We recently wrote about the role of a website in creating a sense of nonprofit credibility with your donors and a wider audience. But there’s another part to the credibility equation that’s all about establishing trust with a less human crowd: search engines. If you want to strengthen your organization’s reputation and attract new supporters…
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Congratulations! You’ve reached the end of the Beginner’s Guide to Nonprofit Website Content. You’re well on your way to making a website that stands out from the crowd. We wrote this guide because we believe that creating great content for your website is one of the best ways to: communicate your mission in words and visuals,…
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People read differently online than with print—they scan. But you want more than that. While you should format your content to be scannable, you also want to entice people to start reading. And to do that, your content needs to be informative, engaging and organized intuitively. As busy as they are, nonprofits often struggle with…
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Once your content has been written, edited and compiled for entry, the next step is to think about how it appears on the page. If you’ve been wondering how to make a web page look better, consistently format your text, photos and other design elements with a simple style guide. How to Create a Simple…
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Launching your first website or starting over with a new one could mean that you have a bunch of blank pages staring you in the face. Don’t worry! A little planning goes a long way when it comes to writing for your nonprofit’s website. Use this quick website content checklist to start putting your site…
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Preparing new website content is an exciting stage of the project! As you gather text, photos and other supporting materials, it gets easier to visualize how everything will look on the site. The biggest task left to do between now and your launch date is filling your site up with great information. Staying on track…
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There was a time when just having a website was enough to set your organization apart from the rest. That time has passed. In 2019, 80% of the more than 5,100 non-governmental organizations (NGOs) participating in the in the Global NGO Online Tech Report indicated they had a website. So how do you stand apart when everyone has…
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People give to people. That’s an adage many nonprofits swear by, and for good reason. The lifeblood of volunteers and the generosity of donors can depend a lot on how well a nonprofit can make connections to these important supporters. So how can you put a face behind your cause? Your Staff page is an…
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Depending on your organization, this page could be called Programs, Services, Issues, How We Help, Our Approach or something similar. Basically, it’s a top-level page that serves as an umbrella for the sub-pages that describe what you do in greater detail. Put the user first. Nonprofits oftentimes go wrong here by thinking about themselves first….
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In today’s media world, reporters are under a lot of pressure to find and publish stories on tight deadlines with limited resources. A good nonprofit Press page (a.k.a. media center or press room) helps your organization demonstrate its leadership and approachability when a reporter comes calling. It’s also a way to reinforce your credibility with…
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