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While it would be nice if one web design company were the obvious choice, that might not be the case. Talking to many nonprofits over the years, we’ve learned that it can help to create a process that compares apples-to-apples as much as possible. It also helps to build internal buy-in by requesting and managing…
It’s exciting to start thinking about a new website and the possibilities that new features offer, from saving time to boosting donations. As you hunt for the best company for your nonprofit, there are a lot of website considerations to keep in mind. Beyond how things look or the price tag, make sure to look…
Do you look at other nonprofit websites and think yours pales in comparison? Once that seed of doubt is planted, you’ll inevitably arrive at an alarming thought, “Is our website hurting the way that people look at us?” No one wants to put their nonprofit credibility on the line, especially when they’re already working hard…
What is the key to keeping your monthly donors engaged and giving? Communication. And while things like annual events and the occasional letter in the mail may be pieces of the pie, the majority of the relationship between you and a monthly donor is likely established through email.
We are huge fans of donor personas. We’ve seen the effect they can have on donor communications and the fundraising boost that comes from getting to know your donors better. Many organizations find personas helpful in improving their overall donor flow, including things like making better calls to action, creating content that engages donors and…
Nonprofit marketing isn’t a seasonal job, especially in a virtual world that never sleeps. At the same time, you can’t go-go-go all year round without the culture and care in place to keep nonprofit marketing staff feeling supported and ready for action. Sooner or later, when you’re stretched too thin, you stop being able to…
Looking at donor retention stats and the costs associated with recruiting new donors, it makes sense to prioritize post-donation communications. It’s much easier and less expensive to convince a past donor who has already shown their connection to your cause and willingness to give than it is to reach someone who has never given and…
We see lots of nonprofit communications folks struggle to stay relevant on social media, especially on top of all of the other communications campaigns and day-to-day duties on their plates. It’s tough out there, but a few tweaks and standard practices in social media for nonprofits can help your profiles look more professional and encourage…
Knowing how to get returning visitors to your website is an essential part of building and sustaining awareness of your nonprofit. After all, it doesn’t do much good to capture someone’s interest for a single moment when you’re hoping that they get involved for the long run.
Your website’s homepage is arguably the most fun to put together—but also the most challenging to get right. There’s a lot of competition for valuable space, things can change frequently, and it’s hard to capture everything that you are in one go. What’s the best homepage content strategy?