How to Get Donations From 4 Types of Donate Buttons

how to get donations

Donate now. Give today. Make a gift. No matter how you phrase it, fundraising means making clear and compelling asks. But your website isn’t the only place where you can ask your supporters to give. We’ll show you how to get donations and raise money online using donate buttons in four additional places, from YouTube to the new Google option.

Offsite Fundraising Considerations

Who doesn’t love a quick fundraising win? Expanding the number of ways you collect donations comes with a lot of perks, especially when you can set it and forget it.

Enabling donate buttons on places other than your website can be a great way to capture people in places where they already engage or feel an emotional reaction to your content. For example, wouldn’t it be nice if someone watched a video on social media and clicked to donate in the moment? They wouldn’t have to leave the page to make a gift, which could cause you to lose people along the way.

That said, there are some downsides to setting up “donate now” buttons on websites that aren’t under your control:

  • The donation experience might not match your brand or style.
  • Donations could be processed using a system that’s different than what you use normally.
  • Funds might not be distributed as quickly or as regularly as you’d like.
  • Fundraisers might not receive the donor data needed for effective follow-up.

Are any of these deal breakers for your organization? When you’re brainstorming how to get donations from more people, be sure to weigh the pros and cons of where they give. You should be especially cautious if the donation experience on your organization’s own website still needs improving – or doesn’t exist at all.

(If you’re just getting started with online donations, we’ve previously written about the benefits of offering donations on your site and why we recommend payment processing using Stripe.)

Check out our nonprofit website platform’s donation system.

Building relationships with donors is an important aspect of fundraising for the long term, and it can get extra tricky when you start collecting online donations elsewhere. Make sure the donation process on your website is the highest priority since it’s where you have the most control over the donation experience from start to finish.

Types of Donate Buttons

If you’re looking to boost the number of donors giving to your nonprofit, there are four places where you can set up donation buttons in addition to your website. We’ll break down each option by who you might reach, how to get it, processing, payout, the donor data you receive, and what it looks like in the real world.

Facebook Donate Button

The Facebook donate button is more than just a passive call-to-action on your nonprofit’s page. Did you know that you can add a donate button to your Facebook posts and live videos?

  • Who You Can Reach: The button will be most accessible for people that follow your page or see your content thanks to sharing or paid promotion. Content that demonstrates your impact or is tied to a fundraising campaign is well-matched to this functionality. As a nice extra, Facebook will also follow-up with people that start the donation process via the button but don’t complete the transaction by putting a reminder in their News Feed.
  • How to Get Donations:  Sign up for fundraising tools from Facebook and follow instructions to add the donate button to your page, posts, videos and ads.
  • Processing & Fees: Facebook doesn’t charge processing fees for donations to nonprofits. If you set up your donation button to link to your website, any fees that you normally incur still apply.
  • Payout: You must collect $100 before being eligible to receive payouts, which take about 2 weeks to process. Be sure to check out the donations FAQs.
  • Donor Data: Facebook provides a daily transaction report with basic donor information (name and amount, plus an email if the donor shared it) as well as a payout report when funds are transferred to you. No mailing address is provided, and Facebook is the one sending donors a receipt. Learn more about the donation reports and how to get them.
  • What It Looks Like: Here is an example from Eagle Mount Bozeman showing of how the donate button works when your accept payments on Facebook rather than sending people to your website. When a donation wasn’t completed using this window, the reminder shown below popped up in my personal feed a week later.
how to get donations facebook eagle mount

This is the form that pops up when you click the Donate button.

how to get donations facebook reminder

This reminder appeared a week after not completing a donation through the Facebook Donate button.

*New* Google Donate Button

If you’ve been wondering how to quickly get donations from search traffic, Google recently rolled out their donate button option for nonprofits.

  • Who You Can Reach: The Google donate button will potentially show up in search results related to the name of your organization. Anyone looking for your nonprofit using Google could see it, and they don’t need a Google account to make a gift.
  • How to Get Donations: You must first be a member of Google for Nonprofits with a 501(c)(3) status in the United States. Sign up for fundraising using your administrator account and wait up to 7 days for the button to appear.
  • Processing & Fees: Donations are collected and distributed through the Network for Good donor advised fund. You will need to be listed in the Guidestar database to receive your donations, and your Guidestar account must be set to opt-in to donations. (Both of these things should happen automatically when your nonprofit registers with the IRS.) For donors in the US, their entire contribution goes to the nonprofit. Read more information for donors.
  • Payout: You must collect at least $10 to get a payout, which happens on a monthly basis. Be prepared to wait up to 2 months to get the funds.
  • Donor Data: You will not receive any contact information for donors, although this may change in the future. Donors receive an automated receipt from Network for Good.
  • What It Looks Like: Here is an example of how the button appears for Goodwill and what happens when someone clicks through the Google donation process.
how to get donations google

This view shows the Donate button in Google search results.

how to get donations google popup

When you click the Donate button, you first choose the amount.

how to get donations google form

Donors not using a Google account can fill out their payment information as a guest.

YouTube Donation Card

Does your nonprofit have a compelling video that might convince someone to give? Raise money on YouTube using donation cards, which is like adding a donate button on top of the videos that you upload and manage in your channel.

  • Who You Can Reach: Anyone viewing your videos can use the YouTube donation option, from people finding you for the first time or your loyal supporters and subscribers. Videos with strong calls-to-action will likely have better results using this feature.
  • How to Get Donations: You must have a Google for Nonprofits account and a YouTube channel before getting started. From there, enroll in the YouTube for Nonprofits Program and then start adding donation cards to videos of your choosing. As an added bonus, use the YouTube Analytics Cards report to see how the cards perform over time.
  • Processing & Fees: Google doesn’t charge fees and also covers the processing fees for Network for Good, which collects and distributes donations. Just like the Google donate button, your nonprofit will need to be listed by Guidestar and your Guidestar account must be set to opt-in to donations.
  • Payout: You must collect at least $10 to get a payout, which happens on a monthly basis. Be prepared to wait up to 2 months to get the funds.
  • Donor Data: You will not receive any contact information for donors, although this may change in the future. Donors receive an automated receipt from Network for Good.
  • What It Looks Like: In this example from Big Brothers Big Sisters, you can see how the card appears on the video and what happens when someone clicks on it.
how to get donations youtube

The donation card appears on the right-hand side of the video.

how to get donations youtube form

When you click the card, you see a new window appear to select a donation amount.

Guidestar Donate Button

If you haven’t paid much attention to your nonprofit’s profile on the Guidestar website, the ability to add a donate button might be a good reason to give it a makeover. For organizations that use the Guidestar seal on their website to link back to their profile, adding this donate button could continue to motivate your traffic to give even once they leave your site for Guidestar.

  • Who You Can Reach: Unlike the other options in this list, the Guidestar donate button is more targeted to a savvy potential donor who is doing their due diligence about your organization. Someone researching your nonprofit may land on your Guidestar profile to learn more about your financials and credibility, which is a good opportunity to get them to give if you have a compelling case.
  • How to Get Donations: As with the Google and YouTube donate buttons, you’ll need to have a Guidestar profile. To get the button, log in to Guidestar, opt-in to third party payments, and update your profile options to give Guidestar permission to add it.
  • Processing & Fees: It’s free to have the button, but donations are processed and dispersed by Kimbia, which receives 3.99% of each transaction along with a $0.99 fee per donation.
  • Payout: Kimbia sends out checks monthly for donations made in the previous month.
  • Donor Data: You can export a donor report from your nonprofit profile in Guidestar, which includes the donor name, address, date, amount and email address. Donors can choose to be anonymous.
  • What It Looks Like: Here’s an example from the Make-a-Wish Guidestar profile, including what the form looks like when someone clicks the button.
how to get donations guidestar

The Donate Now button appears in the top right-hand part of the page.

how to get donations guidestar form

Donors will be taken to this form to make gift.

Which Buttons Are Right For You?

In terms of getting set up, each of these options has a similar process and most rely on Network for Good. It may be tempting to use them all, but you’ll likely only see results from the websites where you put in effort with your content and engagement strategy.

As with any fundraising tactic, don’t forget to take the long view, weighing the benefits of quick win donations versus the ability to retain donors in the future. As of now, the Google and YouTube donate buttons make it nearly impossible to reach donors unless they are the ones to tell you about a gift. Until that changes, these options are geared more toward one-time donors that don’t have a lot of expectations when it comes to follow-up.

You’re not alone in looking for ways to fundraise online that don’t take a lot of effort or don’t cost more money than they’re worth. Luckily, offsite donate button options are making it increasingly easy and affordable to ask for gifts in the moment – and in the places where your potential supporters are already going, even if it’s not on your website.

What’s been your experience using any of these donation button options? Are there any others that you recommend? Let’s share in the comments.