We recently published our first post on Nancy Schwartz’s blog, Getting Attention. We love reading Nancy’s blog, so it was particularly awesome to guest post for her.
The article, How Great Website Design Drives Connection & Action, outlines the importance of design when building a website for your nonprofit. In it, I talk about the benefits of great design, from evoking emotion, to user experience, to inspiring confidence in your organization.
Below is the extended introduction.
How Great Website Design Drives Connection & Action
Creating a brand new website for your nonprofit can be a mind-boggling task. You’ve got a million questions reeling through your head throughout the process: What is our budget? Which web design company do we choose? What does the structure of our website look like? How do we make our site user friendly? How do we ensure that we’re implementing SEO best practices? What on earth is SEO, anyway? And the questions go on and on.
One extremely important question to ask yourself is, “How important is the role of design in our final website?” And without a doubt, your answer should be, “Very important.”
There are a ton of nonprofit websites on the internet today. In order to wow visitors and keep people coming back to your site to gather additional information, make more donations, or sign up for events, your website needs to immediately catch your visitors’ attention. “Just okay” and “It’ll make do” are no longer acceptable for the standard of today’s website visitors. Your site needs to stand out in a sea of websites that “get the job done,” and great design can play a huge role in engaging and retaining supporters.
Read the Whole Post
Check out the full article on the Getting Attention Blog.