Offering an online press room has become a standard part of nonprofit websites. By sharing media resources such as backgrounders, press releases and multimedia files, a press or media page helps your organization quickly respond to media inquiries and provide timely and accurate information.
Use our press page checklist as a guide to create a press page for your nonprofit website. To see the best practices in action, check out these 10 online press room examples from real nonprofit websites.
Cystic Fibrosis Foundation
The Cystic Fibrosis Foundation offers press releases and recent media coverage in addition to helpful links to resources about their impact, background, milestones and media-specific FAQs.
National Trust for Historic Preservation
The online press room for the National Trust for Historic Preservation puts an emphasis on their experts and specialty areas as well as recent speeches and statements. Reporters register to access images.
American Red Cross
As you might expect from this fast-acting emergency-focused group, the American Red Cross press page offers quick access to contact information, photos, press releases and more, including a donate form and email sign up.
The Press Center for Rotary International offers a round-up of releases, fact sheets and multimedia files. While the page previously had a Brand Center that required sign in, the organization recently updated their website and now hosts most of its press resources offsite through a newsroom service.
Golden Gate National Parks Conservancy
This well-organized press room from the Golden Gate National Parks Conservancy offers easy access to announcements, staff contact information, PDF downloads, annual reports and more. Extra attention is paid to photos and video by offering press-specific photo and b-roll galleries.
The Special Olympics press room is vibrant and welcoming and includes media contact information (with headshots!), access to press kits and reports, and information about the CEO and board. There’s also an events calendar that’s filterable by location.
St. Baldrick’s Foundation
With their mission and impact front and center, the press page of the St. Baldrick’s Foundation is a well-designed hub for press releases, facts and multimedia, including infographics. Even their contact info is presented in a media-friendly way with the title, “On Deadline? We Can Help.”
American Hiking Society
The American Hiking Society is reporter-ready with a wide range of press kits, a media inquiry form and even a media-specific Twitter account that feeds into the page.
As a nonprofit that recently formed through the combination of two different organizations, the press page for Yellowstone Forever does a nice job outlining quick facts, offering photos with credit information and sharing multiple versions of their logo, which also helps reinforce the new brand.
The Make-A-Wish Foundation gets an A+ for their media/blogger center. A robust media kit, news releases, banners and badges, a request form, and blog content are all pulled together in one place. And if you have media-related supporters, the Make-A-Wish Foundation is a great example of how to acknowledge them.
Getting Started with Your Online Press Room
No matter your budget or design expertise, you can put together an effective online press room for your nonprofit that helps reporters share your story. Consider what works best for your organization and then start with the basics outlined in our press page checklist. Continue to build out the page as you interact with journalists and learn more about what they need.
In the long run, you’ll have a go-to resource that saves your organization time and energy and makes it easy to partner with the media.
Have you used a nonprofit’s online press room? What types of content and information did you find most helpful? Share your ideas in the comments.