For most nonprofits, your website will be the central component of your online marketing efforts. Other channels can play a huge part in your marketing strategy, but most supporters will likely end up on your website.
Before Starting Any Nonprofit Web Design Project
Before you start building your nonprofit’s website, make sure you can answer this all-important question:
What’s the point of your nonprofit’s website?
The answer to this often overlooked question will inform a lot of decisions when it comes to the structure, design and features of your site.
Maybe it’s promoting online giving. Or connecting with potential volunteers. Or driving up the number of community members registering for your programs.
Whatever your reason for building a new website, we recommend figuring it out before you start deciding on features to include or colors to use.
Your Website Should be Focused on Results
What makes a nonprofit web design project a success? We believe your website should be a tool that actually helps your organization serve your community more effectively. It should be delivering tangible results that help your nonprofit do more good in the community you serve.
While the details are unique for each nonprofit we work with, this often includes:
- Boosting donations by allowing your donors to give directly through your website and by telling your story in an engaging way that drives visitors to donate offline
- Bolstering donor retention by managing donor information and automating processes like sending “Thank You” emails
- Connecting with new volunteers by allowing visitors to see upcoming volunteer opportunities and sign up to volunteer directly through your website
- Improving volunteer satisfaction by maintaining a database of volunteers and automating processes like sending reminder emails or volunteer project updates
- Increasing program participation by making it easy for those seeking your services to find what they’re looking for and register directly on your site
- Driving event attendance by showcasing your upcoming events and making it really simple for visitors to register
- Supporting membership growth by clearly showcasing the benefits of becoming a member and making it really simple for visitors to join
- Establishing your authority by publishing blog content and providing useful resources to your visitors
While these may not all apply to your nonprofit, your website should be helping you in equally concrete ways.
Our Typical Nonprofit Web Design Process
Over the years we’ve developed an approach to web design that we feel works well to deliver a great site to the nonprofits we work with. But we don’t have packages or anything like that. Instead we’ll work with you to develop a process that’s right for your nonprofit.
Our typical web design process includes:
- Search Engine Optimization – Determining the phrases we can target to drive people interested in your cause but not looking for you by name
- Structure Development – Figuring out what pages need to be created and how they should be organized to make it easy for visitors to find the information they’re seeking
- Content Writing or Editing – Crafting the most compelling way to tell your story and drive your visitors to act
- Web Design – Developing the ideal look and feel to convey what makes your organization unique and compel your visitors to get more involved
- Programming – Bringing your vision to life in a way that’s easy for your visitors to use and for you to manage using the WordPress content management system
- Training – Showing your staff how to manage the site’s features and recording custom training videos for you to reference in the future
- Traffic Growth Engagement – A six month engagement aimed at driving more of the “right people” to your site and using data to make decisions
- Hosting – Ensuring your website is available and loads quickly for all of your visitors
A “Set It and Forget It” Approach Doesn’t Work
All too often we hear about nonprofits that built a slick, new website only to see it deliver limited results.
A new website is only one piece of the marketing puzzle. It’s an important first step in the process of driving visitors to learn about you and become a supporter, but it really is just the beginning. Once it’s live, it becomes one of the many marketing-related tools at your disposal.
Once you have a solid site, that’s when you can start to really ramp up your online marketing.
All Our Website Projects Include a Traffic Growth Engagement
Everyone feels great the day a new site launches. But if you don’t continue to devote attention to your online marketing and use data to refine your approach, you’ll likely end up seeing a limited return from your marketing efforts.
In the months after a new site launches, it’s common to ease off the marketing gas pedal. We get it. You get busy with actually serving your community and stop focusing on yourself. But this is a crucial time if you want to get results from that site you just launched.
So that’s where we come in.
We include a six month Traffic Growth Engagement with all of our website projects to drive targeted traffic to your site. This helps to ensure you get the most out of the time and money you just invested in building your new site.
Can Traffic Growth Engagements be Removed?
We used to build websites without Traffic Growth Engagements. But at this point they’re a required component of our projects.
Over the years, we’ve come to believe they’re essential to ensuring the success of the nonprofits we partner with. And we’d rather not work with you on a web design project than build something that doesn’t deliver results.
What if You Get a Ton of Traffic Already?
If you’re already getting a strong amount of targeted traffic, we’ll discuss moving into a Conversion Growth Engagement with you following the launch of your new site. If you want to discuss which engagement is right for your nonprofit, just let us know.
How Much Does It Cost?
Our web design projects start around $25,000 which includes the six month Traffic Growth Engagement. If you have a particular budget you’re looking to work within, just let us know. We’re happy to recommend how to get the best possible site at a price you’re comfortable with.
Looking to quickly launch a nonprofit website with lower upfront costs? For a monthly rate, we offer a templated approach that includes donation forms, event and volunteer management, email marketing integration, hosting and more. Learn about Wired Websites.
Interested in Hearing More?
We’d love to talk about what our web design process could look like for your nonprofit.
If you have any questions or want more information on a web design project, please drop us a note or give us a call at (314) 801-1328. We’re always happy to answer questions and, if we’re not the right fit, hopefully we can at least point you in the right direction.