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There’s no shortage of nonprofit storytelling examples in the world. And for good reason. Those who know how to collect, write and share good stories have seen the boost that a healthy dose of empathy can bring to their fundraising and marketing efforts.
Your organization’s Get Involved page is key for just that reason — it’s ability to bring website visitors into your community and get them involved in work that moves your mission forward. And when that page isn’t doing its job, visitors to your website are leaving without taking that meaningful next step.
We’ve written before about how to format your email newsletter, get it opened and build a strategy, but all the trappings and trimmings of a great nonprofit newsletter won’t mean a thing if you don’t have valuable content to offer your audience.
Have you considered promoting your peer-to-peer fundraising efforts as part of your year-end giving campaign? It might just turn out to be your secret weapon for a successful campaign this year.
Has your nonprofit’s website traffic flatlined? Working to continuously grow website traffic is an important piece of building awareness for your organization and its mission. Website traffic gets you in the door to convince new supporters, to help those you serve to find their way to your programs, and to educate community members about the…
Not every website needs to be a big investment in flashy design and functionality. But there comes a point when boring website design or a frustrating user experience will push visitors to leave without doing what you hoped.
It’s no secret that stories and quotes are powerful tools for nonprofit marketers to keep on hand. But learning how to use testimonials on your website effectively is a skill that can get overlooked as website content comes together.
Who thought we would be here again? After another difficult year of the pandemic, we’re heading into year-end giving in 2021 with strangely familiar feelings of uncertainty. While you may (or perhaps may not) have handled it strategically last year, there are likely adjustments and tweaks that you can make to your approach for another…
You want to get visitors to important pages on your website, but not at the expense of a messy, cramped or confusing navigation. While you’ll need to lead people to specific pages in some way, there are plenty of opportunities to drive traffic to important pages (that actually work to get more eyes on your…
It’s 2021, so I’ll go ahead and assume that you’ve heard all about email newsletters and how important they are to a nonprofit. But if you still need a little convincing, research from the Direct Marketing Association shows a 40x return on investment spent on email marketing, and the M+R Benchmarks report shows that nonprofits…