Sharing the history of your organization gives you a chance to describe the background of an issue or the compelling scenario that led to the founding of your nonprofit. By adding a History page, you can keep your About Us page from getting too cluttered and create a place to document exciting milestones.
Tell a story.
A list of facts doesn’t make it easy on your visitors to get the big picture. Consider the core message you want to get across about your founding and progress. What is the need or issue you work to solve? Who are the main characters? How did you get from there to here? You might even name this page “Our Story.”
Don’t forget the links.
A History page can quickly become a place where users come and don’t know where to go next. Add contextual links to related people and programs as they are mentioned. Send people to your Impact page to see what’s been accomplished.
Offer highlights.
A story doesn’t have to be a wall of text. Incorporate a timeline graphic or lay out a series of events in bullet points or headings. Talking about your history also offers a chance to include throwback images, which is also great content for repurposing on social media.
Acknowledge others.
Early partners, founding board members, long-time donors. Be sure to recognize those that have gotten your nonprofit to where it is today. If possible, use their testimonials or endorsements to acknowledge their contributions and build your legitimacy.
Add a call to action.
A History page doesn’t need to be only about the past. Describe your vision for years to come (adding a link to your Mission and Vision page) and let people know how they can help support your future. If you have an upcoming milestone or anniversary campaign, this is a great place to promote it.
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