508 results for "blog"
Perhaps you’ve heard the news. In December, WordPress launched their 5.0 version, and it includes a pretty big change. *Hint* you’re going to have to learn a new way to format your content. But hopefully, you’ll find the process much more intuitive after the WordPress 5.0 update.
Nonprofits turn to awareness campaigns to increase their visibility and ride the wave of relevancy, often as part of designated awareness weeks and months. While there’s some good advice out there for putting together a campaign that drives people to act, the traditional marketing funnel is failing us when it comes to building relationships that…
When it comes to making the switch to WordPress 5.0, Wired Impact has our clients covered. In addition to the regular maintenance we do for sites on our nonprofit website platform, there are big changes coming to the editor you use to add and format content on your posts and pages.
Even if you don’t need your nonprofit’s website to sit on the Iron Throne and rule the seven kingdoms, it needs to be protected from known and unknown forces that can threaten its survival. Website management is a never-ending battle. What better place to turn for advice than Game of Thrones?
Having a strategy for anything is great. It helps us achieve more of our goals and prioritize projects that matter most. But for marketing, a strategy can be the difference between success and utter frustration. A good marketing strategy needs certain checks and balances that connect it to your overall organizational goals.
As your marketing program matures, you’ll find that you use social media channels differently based on your strategy and target audiences. This is especially true for nonprofits developing advocacy campaigns. Using Twitter for advocacy presents a lot of opportunities as long as you have a plan in place to make the most of the channel…
What would happen if household tidying expert Marie Kondo took a look at your nonprofit’s email newsletters? If you’ve been struggling to keep organized, maintain your email list or stay on a schedule, it’s time to build (or rebuild) your email newsletter strategy.
Marketing, party of one? At small nonprofits, it’s not uncommon for there to be one staff member who wrangles all of the marketing and communications. And while you get a lot done, it can feel a little isolating when you don’t have other like-minded folks to talk strategy and share the load.
Is your nonprofit website ready for a party? How about an upcoming fundraiser, community gathering or a free workshop? If your organization sends people away from your website to complete online event registration, you could be making your process more difficult (and expensive) than it has to be.
When I’m working with a client to launch a new website, one of the more difficult copywriting tasks tends to be coming up with a full page of content for a new program or service. You can definitely do better than a single line saying, “Coming Soon!” In this post, I’ll break down how to…