This structure works well for:
- Organizations that offer some programming but also work in policy or advocacy, such as educational, environmental or medical nonprofits
When using this structure, be sure to:
- Avoid Jargon in Program and Policy Areas – With this structure, it’s easy for jargon to creep into both your program and policy areas. Whenever possible, avoid the urge to slip in this jargon. Keeping the language clear will help engage visitors less familiar with your cause.
- Showcase “Policy Wins” Prominently – If you’ve successfully been able to score policy victories, showcase them on the “Policy Wins” page. You can also link to this page from your “Impact” page. Showcasing the positive change you’ve helped bring about is a great way to motivate visitors to get involved.
- Get as Specific as Possible with Policy Work – Policy can seem very abstract, especially to someone less familiar with your cause or this type of work in general. Whenever you can, get specific about why policy change is needed in your field, what you do to influence this change and what the end result will hopefully look like.
- Clearly Highlight Next Steps on Program Pages – On each program page, make it clear what your visitors should do if they’re interested in taking the next step. This may include filling out a form, calling you or reaching out via email. Whatever the next step involves, make it clear for those interested and consider a prominent button or call to action so your visitors won’t miss it.