Your website can be a huge asset when it comes to your nonprofit’s volunteer efforts. But when using your website to boost support from potential volunteers, there’s a whole lot to consider.
I was really excited to present on the topic at the 8th Annual Volunteer Symposium put on by the Missouri Department of Health and Senior Services. Throughout this session we talked about how you can use your nonprofit’s website to boost volunteerism, drive potential volunteers to your website and measure your site’s impact.
Here’s a quick overview:
Your Website’s Role in Volunteer Efforts
Starts at slide 4
We cover three primary ways your website can help with your volunteer efforts.
Improving Volunteer Satisfaction
Starts at slide 9
Improving volunteer satisfaction can help with retention and help cultivate ongoing relationships. Here we go over four tips for using your website to improve volunteer satisfaction.
Driving Potential Volunteers
Starts at slide 16
Your website won’t do your nonprofit much good if no one visits it. Here we discuss a few ways you can drive more potential volunteers to your website.
Measuring Your Website’s Impact
Starts at slide 22
If you aren’t measuring your website, there’s really no way to know if it’s actually helping your organization do more good in the communities you serve. In this portion we cover a couple of key metrics to track when it comes to volunteerism as well as some other info worth watching.
I know it can be hard to fill in the gaps when just looking through slides, so if you have any questions I’d love to hear from you in the comments below.
The above photo is from a trip we took to document the recovery efforts following the 2011 tornado in Joplin, MO. If you’re interested, please read stories about the incredible volunteers that flocked to Joplin after the tornado.