You’ve likely heard plenty of times how beneficial a blog can be. But you’ve also probably experienced, or at least caught wind of how significant an undertaking starting a blog can be.
It’s no lie that launching and maintaining a blog can take a lot of time and energy. But it can also boost the effectiveness of your website in a wide variety of ways.
Here are some of the most significant benefits your nonprofit can gain from including a blog on your website.
Establish Your Authority
It’s important you establish your organization as an authority in your field. Doing so will build credibility, helping you to develop trust with website visitors.
A blog is a great way to establish your authority. You can write articles on all facets of your organization’s interests, showing you have a wide breadth of knowledge when it comes to the work you do.
Connect with Potential Supporters
Forming connections with potential supporters increases the likelihood they’ll ultimately decide to support your nonprofit. But every visitor is different, which makes connecting with them a pretty daunting task.
A blog is wonderful because it allows you to take a variety of approaches when it comes to connecting. Here are a few potential types of content that may appeal to different visitors on your nonprofit’s website:
- Informational articles aimed at those interested in your cause
- Emotional stories about the impact you’re having in the world
- Data showcasing your nonprofit’s effectiveness
- First person accounts from donors and volunteers on why they support you
- Analysis of the problem your organization is tackling
- Photos or videos paired with text detailing any relevant backstory
- Recaps of past events
- Links to helpful resources
These are just a few of the ways you can potentially leverage your blog to appeal to a wide variety of website visitors.
Maintain Relationships with Past Supporters
Many nonprofits make it a priority to maintain relationships with past supporters. A blog is a perfect place to facilitate this effort.
Ask past supporters to write guest posts outlining why they support your organization. If done well, such posts can be a great way to engage your supporters. Not only will the folks you ask feel appreciated by the opportunity, but it’s also likely they’ll share their post with others, helping to raise awareness of your nonprofit.
Doing so also sends a message to your supporters that you value their voice as a member of your community. Showing you care about what your supporters have to say can go a long way.
Build Trust by Sharing Your Impact
We talk about the importance of effectively sharing your nonprofit’s impact often. But that’s because it’s just that important. Sharing your impact helps build trust among website visitors. It shows your organization is a solution to the problem you’re addressing. It makes your work seem important and valuable, increasing the likelihood visitors will lend their support.
A blog is an excellent way to show your impact. Share videos. Share photos. Share stories from the community. Share the benefits of a specific program or event.
Even if your organization does work on the other side of the world, you can show visitors the impact you’re having. Sharing this type of information helps make your impact more concrete for visitors. And when a visitor can easily picture how their involvement will benefit the world, they’re far more likely to help out in some way.
Distribute Information to Your Community
Some nonprofits use their websites as a vehicle to share information with the community. A blog can be a great way to do just that.
Write articles aimed squarely at the community you serve. This will look different based on your nonprofit’s mission. For a nonprofit aimed at boosting childhood literacy, maybe it’s a post on educational resources. For an organization working to raise money for medical research, it could be a review of a clinical trial or new drug. For a nonprofit dedicated to combating obesity, perhaps it’s a healthy recipe for an upcoming holiday.
A blog can become a valuable resource when it comes to disseminating information to the community you serve.
Drive More Traffic from Search Engines
A blog can have tremendous benefits when it comes to search engine optimization. While the technical details behind this benefit could easily fill a post all its own, it’s important to recognize a blog can help your nonprofit drive more traffic to your site from search engines.
The main reason is because a blog allows you to write very specific posts that likely wouldn’t warrant their own pages on your website. By writing about a wide variety of topics related to your mission, you are creating a wealth of content for search engines to find and show in search results. This increases the likelihood that a web surfer will find your website.
Blogs also allow you to produce fresh content, which visitors and search engines love. It helps keep your website from becoming stale.
Create Content for Sharing on Social Media
Blog content is also highly shareable. By producing posts your audience will find useful, you increase the likelihood visitors will share your content via social media.
And more social sharing means more traffic to your website, which will raise awareness and help to ultimately bring new supporters into your community.
Provide Visitors an Opportunity to Engage by Commenting
Website engagement is a good thing. When a visitor takes an action to engage on your website (such as signing up for a newsletter, submitting a contact form or sharing via social media) it means they’re interested in what you’re doing.
Commenting on your blog is an additional way a website visitor can engage with your organization. Comments can also spark interesting conversations about the topics you cover.
As a quick note, make sure you respond to commenters on your blog. You never know when a commenter that has a good experience will become an impassioned supporter of your cause.
Give People a Reason to Check Your Website
Chances are you’d like visitors to come back to your website periodically. A repeat visit demonstrates a certain level of interest in your nonprofit and keeps your organization top of mind.
A blog is a great way to drive visitors back to your nonprofit’s website. New, interesting content will give visitors a reason to come back to your site time and time again.
Does your nonprofit have a blog? Do you have any benefits to add to this list? I’d love to hear your thoughts in the comments below.