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You made it! Congrats on getting all the way through our guide on Common Website Structures for Nonprofits. Hopefully you found a structure (or pieces of multiple structures) that seem like a fit for the work you’re doing as an organization. As we said from the outset, remember to do the following when customizing these structures…

This structure works well for: Nonprofits that focus solely on policy and don’t offer direct services or programming Organizations that publish research or reports in their policy area and want to be known as leaders in their field When using this structure, be sure to: Tailor “Issues” Language to Your Audience – If you’re trying to…

This structure works well for: Organizations that offer some programming but also work in policy or advocacy, such as educational, environmental or medical nonprofits When using this structure, be sure to: Avoid Jargon in Program and Policy Areas – With this structure, it’s easy for jargon to creep into both your program and policy areas. Whenever…

This structure works well for: Nonprofits that primarily focus on conducting or funding research instead of delivering services or offering programming Organizations looking to educate foundations, an industry or the public about the need for research in a particular field and get them involved in supporting it When using this structure, be sure to: Provide…

This structure works well for: Nonprofits that offer direct services to clients in the community Organizations that want visitors to reach out directly for services (or at least have a concrete next step for interested visitors, such as getting a referral from a doctor for services) When using this structure, be sure to: Make Service…

This structure works well for: Nonprofits with one major program that is their core offering (like a summer camp or food bank) Organizations that have compelling results to share on their Our Impact page (especially if they can be backed up with data and stories) When using this structure, be sure to: Avoid Using “Program…

This structure works well for: Nonprofits that organize their programs by life stage (such as “Early Childhood” and “Adolescence”) Organizations that would rather not maintain a blog (although we strongly recommend you do so) When using this structure, be sure to: Use Clear Life Stage Names – Since life stages are the organizing principle in this…

This structure works well for: Nonprofits who primarily are driven by 2 – 3 distinct program areas Nonprofits whose programs are largely set and likely won’t be introducing new programming areas in the near future Organizations looking to appeal to both supporters and program participants in need of services When using this structure, be sure…

This structure works well for: Simpler nonprofits that don’t need a lot of complexity Organizations with just a few key programs or services Nonprofits that are experimenting with what programs or services they offer (and may be adding or removing programs regularly for the foreseeable future) Newer nonprofits that are still building out multiple ways…