Your marketing shouldn’t exist in a vacuum. The whole point of investing time and money in marketing is to help your nonprofit do more good in the community you serve.
A Process Driven by Results
With that in mind, we stand firmly behind inbound marketing for nonprofits. Our strategies work to attract interested visitors to your website, open communications and deepen relationships to move them toward completing meaningful goals.
Get to know your organization’s goals, successes & concerns
Work with you to create & execute a strategy to reach your goals
Regularly revisit strategy based on data & shifting priorities
Of course, every organization and partnership has its intricacies, but we follow a standard process for marketing projects that we’ve seen work well for nonprofits, time after time.
Ongoing Marketing for Nonprofits
We’ll work to grow traffic to your website, engage those visitors to get involved and then deepen those relationships to drive supporters toward key goals.
Your site can’t do you much good if no one knows it exists. That’s why we start by developing a plan to drive as many of the “right people” to your site as we possibly can. We’ll work with you to bring more people interested in the type of work that you do onto your website.
This plan might include things like:
- Search engine optimization to drive more interested visitors to your site that haven’t heard of you before
- Ghostwriting optimized content for your blog or website to answer visitor questions and drive them to engage
- Setting up and managing your Google Ad Grants account to use up to $10,000 per month in free paid search ads from Google
- Identifying social media influencers in your space that may be interested in your work and developing a plan for the best way to connect
Driving Visitors to Get Involved
Simultaneously, we want to engage these visitors and drive them to take meaningful actions once they’re on your site. Traffic numbers don’t matter if those visitors never get involved.
Oftentimes, this includes:
- Designing and implementing calls to action promoting key website actions
- Creating a measurement plan for effectively tracking what’s working and what could be improved
- Developing a plan to drive more visitors to sign up for your newsletter or reach out on social media
- Creating social media graphics to promote major initiatives
Deepening Relationships to Meet Your Goals
Effective marketing is all about building relationships with visitors and increasing their involvement with your nonprofit. Once we’ve piqued a visitor’s interest, we’ll transform these casual visitors into active supporters.
This step includes relationship-building tactics, like:
- Installing advanced analytics tools to answer questions about visitor behavior
- Drafting emails to send to your subscribers about upcoming opportunities to engage
- Creating downloadable resources to move your advocacy efforts forward
- Updating your donation process to increase the likelihood a donor will make a gift
- Running content experiments to see what resonates with your audience
So How Much Does It Cost?
Our ongoing marketing engagements start at 20 hours/month and $115/hour ($2,300/month) and scale up based on the role you’d like us to play in your nonprofit’s marketing efforts. As engagements grow, the hourly rate drops.
Frequently Asked Questions
Have questions? Get answers to some of the more common ones we hear from other nonprofit marketers.
Our strongest partnerships are with organizations who value marketing as a way to move their mission forward, but who don’t have time or expertise to execute a cohesive marketing plan on their own. Our process also includes regular calls with a dedicated project manager, so it’s helpful to have one point person on your team with the authority to make decisions that can move initiatives forward on schedule.
The answer here really depends on your specific organization and the competitiveness of your sector. Generally, we’ll target some quick wins while we lay the foundation for tactics that may take a longer time to show results. To allow enough time to generate results, we ask for a six-month commitment for all new engagements.
This is a partnership, and we’ll need input from you and your team on an ongoing basis to keep the project moving forward. Your dedicated project manager will need to talk with the point person on your team every week or two. This way, we can discuss your goals and gather feedback to keep the train rolling forward. We’ll also meet up for lengthier strategy conversations around twice a year.
Unfortunately not. We need at least 20 hours per month to deliver results. And we don’t want to sell a nonprofit on something that we don’t feel confident will get them where they need to go.