508 results for "blog"
It’s 2021, so I’ll go ahead and assume that you’ve heard all about email newsletters and how important they are to a nonprofit. But if you still need a little convincing, research from the Direct Marketing Association shows a 40x return on investment spent on email marketing, and the M+R Benchmarks report shows that nonprofits…
Marketing a nonprofit can be an intimidating operation to jump into when you’re first getting started. But marketing channels for new nonprofits don’t have to be complicated, and they don’t have to be all-consuming for those of you who have a few other hats to wear.
If you’ve ever been tasked with “generating buzz,” “creating momentum,” “getting people excited,” or “putting us on the map,” you know that it’s really difficult to both define what that means and tell if you’ve been successful. The thing about measuring awareness is that it can be done in a hundred different ways depending on…
Website formatting is the undercover hero of nonprofit websites. While it can be a bit of a hurdle to get in the swing of things initially, how you format your website content makes a huge difference for your users. It can literally be the difference between a visitor falling in love with your cause or…
It’s no secret that nonprofit marketers wear a few too many hats — hats that you probably don’t get to take off to focus all of your attention on a new website. And yet, you jump into a website project when your site starts getting in the way of your nonprofit’s success in other areas,…
While COVID-19 continues to disrupt life around the world, areas across North America are opening up and facing new challenges. From finding and managing employees to shifting programs and searching for new revenue streams, the pandemic impact on nonprofits is far-reaching and continually evolving.
In my experience, working with website forms is one of a nonprofit marketer’s least favorite tasks. (Or at least in the top 5…) Form builders can be confusing, and things rarely seem to work perfectly the first time around. But all the more reason for testing!
What is social proof? How can you use it to attract new supporters? Or get lurkers in your audience to step it up? Social proof is essentially peer pressure for marketers, and using it within nonprofit marketing tactics can have powerful effects.
If a handful of easy fundraising updates could give online donations a boost, you’d make them, right? Sometimes all it takes is a few quick changes to give your organization’s online donations a leg up.
Even if your organization doesn’t have a distinct summer season—like those serving youth or offering outdoor programs—that doesn’t necessarily mean that your communications plan for summer months should go unchanged. In many ways, it’s the perfect time to try to grab some attention, especially with well-crafted social media marketing campaigns.