If you’re the only person working on marketing at your nonprofit, you’re not as alone as it might seem. The majority of nonprofits in the U.S. are small, and organizations with up to eight staff members are lucky to have one full-time employee wrangling communications: the lone marketing wolf.
Your Marketing Toolkit
We’ve compiled some of the top advice and resources from Wired Impact to offer a marketing toolkit that’s practical for lone wolves and small teams. Learn different ways of managing your workload, how to get the most out of your marketing, recommended tools and more.
Project Management & Productivity
To keep your marketing moving forward, start with a close look at how you’re planning to get things done. At smaller nonprofits, you might be juggling multiple roles within the organization or find yourself in a silo where you become disconnected from other staff and organizational priorities. And it’s really easy to end up with a workload that is wildly unpredictable. We’ve put together tips and tricks based on our work with nonprofit clients over the years.
Nonprofit Marketing Project Management: Making Your Plan a Reality
How to Work with the Fundraising Team to Meet Your Marketing Goals
Managing Feedback from Your Nonprofit Stakeholders
How Nonprofit Marketers Deal with Last-Minute Panic
Nonprofit Time Management: 4 Ways to Streamline Your Marketing
7 Ways to Empower Nonprofit Marketing Staff
Fundamental Processes
Whether you’re new to nonprofit marketing or looking to take your communications to the next level, it’s tricky to come up with a process for getting everything done. To help make sure that you’re not skipping important steps or forgetting about best practices, here’s our advice for key marketing processes.
How to Get Returning Visitors to Your Nonprofit’s Website
How to Promote a Nonprofit Event [Timeline & Checklist]
How to Create a Nonprofit Editorial Calendar
10 Nonprofit Marketing Strategy Mistakes to Avoid
Must-Have Marketing Tools
Choosing the right tools can make all the difference as you look for ways to plan projects and streamline processes. Build up your marketing toolkit with technology that helps you get the job done without breaking the bank. Our team often recommends tools we use and those we’ve seen work well for nonprofits of all shapes and sizes.
22 Free Marketing Tools for Nonprofits [Updated]
8 Growth Tools for Nonprofits Looking to Elevate Their Marketing
G Suite for Nonprofits: Streamline Your Processes
Awareness Accelerator Nonprofit Marketing Plan
You don’t need a huge budget or army of marketers to raise your nonprofit’s profile in the community—but you do need a plan. Download our free Awareness Accelerator Nonprofit Marketing Plan and get a premade template of proven strategies.
Working Smarter, Not Harder
When you’re short on time, repurposing marketing materials and digital content is a great way to keep your communication channels active and well-aligned. Go ahead and publish that newsletter article as a blog post. Collect stories that engage supporters on social media as well as in your annual report. See our advice for getting more out of your marketing.
Living the #NPmarketing Life
Looking for professional development opportunities? Or maybe some folks to commiserate with? There are tons of places to look online to learn new skills, stay on top of trends and best practices, and connect with fellow nonprofit marketers.
10 Leadership and Marketing Podcasts for Nonprofits
Is Your Nonprofit’s Marketing Mindset Hurting Your Success?
Burnout at Work: How to Make Resilient Nonprofit Marketers
Where to Find Free Training and Support for Nonprofit Professionals
Nonprofit Marketing Nonsense That Should Stop Immediately
15 Nonprofit Training Videos for Marketing, Fundraising & Management
Helpful Checklists & Templates
A common challenge for solo marketers at small nonprofits is that you often have to create your marketing toolkit from scratch. A blank slate has its perks, but sometimes it helps to have a little guidance to get you started or assess your work. Each of these posts come with free downloads that you can adapt to your organization.
Target Audience Personas: The Benefits of Persona Development
Get Reporter-Ready with our Press Page Checklist
Need Help Wrangling Your Website?
Our websites are designed with the features and support that growing nonprofits need to power your mission and marketing. Choose a website plan starting at just $99/month.