Your website is mostly made up of pages, so you need to know how to create new ones! Visitors rely on your pages to learn more about your organization and all the good you’re doing. In this article, we’ll show you how to create new pages that are well thought out and customized to fit your needs.

If you’d like additional tips on building out great content, head on over to our Essential Web Page Content for Nonprofits guide.

Helpful Terminology

  • The featured image is the main photo associated with the post or page. It displays as the header image at the top of a page.
  • The sidebar is an area of a page that is for displaying information that is not part of the main content. The sidebar is usually a vertical column on the right side of the page.
  • A page template is used to control the layout of the content and functionality on the page. For example, a page template may or may not include a sidebar area.
  • A meta description is a brief summary of a webpage’s content which may be displayed in search results so users know what the page is about.

Where Do I Add a New Page?

There are various ways to create a new page for your website, all of which require you to be logged into your site. The following is the easiest way to add a new page once you’ve logged in:

  • When you log in, you’ll be looking at your site’s Dashboard. On the left-hand side, hover over the “Pages” item and click “Add New”.
A screenshot of the Dashboard in the back end of a website highlighting Add New item under the Pages section in the admin menu

Customizing a New Page

Once you’ve created a new page, you’ll want to build it out by adding content and adjusting any page settings as needed.

Adding content

  • Make sure your page has a title, which will also be used as its URL.
    • In some cases, you may want to remove words like “a”, “the” or “and” from the URL. To update a page’s URL, find the “Summary” panel on the right-hand side of the editor and adjust the “URL” field.
A screenshot of the WordPress admin, highlighting the URL field
  • Write your page content using the block editor. There are two common options:
    • The Page Writer will automatically appear on new pages you create. Answer a few quick questions and get a first draft of your page generated by AI.
    • Copy and paste content from an outside source, like a Microsoft Word document or Google Doc. Use the “Paste as Plain Text” option to prevent formatting issues.
A screenshot of the default options that appear when doing a right click on an empty paragraph block

Adjusting page settings 

  • Each new page uses the default template for your theme. You can choose between a template where the content spans the full width of the page or one that shows the sidebar navigation and widgets. Find the “Template” dropdown in the “Summary” panel on the right-hand side of the editor and select your preferred layout.
A screenshot of the "Summary" section, highlighting the "Template" field
  • If you want the page to have a header image, find the “Featured image” panel on the right-hand side of the editor. Click the gray box that says “Set featured image” to upload an image or select one from your media library.
A screenshot of the "featured image" section in the right sidebar
  • You’ll probably want to add your new page to your website navigation. To make it a subpage of a published page, find the “Page Attributes” panel on the right-hand side of the editor. Select a Parent Page from the drop-down list.
A screenshot of the "page attributes" section in the right sidebar
  • Finally, add a meta description to summarize the page content. Go to the Yoast SEO section below your content and edit the “Meta Description” field.

Publishing a Page

Once you’ve added your content, adjusted your settings and added a meta description, click the blue “Publish” button located in the top right corner of the screen. The page will not be live or publicly accessible until it is published.

You can also preview what your page will look like before publishing it by clicking the “Preview” icon to the left of the “Publish” button.

A screenshot of the WordPress admin, highlighting the "view page" and "publish" buttons at the top.

Still Have Questions?

The quickest way to get support is to reach out to us within your website’s admin dashboard. Log into your website and then fill out the Request Help form. You’ll hear back from us within one business day.