Your website can’t deliver meaningful results for your nonprofit if people don’t know it exists. Driving more of the “right people” to your site is the first step of the process in converting them from strangers to supporters.
What Do We Mean by the “Right People”?
Driving up the number of visitors to your website doesn’t really matter if these people aren’t interested in your cause or the type of info you have to share. Instead of trying to drive anyone we possibly can, we focus on driving people that are more likely to be interested in your mission.
So How Can We Drive the “Right People”?
While the details vary somewhat by organization, the general idea is that we work with you to create stellar content that will appeal to people interested in your cause. This could mean answering their questions or providing them with resources that make their life easier in some way.
Once we’ve developed this content, we make it as easy as possible for visitors to find it. This usually includes:
- Conducting search engine optimization research and adjusting the website accordingly to increase the volume of targeted traffic you get from search
- Setting up and managing Google Ad Grants for you to use up to $10,000 of free Google advertising every month
- Ghostwriting content for your website and blog aimed at driving more traffic from your target audiences
- Recommending a social media or email marketing strategy to help maximize your efforts on these channels
- Setting up and potentially running your email newsletter to maximize subscriber engagement
- Analyzing website data and recommending actions for further improvement
We’ll work with you to customize the exact details of how we spend our time on a monthly basis. But the whole point is to drive more interested visitors to your site.
How Do We Know if it’s Working?
We rely heavily on data throughout our Traffic Growth Engagements. Doing so allows us to clearly see what’s working well and what can be improved. We’ll discuss the data we’re seeing with you and use it to inform our recommendations moving forward.
When it comes to getting the most out of marketing, we prefer to rely on data instead of hunches to guide our decision-making.
What if You Get Enough Traffic?
First off, there’s always room for improvement. Even an organization with a steady stream of traffic can refine their approach and further target more of the “right people.”
But once we’re all happy with the traffic coming to your site, the next step is to turn these casual visitors into active supporters. This is where our Conversion Growth Engagement comes into play.
Over time, your online marketing should be helping you develop relationships with your audience and driving them to become further engaged with your organization.
So How Much Does It Cost?
Our standalone Traffic Growth Engagements start at $2,000 per month and we ask for a six month commitment since this approach to marketing a nonprofit takes a bit of time to produce results. If we also partner with you to build a new website, we’re able to offer a discount depending on the details of your project.
Interested in Hearing More?
If you’re interested in hearing more about a Traffic Growth Engagement or discussing what it could look like for your nonprofit, we’d love to talk to you.