There was a time when just having a website was enough to set your organization apart from the rest. That time has passed. In 2019, 80% of the more than 5,100 non-governmental organizations (NGOs) participating in the in the Global NGO Online Tech Report indicated they had a website. So how do you stand apart when everyone has…
Read More
People give to people. That’s an adage many nonprofits swear by, and for good reason. The lifeblood of volunteers and the generosity of donors can depend a lot on how well a nonprofit can make connections to these important supporters. So how can you put a face behind your cause? Your Staff page is an…
Read More
Depending on your organization, this page could be called Programs, Services, Issues, How We Help, Our Approach or something similar. Basically, it’s a top-level page that serves as an umbrella for the sub-pages that describe what you do in greater detail. Put the user first. Nonprofits oftentimes go wrong here by thinking about themselves first….
Read More
In today’s media world, reporters are under a lot of pressure to find and publish stories on tight deadlines with limited resources. A good nonprofit Press page (a.k.a. media center or press room) helps your organization demonstrate its leadership and approachability when a reporter comes calling. It’s also a way to reinforce your credibility with…
Read More
Typically found in the About Us section of a nonprofit website, a Partners page is a way to acknowledge your collaborators, sponsors and important funders. A Partners page also presents an opportunity to build credibility for your organization by featuring third party endorsements and linking to other reputable websites. Include names and logos. Let’s be…
Read More
Well-crafted mission and vision statements can inspire people to engage with your organization and deserve a well thought-out place on your website. While the mission and/or vision statement may show up in other places on the site, it’s a good idea to give the two a home of their own where visitors can learn more…
Read More
Communicating your nonprofit’s impact is crucial to winning over supporters. Although informative, your Financials and About Us pages aren’t the most compelling ways to show what your nonprofit has achieved. An Impact page is a chance to report on your accomplishments in a way that makes your mission come to life and inspires past, current…
Read More
There’s something to be said for giving people options and for keeping them all in one place. It makes life so much easier! The Get Involved page lets visitors explore their options for support, learn a bit more about your nonprofit and get comfortable with the decision to take some sort of action. From here,…
Read More
It’s common to think about how you’ll tell your story or the pictures you’ll include on the homepage. But many people don’t think about their financial data. That’s a big mistake. Donors are looking for financial information, and it’s a key part of their philanthropic decision-making process. Here’s how to get started creating a Financials…
Read More
It takes more than a user-friendly donation form to create a donor-friendly experience. Your form is incredibly important, but you need to get people to start filling out that form in the first place. Cue, the content. Your Donate page needs to establish your credibility, maintain the trust you’ve gained and reinforce the urgent need…
Read More