508 results for "blog"
You know you need a new website, and you’re ready to start the planning process. Great, that’s an excellent start! And what comes next in the process… is determining what you need that website to be able to do. What nonprofit website features does your organization need to have and what would be nice for…
Using Gmail or a personal email account to send a few work emails is fine. Using it to send a message to your organization’s entire email list is not. If this has been your approach to your email marketing to date, this post is for you. You need an email service provider for nonprofits.
Striking the right website tone of voice seems like an easy task, but there’s a little more to it than simply relaying all of the necessary details on each page of your website. When you dig into the tone of a web page, you ensure that you’re saying the right things, the right way, to…
A website is an invaluable tool for a nonprofit centered on arts and culture. Arts organizations are highly visual by nature, whether we’re talking about museums, children’s art education, performance organizations or art preservation. So it stands to reason that arts and culture websites should be visually appealing to best demonstrate their relevance in the…
What are you looking forward to next year? Even if some areas of your nonprofit’s work still seem uncertain, there are exciting things on the horizon to give your awareness-building and fundraising efforts a boost. But not to worry: our favorite digital marketing trends of 2022 aren’t all that fancy or expensive.
Without a doubt, 2021 posed new and old challenges for organizations across the sector. A general uneasiness about health and finances combined with Zoom fatigue and burnout were obstacles no matter your role. At the same time, innovation and resourcefulness drove nonprofits to experiment with (or finally commit to) new processes, technologies and funding sources.
Rare Disease Day occurs each year on the last day of February. It’s a great day for rare disease organizations to rally around, fundraise and spread awareness for the people that they champion and the cause that they represent.
The scenario is all too common — you spend hours crafting a marketing strategy for your organization that includes all of your big campaigns, marketing channels and a new initiative or two to experiment with. Only to have all of your carefully strategized marketing priorities thrown out the window for “urgent request” after “urgent request.”
Making decisions about technology for nonprofits has always been a bit of a minefield. Competing priorities, tight budgets and concerns about the effective implementation of new tools can put an unwelcome wrench in your plans to expand your marketing toolbox.
If you’re starting a web project, you’ve probably got a lot on your mind. How will we build our new site? What colors do we want to use? Where are we going to find images? What on earth is a CTA? How are people going to find our site? Are we going to end up…