Privacy policies are often an afterthought in the nonprofit website world. That’s probably because they’re rarely viewed by visitors and are all too often stuffed with legal jargon that’s only loosely recognizable as English.
It shows transparency and builds trust. If a visitor wants to know the details of your policies they’ll be able to find them easily. And even some visitors who don’t want to read the policies in their entirety will take comfort in the fact that you’re making them available.
It helps you plan ahead. Sure, it helps your visitors know what to expect. But it also helps you think through what information you’ll be collecting and the policies surrounding keeping that data safe. Planning ahead can help you avoid situations you don’t want to mess with down the road.
Drop the legal jargon. It doesn’t inspire much confidence.
After you’ve written it, have a lawyer review it. Tell them you don’t want to infuse it with jargon. You just want to make sure you haven’t omitted anything major.
- What information are you collecting from visitors?
- Can this information be used to identify individuals or is it aggregated and anonymous?
- How will you use this information?
- Who will be able to access this information?
- Will you share this information with any other parties?
- How will you protect their information?
- How will you notify visitors of changes to your policies?
Resources for Writing Privacy Policies
Some guidelines and recommendations directly from the Better Business Bureau.
Image courtesy of Sean MacEntee