clarity.
We hear from a lot of nonprofits who are proud of the work they’re doing but don’t feel like their website does it justice. It just doesn’t capture the full scope of ways they’re making the world a better place.
And that disconnect between what’s happening on the ground and how it shows up on your site is something an Impact page is uniquely positioned to bridge.
But too often, these pages become a list of statistics and reports that don’t really tell a compelling story. And when the page falls flat, your visitors are a whole lot less likely to engage or get involved.
I completely understand why this happens. You’re busy doing the work at your organization! And the Impact page is often built iteratively over the course of many years. Additions are made as new information becomes available, but typically, the rest of the page isn’t updated.
So over time, as new things are added, there’s not a clear, compelling narrative to the page anymore, which leads to it being less compelling for visitors.
Or maybe you’re just getting started as an organization and don’t have a ton of data to share yet. Maybe you’re new to your data collection journey, so it’s tough to know exactly how to talk about your work when you don’t have a whole long history of impact to demonstrate.
But when it’s done right, an Impact page can be a super powerful tool for storytelling and for fundraising.
So today we’re going to rethink the role that this page plays in your website and give you actionable steps that you can take to make yours more impactful. And I think a good place to start is by identifying what your Impact page actually needs to do.
What Your Impact Page Needs to Do
Impact pages are unique. And on its own, it’s rarely the star of the show on your website. But it plays a really important supporting role in the success of your website overall.
That’s because a great Impact page sort of serves as this one-stop shop to provide your visitors with a sense of the work that you do, what you’ve accomplished, who you serve, and really why your work matters.
And that’s really powerful, right? A lot of pages throughout your website address these things from different, maybe more specific, angles — but your Impact page is where all of those details come together to bring your mission to life. Where you show not just what you do, but what’s actually changed for the better because of it, the difference that you’re making in the world.
At the end of the day, your Impact page needs to answer one key question in the minds of your visitors: “Can I trust you to make a difference?”
This is really the central question that your Impact page needs to be able to answer. “Can I trust you to make a difference?”
Not just “What difference are you making in the world?” That’s certainly part of it, but it really goes deeper than that.
Can I trust your organization is going to be able to deliver on your mission? To make a difference in the way that you’re envisioning or promising to your visitors through your mission and your vision and the content throughout your website?
Visitors need that level of trust before they’re ready to support you or give you their time or make a gift.
And something worth remembering about this key question — it’s not necessarily dependent on you having a long history of service or a long track record.
Impact pages are not just for really established, long-standing organizations. There are ways to answer this question and inspire trust and confidence with your visitors, even for newer organizations.
So we’re going to dive into both how established organizations and newer organizations can answer this key question: “Can I trust you to make a difference?”
How to Nail Your Impact Page
How do you actually do that? We’re going to walk through five practical steps and best practices that you can take to level up your Impact page, along with a lot of examples — we have a lot of examples in here — that can serve as inspiration!
And our goal is really to rethink what an Impact page can be, what makes a good, compelling and effective Impact page. And share, again, concrete steps that you can take for improving yours.
Like we mentioned, these steps are designed to be applicable for organizations of any size or any stage. So whether you have years of data and reports and stories on an existing page, or you’re just kind of getting started with that journey to gather and collect data, this advice should come in handy.
But as we always say, take what you need and leave the rest. You know your organization and your audience better than anyone else in the world. So make sure that you’re applying these through your own gut. What do you think is going to resonate with your audience and showcase your work in the most compelling way possible?
Show Why Your Work Matters
The first step here is to show why your work matters. Your Impact page is a chance to connect the dots for your visitors between what you do and why it actually matters in practice.
And a common thing we see on Impact pages is a list of outputs — like how many meals were served, how many people attended a training, how many volunteers pitched in, etc.
And to be perfectly clear, that is not a bad thing. Those numbers absolutely matter! They are real, they’re very concrete, they’re often easy to understand, and sometimes they’re the most practical, accessible data that a nonprofit has.
But on their own, they can leave visitors thinking, “Okay … so what did all of that activity actually lead to? Why does your work actually matter? How is it making the world a better place?”
And so that’s really what your Impact page is for. Connecting the dots for your visitors between what you’re doing and why it matters. Telling the fuller story of your impact by showing what’s changed as a result of your work. So how do you do that?
Share outcomes, not just outputs, whenever possible
First, share outcomes, not just outputs, whenever possible. What exactly do we mean by this? Outputs are often things like activities or deliverables, where outcomes are the actual results or the longer term effects of those outputs.
Another way to think about this is that outputs help visitors understand what you do and outcomes help them understand why it matters.
Again, outputs are more of what you do. Outcomes help them understand why it matters.
And when your page clearly demonstrates why your work matters, you shift from talking about activity to talking about true impact. Which brings your mission to life and builds trust and ultimately inspires visitors to take action and get further involved.
So here’s a great example from one of our clients, Faith Community Pharmacy. They work to provide free medication for chronic illnesses to people who can’t afford them, specifically in Northern Kentucky.
And they do a really lovely job of not only highlighting things like clients served and prescriptions dispensed, but also the outcomes of those clients receiving proper medication and care.
They share a 60% decrease in emergency room visits and a 74% decrease in hospitalizations. Those are really compelling outcomes and clearly show their work is making a meaningful difference in the community.
Highlight metrics that align with your unique value
Next up, highlight metrics that reflect your progress and align with your unique value. We know that not every organization is in the same place when it comes to data, and sometimes outputs are all we’ve really got to work with.
The key is to use them strategically if that’s the position that we’re in. And we recommend highlighting metrics that show your progress while also aligning with your unique value.
If you’ve been at other Office Hours, you’ve heard us call this “differentiated value”, and it’s really just the way that you help that other organizations can’t or don’t. It’s what makes you unique and sets you apart from all the other organizations out there working in your space.
And highlighting these types of metrics helps folks understand what you specifically do as an organization, and they’re much more meaningful and impactful than more generic metrics that could really be shared by any organization.
Here’s an example from another one of our clients, Fund Texas Choice. They provide practical support for folks seeking abortion care. So, less about paying for the care itself and more about the practical steps that folks have to take to access that care.
These stats do a nice job reflecting their unique approach and highlighting the scope of the work they do, like funding transportation, lodging, childcare, food and even assistance for companions to join.
They also pair it with a quote that pulls it all together. And this quote also serves to handle an objection that a visitor might have. This thought that might be going through their head — “It sounded too good to be true” — may be something their visitors are actively thinking. So they put a testimonial right here on the page that addresses it.
Cut internal metrics that don’t serve your audience
Next up here, cut internal metrics that don’t serve your audience. Focus on data that your visitors will actually care about.
It might sound obvious, but it’s important to remember that your Impact page isn’t really designed to collect and display information that you or your team personally find impressive. It’s to help your visitors better understand whether they can trust you to make that difference that we talked about.
And truthfully, it’s pretty rare that things like the number of website visitors per month, email subscribers, social media followers, partners or sponsors you have, awards received, or events hosted are answering that question for visitors. So where you can, try to cut these stats that are more internally meaningful.
Put stats into proper context
And if you can’t, or don’t have anything else to replace them with, at least put your stats into proper context. Unless your stats speak completely for themselves, putting them into some sort of context is going to be important for visitors.
We want them to walk away with an understanding of how you make a difference. So giving them the context to understand what you’re sharing is a really key part of that.
Here’s an example from a client of ours, CTS Youth Society. This organization operates a summer camp program for young people in Metro Vancouver.
And this snapshot of their Impact page tells us how many campers were hosted, how many hours were logged and how many park projects they undertook.
On their own, these numbers don’t mean a whole lot. They’re definitely not meaningless! I don’t want to imply they’re meaningless. But they just don’t show the full picture for a visitor that is brand new to understanding the work that CTS Youth Society is doing.
But what they’ve done, which I think is really cool, is they pair it with a sentence or two that helps really bring each stat to life. For instance, “556 campers” becomes “More than 500 young campers connected with nature, the environment and each other at no cost.”
That’s amazing! And I wouldn’t necessarily get all of that just by seeing “556 campers”.
And, bonus points, they’re also following a lot of the other action items, too. These stats align really nicely with their unique value and are going to matter a whole lot to folks who care about their cause.
Highlight the need or anticipated outcomes
Next, your page can also be used to highlight the need you’re addressing or anticipated outcomes. This is especially helpful for newer organizations who may not have a long history of results yet or for those who are earlier in their journey to collect data.
Whether you have results or not, this can be your chance to demonstrate that you understand the issue(s) at hand and that you’ve built your programs or services with this understanding in mind.
That can go a long way in answering this key question, “Can I trust you to make a difference?” By showing that you really grasp the problem, your visitors are more likely to trust you to be part of the solution.
So let’s see how a couple of nonprofits did this. And I want to give a quick content warning before I advance the slide. The next slide is going to reference pregnancy and infant loss.
Please take care while listening. Feel free to mute the presentation or video if you’re watching the replay. It’s just going to be the next slide. It’ll be safe to unmute once I advance beyond this next slide.
This example is coming from an organization we work with called Unspoken Motherhood. They work with pregnant folks who have just experienced miscarriage or stillbirth or infant loss, and they’re serving to bridge the gap between medical providers and the folks who are actually experiencing that loss.
They’re still early in their journey as a nonprofit, so they don’t have a ton of actual, real-life program data to report on yet. But they’re still meeting a very specific need in their community and they demonstrate that need and their understanding right on their Impact page.
They have stats here about the number of people estimated to experience these various situations. And they’re also sharing stories here from their team further down the page.
They’re showcasing that they understand the problem at hand and also how their community is feeling when they’re going through these really difficult situations, which just helps build a lot of trust in their ability ultimately to be able to provide a solution.
Here’s another example from one of our clients, MSL3 Syndrome Foundation. MSL3 Syndrome is an ultra rare disease, so there just aren’t many statistics and facts about it. There’s just not a whole lot of folks who have been diagnosed with such an ultra rare disease.
But they know that navigating a rare disease can be a really lonely process for the whole family. And so what they’ve done here is highlight that on their Impact page.
They’re sharing stories of children and their families navigating diagnosis and finding community with one another. They’re also highlighting that dual sense of relief and heartbreak at getting a diagnosis. But at least these families know that they definitely aren’t alone on the journey anymore.
What they’re doing is using these stories on their Impact page to make it explicitly clear just why their work is so essential and that they can be trusted to continue making a difference in the lives of kiddos and their families.
Use Stories to Personalize and Elevate Your Impact
And speaking of stories, the next big bucket that we’re going to talk about here is using stories to both personalize and elevate your impact.
When someone visits your Impact page, they don’t just want to know how many people you served. They want to understand who was helped and what changed in their life and why it mattered and what that allowed them to go on to do, etc.
Stories really offer that connection. They bring your work to life through the words and experiences of real people, and they illustrate the difference that you’re making in the world.
The way I think about it is that stats make it clear that these stories are not isolated occurrences — but the stories are what actually spark that connection with your visitor. So how do we use them?
Feature 1–2 stories that illustrate change
Feature a story or two that illustrates change. Think of these as brief but meaningful snapshots of your impact. It’s generally more than a quote but less than a full case study.
And these stories should really reinforce and add depth to the outcomes that you’ve outlined on this page.
They could be written stories, like a few sentences, or they could even be a brief video. Really the whole point is that they’re helping to illustrate the work that you’re doing and the outcomes that you’re sharing on your Impact page.
Here’s another example actually from Faith Community Pharmacy, who I mentioned earlier. They’re the folks who are providing free medications for folks who can’t afford them.
We saw that snapshot of some stats and outcomes they’re sharing. And then lower on their Impact page, we have this client spotlight. It’s briefly telling Greg’s story, who left the hospital with a prescription he couldn’t afford after suffering cardiac arrest.
Because of their work, and of course the generosity of their supporters, Greg got his new prescription for free. And he also got other medications that he’d been skipping or rationing, like insulin.
They even include his photo here alongside his story to bring it all home. I think this nicely illustrates a way to use a brief story to really connect with your visitors.
And here’s another example, this time shared through a video. This is coming from St. John’s Program for Real Change, which supports women in crisis and their kiddos through an amazing residential program.
In this video, Erika is telling her story and shares her experience with achieving sobriety, earning her degree, reuniting with her children and rebuilding her confidence. And she just exemplifies the results that are possible with their program.
One quick note about stories: It’s really important to consider ethical storytelling here. How do you honor the people you serve who are trusting you with their stories?
It is a big and important topic — so much so that we are actually going to be covering it at our next Office Hours.
We’re going to bring in an expert to talk about this. Some of you may know her, Carly Euler over at MemoryFox. You may know MemoryFox, even if you don’t know Carly. They’re doing amazing work with ethical storytelling.
If you would like to join us, we would love to have you. We’re going to dive deep into ethical storytelling then but wanted to mention here that it’s important to be mindful of the way that you’re not only collecting those stories, but displaying them in a way that honors the people that are trusting you by sharing their stories.
Use brief quotes to elevate your outcomes
Next up, you should also use brief quotes or testimonials to elevate your outcomes. These are generally shorter than those longer stories, but they still do a lot to instill confidence in your visitors that you’re capable of delivering on your mission.
The key is that these quotes and testimonials should be unique to you and your work. They should be more specific and illustrative.
We want to avoid overly generic or vague quotes. It shouldn’t sound like the kind of quote that could be referring to any organization. Something like “They’re great!” belongs on a box of Frosted Flakes, not your nonprofit’s Impact page.
Here’s a look at the Impact page for one of our clients, the Operational K9 Medical Team of Wisconsin. OPK9 provides training to folks responsible for working with and caring for working dogs, like EMS, first responders, search and rescue, police, folks like that.
And they’ve got this quote from a canine handler, which says, “Without the team at OPK9 and the classes they teach, I am certain that our canine wouldn’t be working in the field today and doing what he loves.”
Below that are a couple of photos and brief stories like we just talked about. They showcase the dogs who are alive today, and some of them are still working because of the training that they’ve provided.
These stories are so much more powerful than statistics alone, which might tell you sort of how many trainings were delivered but don’t give you a glimpse into the outcomes the training is producing. And they help give you that deeper sense and build that connection with your visitors where statistics alone just wouldn’t.
Here’s another example from Proteus. They support agricultural workers and their families with things like affordable healthcare and educational assistance and job training. And here are a few snippets from their Impact page.
It’s actually showing a few different parts of their page because they do a phenomenal job throughout their Impact page of really centering their clients and letting these folks speak to the impact of their programs.
They’ve just gone above and beyond, sharing data actually broken up by program area, which is super cool. And then these testimonials and stories serve to elevate that work. It helps visitors clearly see and feel why their work is so essential and the difference that it’s making in real people’s lives.
Share links to more detailed content as needed
Next up, consider sharing links to more detailed stories and content as needed. Your Impact page doesn’t need to be filled to the brim with every story and stat that you have available. A great way to avoid overstuffing your page is by linking out to other places for more information.
That way, visitors who are still looking for more information or more detailed ways to engage with your impact can follow those links and find what they’re interested in — but we’re not overwhelming visitors directly on the Impact page.
Here’s an example of that from Aging Ahead. They’re highlighting a couple of ways that you can avoid overwhelming visitors.
One is by placing stories in these accordions, so they’re actually expandable. People can click on them if they want to read more about that story. And then the other is they are linking visitors to a category on their blog called Heart of the Matter, which is where they’re sharing even more stories like this.
They’re not putting all their stories here on their Impact page. They’re kind of teasing a few and then linking people to where they can read more stories, if they’re interested in doing so.
Focus Your Page and Cut the Clutter
Next, be sure to focus your page and put the clutter. When you’re working on a page like an Impact page, it’s tempting to try to pack in every stat and story and quote and report and snippet of data you have, especially when you’re trying to prove the value of your work and the results you’ve seen.
But when you overload your Impact page, you actually make it harder for visitors to understand and remember what’s actually important. Because everything you add steals attention from everything that’s already there.
That’s true on your Impact page, and it’s true everywhere on your website, really. That’s something, if you’ve been to Office Hours in the past, you’ve heard us talk about in other contexts.
But it’s an especially easy trap to fall into when you’re mostly just adding reports or stories to your Impact page. What a lot of folks do is add piece by piece over a long stretch of time, and they don’t circle back and remove information. So it can fill up really quickly and start to feel pretty disjointed or confusing.
Your Impact page is not a place to report out on everything you’ve ever done. It’s more about helping folks understand the difference you’re making and answering that key question, “Can I trust you to make a difference?”
So instead of treating it like an archive of all of your work, think of it more like a highlight reel. Focus on the most compelling, current and meaningful examples of your work, and then let the other pages and posts on your site carry the rest of the heavy lifting.
What are some practical ways to do this?
Present content directly on the page
First, present your content directly on the page. Instead of tying it all up in an impact report or a comprehensive infographic that your visitors have to download and view, put that information on the page itself.
Now, these reports and images can be great additions! But don’t require your visitors to dig through a lengthy PDF to pull out key statistics.
You want to at least put some of the highlights, some of the most meaningful nuggets of insight, from your reports onto your Impact page directly.
Here’s an example from a client of ours, St. Louis Integrated Health Network. This is their Impact page.
They have this comprehensive impact report at the top of their page that folks can download. And it’s an incredible report. They’ve pulled meaningful data and put it together in a way that’s really beautiful.
But they also take content from that report and use it on the page itself to highlight key stats and results and testimonials. Visitors can download the full report if they want to dive deeper, but they don’t have to in order to get value from visiting the Impact page.
Use clear headings and visual hierarchy
Next up, use clear headings to make the page easier to skim and provide some sort of visual hierarchy. You want visitors to be able to read and understand the story that you’re telling on the page, and that’s a lot harder to do when the page is unruly or hard to read.
You want your page to be easy to skim. And one trick here is to try skimming through just the headings of your page without actually reading your content and ask yourself, “Will visitors get a sense of what each section is about? Will they know where on the page to jump to if they’re looking for something specific?” Just reading the headings can help you make sure that they’re as strong as they can be.
Share impact info on other relevant pages
And finally, it’s a good idea to consider whether certain impact information might be a better fit on other relevant pages of your site. Again, not every stat or quote necessarily needs to land on your main impact page.
What we talked about before applies here. If we’re trying to put everything on this page, it’s going to clutter things up and make it harder for visitors to answer that question, “Can I trust you to make a difference?”
Instead, look at other pages of your website that might be bolstered by some of the data or stories that you’re either sharing on your Impact page or maybe leaving on the cutting room floor.
Things like program pages, service pages can be a great place to look, events or volunteer pages, even giving pages can all be a good fit for a quote or a key statistic.
Not only does that help you strengthen those other pages, but it’ll also help you also keep your Impact page a little more focused and easier to read.
Provide a Clear Next Step to Stay Engaged
Next, you’ll want to provide a clear next step for folks to stay engaged. Once a visitor understands the difference you’re making, don’t leave them hanging!
If your Impact page answers that question, “Can I trust you to make a difference?”, then the natural follow up in a visitor’s mind is, “What can I do to help?”
Whether you want people to donate or learn more or sign up for updates or get involved in some other way, the goal is really the same: We want to make it easy for them to take action while they’re most engaged and motivated to take action. So how do we actually do that?
Identify your audience
First, as always, identify your audience for the page. If you’ve been to Office Hours, you’ve heard us talk about this a lot. Identifying your primary audience is so important.
And the Impact page is not for you, right? It’s not for your team to admire all the great work that you’ve done. It’s for your website visitors. So who is your audience, especially of the Impact page? Identify that primary audience, and prioritize them.
This is, I know, one of the hardest things to do. But try really hard to limit yourself to one or two primary audiences max. You can have secondary audiences, but if you try to speak to everyone, you’re going to end up in this position of resonating with no one.
And ultimately, that’s not what we’re looking to do with any page on our website, but especially one as important as the Impact page. So consider who your audience is and what next step(s) they might want to take after learning about your impact.
Offer a clear, compelling call to action
Because with that in mind, you’re going to want to offer a clear and compelling call to action for this audience specifically. I like to recommend one action whenever possible for clarity because, something else you’ve probably heard us say sometime in the past is, a confused mind never converts.
That’s something we say a lot: A confused mind never converts. Clarity is really what’s going to ultimately lead to that spark of connection with your visitors and get them to want to take meaningful action on your website.
So getting clear on your primary audience will help you pick the next step that they’re most likely to be interested in taking, and then you’ll want to make it as compelling as possible.
Use their language, not your own internal jargon. Keep it brief whenever you can. Make it visual whenever possible. You know, it could be as simple as a button, or it could be a more visual call to action. We’ll look at an example here in a second.
But the other piece here is to make sure that it’s logically connected to the content of your Impact page so it feels like a natural continuation of the visitor’s journey on your website. All of this will sort of roll up to help you better engage your visitors.
Here’s a quick example from the Mercer Island Schools Foundation. They do a great job of combining both a clear audience and a clear call to action here on their Impact page.
They’re speaking primarily to families in the community and inviting them to make a gift to support local students.
What they’ve actually done here is feature a few videos of families explaining why they give. Earlier on the page, they highlight students and their achievements, and then they move on to these videos to help make the case to parents and families that their investment is worthwhile.
They’ve got this single, clear, visually distinct call to action to support their work by making a donation, and they tie that donation to all of the impact visitors have just finished learning about on the Impact page.
They’re doing a lot here. We’re just showing a piece of the page! But they do a nice job of illustrating what a clear, compelling call to action can look like in action.
Keep the Page Current
And the last tip here, keep your page current. Your Impact page is really all about building trust with your visitors. But if stories and data that you’re sharing are years out of date, that can erode trust pretty quickly.
Honestly, an outdated Impact page can sometimes be more harmful than it is helpful.
If your most recent stats are from 2020, or the quotes are referencing programs or services that you don’t even offer any longer, that can definitely undercut the credibility you’ve built and make your organization feel more stale and less active — even if your work is actually stronger than ever.
Tie updates to existing reporting milestones
So one way to do this is by tying your Impact page updates to existing reporting milestones within your organization. You don’t have to add a ton more work to your plate here or overcomplicate this process.
Maybe you’re collecting stats and data on your programs in the spring and the fall. Put in some sort of reminder, or work it into your workflow, to update your Impact page in April and October.
Just working it into the processes that already exist — whether that’s a calendar invite, or maybe a checklist, adding it to your checklist of items — can be a nice way to infuse it into processes and make it feel like it’s not going to be a burden to update.
Consider a “Last Updated” note on your page
You could also consider adding a “Last Updated” note to your Impact page to note the last time the data was refreshed. This can be especially helpful if you’re using reporting milestones that are a little slower-going by nature.
Maybe you have some things that just don’t change that often. You don’t have a new report or anything happening quarterly or anything like that.
Or maybe you have some dates that you’re sharing that are a little bit older — something like, “Since 2018 we’ve helped X number of families” — but you want visitors to know that you’re keeping that number updated. A simple “Last Updated” note can help.
Here’s an example from Canopy Northwest Arkansas. Canopy Northwest Arkansas works to create a community where refugees are welcomed and equipped with really all that they need to build new lives.
And a lot of that work is slower by nature, right? It takes a lot of time and effort for folks to make their way to the United States and to resettle in their communities. And some of their dates are a little older.
The first stat here shares the number of individuals they’ve helped resettle since 2016. But we don’t want someone to see 2016 and think, “Oh, this page is outdated.” So what they’ve done is date the page, and they note that all of their numbers are current as of April 2025, which helps reassure visitors that the page is being kept up-to-date.
A quick note of caution here. Some of you all might be thinking this. This can easily have the exact opposite effect if you let the page get outdated.
If this said, “Last updated April 2020,” it would feel very different to visitors. So make sure you have the process in place to either keep this page updated or, at a bare minimum, go in and remove this note if the page starts to get outdated.
If they don’t have any new stats to share by, maybe, the end of 2025, they could come in here and remove “Updated April 2025” so they don’t have an old note sitting here working against them.
Audit your page once a year
But ultimately, the best way you can keep your Impact page up to date is by auditing it once a year. This includes both adding new, relevant information and removing older, less relevant information.
This is a critical piece that a lot of nonprofits miss. It’s very common to fall into the habit of adding a new report or a new stat or a new story as they come in. But if you’re only adding and not removing old content, it’s very likely your page will become unruly over time.
And a long, unruly Impact page with old data and outdated stories isn’t very compelling for visitors. So carve out time once a year to audit the page. I recommend reading it top to bottom and making sure that it’s still telling the story that you want to tell.
That’s it! These are the five steps that you can take to level up your Impact page: Show why your work matters; use stories to personalize and really elevate your impact; focus your page and cut the clutter; provide a clear next step for visitors to stay engaged; and keep your page current.
Together, these steps should help you answer that key question on the minds of your visitors. “Can I trust you to make a difference?” And when the answer is yes, you’ll ultimately turn a lot more visitors into active supporters of your cause.
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