508 results for "blog"

Why Should My Nonprofit Care About Website Accessibility Standards?

Have you thought about what it’s like for a person with a disability to use your website as it was intended to be used? You aren’t intentionally exclusive when it comes to who can join your community, so why wouldn’t you want a website that mirrors your organization’s inclusive values? Website accessibility standards help you…

How Nonprofit Marketers Deal with Last-Minute Panic

It’s the end of the week and you’re packing up to head home when the email arrives: a request to make a new brochure for an upcoming event. Oh, and it’s next week. Can you help? Nonprofit marketers know this scenario a little too well.

How to Give a Successful Website Pitch at Your Nonprofit [SLIDES]

You know that making a new website for your nonprofit is a great idea. How about everyone else? When it comes to convincing the higher-ups at your organization, it’s a good idea to put some time into preparing a website pitch that makes your case in a compelling and approachable way.

Hack Your Nonprofit’s Onboarding Process with Email Automation

Does your organization automatically send a welcome email to people who sign up for your newsletter? Email automation takes many forms, and nonprofit marketers aren’t the only ones who can use automated emails to save time and energy. Volunteer managers, membership coordinators and fundraisers take note!

Nonprofit Holiday Emails: 6 Ideas to Spice Up Your Content

Tired of sending the same emails every year?  It’s time to give your nonprofit holiday emails a makeover. Happy Holidays emails are easy to get lost in the rush of the season, but there are ways to set your nonprofit apart. Get ideas to spice up your nonprofit’s email content this holiday season to better…

8 Nonprofit Website Myths to Help Your Boss and Board Overcome

Cost? Time? Other priorities? When you’re ready to advocate for a new website, it should be pretty easy to anticipate a few of the questions and concerns that you’ll hear from your executive director and board of directors. However, communications staff also encounter some persistent website myths and misconceptions that are tough to debunk in…

5 Scary Things That Happen When You Grow Your Newsletter List

I met with a nonprofit marketer recently to discuss her organization’s technology needs. With a look of complete horror, she described how she had just started a new role and discovered something terrifying about the group’s newsletter list.

Case Stories: How to Create and Use Them in Nonprofit Marketing

You’ve probably heard that storytelling is a critical part of demonstrating your nonprofit’s impact and strengthening confidence in your mission. But even a great story might not give your supporters the full picture of what you’re trying to achieve or have already accomplished. Eliminate the guesswork by creating and using case stories, which combine one…

How to Skillfully Communicate Why You Need a New Website

Are you getting the courage to pitch a new website to the powers that be at your nonprofit? Before you make an impassioned plea about why you need a new website, build your case by using more accessible terminology, gathering evidence and using compelling facts.

Year-End Fundraising: Create Your Plan Now

You’ve probably noticed that nice boost in donations during the months of November and December in past years, as supporters assess their finances, get in the holiday giving spirit and squeeze in tax-deductible donations before the end of the year. But what if you could see that number spike up even further? Get strategic with…