We recently hosted a tweet chat with Nonprofit Tech for Good about nonprofit tech trends for 2019. In case you missed it or would like a re-cap, we pulled together the highlights from each topic we touched on.
Question: Fundraising on social media will continue to be an integral part of many nonprofit strategies. Is your nonprofit using Facebook’s Fundraising Tools? How so?
From having difficulty getting approved to worries about Facebook’s troubles with data and security, nonprofits are wary to use the platform for their organization’s fundraising campaigns. But peer-to-peer fundraising on the platform is a bit of a different story
“I don’t think nonprofits can escape Facebook fundraising. We aren’t in control of what our donors and supporters want – if they want to use it, they will, so we need to know how to leverage it the best way possible.”
— Julia Campbell
To best leverage supporter-run fundraisers on Facebook, consider equipping supporters with a kit full of resources, templates
Check out the additional replies on Twitter for other thoughts and insights on the topic.
Question: Thinking about #nptech19 trends, what nonprofits do you look to for inspiration?
Question: As digital assistants, smart speakers and voice search continue to gain popularity, has
Project Management and Processes
Question: How is your org planning to use technology to strengthen your processes, like project management, internal comms or collaboration tools?
Question: What web design trends are you excited for? Any you wish would just go away already?
Our designer, Alex McQueary, also noted web designs trending toward serif typography and overlapping imagery that breaks the traditional design grid.
Google Ad Grants can be an awesome resource to widen your organization’s reach with a $10,000 monthly ad budget. But, they take time and skill to manage effectively, especially with ever-changing policies that can result in ad disapprovals and account suspensions.
Check out the replies on Twitter for additional thoughts and insights on Google Ad Grants.
Marketing automation tools are also a worthy investment to save time and ensure supporters don’t get overlooked when they take key actions. We like using the email automation available through MailChimp to create workflows for things like on-boarding new supporters.
Artificial Intelligence and Virtual Reality
Question: With buzzwords like artificial intelligence or cryptocurrency flying around, what new technologies are you surprised and excited about nonprofit involvement in? Are you experimenting with any of this new technology?
Artificial intelligence is not going away. And the trend is getting nonprofit marketers excited about the potential to streamline and automate more basic communications with tools like chatbots.
Nonprofits are also using tech like virtual reality (VR) tools to immerse supporters in the areas they serve.
Question: What are you hoping to improve
Question: How did the GDPR roll out go for your organization? Are you working on how your org collects and stores data?
Question: Is your nonprofit’s website accessible? Can people with disabilities use the site and all of its features as they’re meant to be used? If your nonprofit is not working toward website accessibility standards, you may fall behind in 2019.
From temporary or situational constrictions to those with more permanent disabilities, it’s best practice to follow website accessibility standards to make your site easy for everyone to navigate and use as you intend it to be used.
Were you able to tune into the tweet chat? What nonprofit tech trends for 2019 are you most excited to experiment with or watch develop? Let us know what you’re thinking in the comments.