Your Nonprofit’s Blog Needs to be Within Your Website

Nonprofit Blog Within Website

A blog is a big deal these days.

Many organizations have jumped on the blogging bandwagon.  And rightfully so.  There are numerous ways a blog can help your nonprofit’s website, including:

  • Driving targeted traffic
  • Demonstrating your expertise
  • Building trust with potential supporters
  • Sharing your nonprofit’s impact
  • Promoting social sharing

But the point of this post isn’t to convince you to start a blog.  It’s to tell you, if you are starting a blog for your nonprofit, you need to incorporate it directly into your website.

The Unincorporated Approach

When you start blogging, it may be appealing to jump right in with a free tool.  I’ve seen a lot of organizations turn to free tools like WordPress.com or Blogger to quickly get their blog up and running.

Now don’t get me wrong, these tools are good at what they do.  You can easily and quickly get your blog rolling.  But there’s one key point to keep in mind if you go this route:

If your blog is not within your website, you’re severely limiting the benefit it will have.

That’s because all of these free blogging services will allow you to create a blog with a URL along the lines of mynonprofit.blogspot.com.  So even if you link to the blog from your own website, the blog itself exists as a part of the blogspot.com domain.

Any links you gather, any social shares you accrue, any traffic you drive will all be to the blogspot.com domain, not your own.  Normally building links and social shares would have benefits to your search engine optimization, allowing you to rank better for various keyword phrases.  Not in this case.  Your efforts help to make blogspot.com more attractive to search engines, not your nonprofit’s website.

The Incorporated Approach

Instead, incorporate your blog directly into your nonprofit’s website.  An incorporated blog will have a URL along the lines of mynonprofit.org/blog.

While, depending on your website setup, this approach may require a bit of coding knowledge, it’s worth it.  By integrating your blog directly into your website, you’ll benefit from all those links you build and social shares you receive.

It’s also better for your website visitors.  By keeping them within your website, you can provide them with a more seamless experience.  Since you aren’t kicking them to a third-party website, your design and navigation will remain consistent, making it easier for them to get from page to page.

Blogs also have the potential to be a huge driver of traffic.  By integrating your blog directly into your nonprofit’s website, you can help all of these visitors that land in your blog easily access info about your organization.

Using your blog strategically can help turn passive website visitors into active supporters of your organization.  Blogging takes a lot of time.  But by integrating your blog into your website, that time you pour in will reap rewards for your organization.

Have you gone through the process of starting a blog?  I’d love to hear your experience in the comments below.

Related Reads

9 Ways a Blog Can Help Your Nonprofit Website

31 Nonprofit Blog Post Ideas

7 Questions to Ask When Starting a Nonprofit Blog

Should Your Nonprofit Start a Blog? – Benefits and Drawbacks

How and Why To Avoid The “Uncategorized” Blog Post

Photo courtesy of Joel Montes de Oca, Flickr

David Hartstein spends most of his time helping nonprofits tell compelling stories that engage their community and drive action. He used to teach elementary school and often walks around barefoot. You can catch up with David on Twitter at @davharts.

4 Comments on “Your Nonprofit’s Blog Needs to be Within Your Website

  1. 1 Stacey May 24, 2014

    Hi, I have a self-hosted website at http://www.speakingofsuicide.com using a WordPress.org theme. Technically it already is a blog, but I use a magazine theme so it looks more like a website than a blog. I would like to have a blog within the website/blog. Do you know if this is possible? At present, the way I create new articles for my website is by creating a new “post” (that is, a blog post) so I don’t know if or how WordPress can accommodate a blog within a website, since any new post would automatically go to the front page. I did read that I could create a static front page, but then I think that would destroy my “magazine” approach. Thanks for any advice you can provide!

    1. 2 David Hartstein May 27, 2014

      Hi Stacy. Can you tell me a bit more about what you’re looking to do? As you mentioned, it looks like you already have a blog incorporated into your site (which includes the homepage and many of the main navigation items). The recommendations in this post are more aimed at a website where the blog is only a component of the site.

      Are you thinking of reconfiguring your entire site? With a bit more info hopefully I’ll be able to provide better insight.

    2. 3 Stacey May 29, 2014

      Thanks for your info, David. With the information you gave me, I did some more digging and found out that, alas, with a WordPress blog, I can’t have a blog within a blog. Some people do manage this by using categories in such a way that it gives the appearance of two blogs in one site. But my theme is not set up that way, nor would I want it to work that way.

      So, thanks for your info! I enjoy reading your insights.

    3. 4 David Hartstein May 30, 2014

      Thanks for following up Stacey! Glad to hear you got it all sorted out. Definitely reach out again if we can be helpful.

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