Every Area Agency on Aging (AAA) is unique. While your services and communities may vary, you all have one thing in common:
You’re doing the essential work of providing services that aging adults rely on to support their evolving needs.
At Wired Impact, we’ve enjoyed working with Area Agencies on Aging to create the websites they deserve to showcase their work and connect with their community. We’ve taken what we’ve seen work well and used it to create this resource all about how AAAs can build a stronger website to move their missions forward.
AAAs do a lot, which makes the website difficult to navigate.
Just because a website looks nice doesn’t mean that it’s easy for people to use and find what they’re looking for. Beyond design, AAAs should pay special attention to the goals of target audiences and how easy it is for them to accomplish key actions on your site.
We waste a lot of time manually doing things that could be automated.
And as a result, our team never seems to have enough time in the day.
For AAAs, these types of manual tasks often include:
- Providing explanations of the services you offer
- Connecting older adults and caregivers with services in the community
- Answering questions and offering advice
- Coordinating your volunteers and others that want to get involved
But with the right technology powering your organization, many of your repetitive tasks can be streamlined and automated, giving you more time to focus on moving your mission forward.
Consider doing the following to provide a stronger experience for your visitors and free your staff up to tackle other challenges:
Use language that’s totally free of industry jargon to describe your services
Create a Find Help page that outlines everything you do and how to reach out
Create intake forms for things like service requests and volunteer interest
We serve amazing people, but their stories aren’t on our website.
Now’s the time to change all that. Showcasing stories from your community has three key benefits:
- It illustrates the difference you’re making in the world.
- It puts your community front and center.
- And it allows visitors to see themselves in your work, making it more likely they’ll reach out to learn more.
We aren’t techies, and we don’t know where to start.
This is where choosing the right partner is key.
Your job is to know how best to serve your community, not write programming code. The right website partner will help you stay focused on your mission while taking care of the technical side of things.
Our work is impossible to sum up succinctly.
This can be particularly tough for AAAs since you do so many different things.
But you don’t need to tell a visitor everything the moment they land on your website. You just need to pique their interest and get them connected with the best resources to solve whatever problem they may be facing.
We’d love to build a new website, but we can’t afford it right now.
We’ve developed our website plans specifically for nonprofits, including the flexibility you need to grow over time.
You can build a website for your AAA starting at $69/month. No big upfront fees. No long-term contracts.
I want to find out more, but I don’t have time to deal with pushy sales people.
Don’t worry. We can’t stand pushy sales people either. And we have no interest in being the folks you dread every time they reach out.
If you’re interested, we’d be happy to set up a time to hear more about the work you do and share what we’ve seen work well for similar AAAs in the past.
If we’re a fit, we’ll discuss next steps. And if we aren’t, we’ll do our best to point you in the right direction.