Website Structure

Structure #4 – One Main Program

This structure works well for:

  • Nonprofits with one major program that is their core offering (like a summer camp or food bank)
  • Organizations that have compelling results to share on their Our Impact page (especially if they can be backed up with data and stories)


One Main Program Website Structure

When using this structure, be sure to:

  • Avoid Using “Program Resources” as a Dumping Ground – It’s tempting to start dumping content and documents into the Program Resources portion of the site. But avoid the temptation. Over time this section will become a jumbled mess and make it hard for visitors to find anything of value. Instead, only include necessary content and check it periodically to ensure there aren’t old resources hanging around. Also be sure to organize resources with subpages by topic and include headings within the “Program Resources” page itself to further help visitor navigate what you have to offer.
  • Mix Data and Stories on your “Our Impact” Page – A compelling “Our Impact” page is an excellent way to build trust and show the difference you’re making in the world. It can help drive program participants and supporters to get involved. We generally recommend mixing data and stories to provide a moving snapshot for visitors. Use stories to connect your visitors to the work you’re doing. And use data to show your impact is widespread within the community as a whole. (For some awesome examples, check out 8 Inspiring Examples of Nonprofit Impact Pages on our blog.)
  • Use “Who We Serve” to Discuss Eligibility – It’s easy for the content of your “Who We Serve” page to start blending into what’s on the “Our Impact” page. Instead, think of the “Who We Serve” page more as a place to outline who is eligible for your program. This will help draw a distinction between the two pages and avoid repetition.