Alex McQueary One of the fastest growing ways to fundraise is via the web. Sure, you can go door to door requesting donations, or send mailers, or spend all day washing cars, but online fundraising works 24/7, day and night, collecting donations and doing a lot of heavy lifting for you.
Now this is not to say that online fundraising should replace all of your other fundraising efforts. That is certainly not the case. If you’re not accepting online donations, however, you may want to start. In a study on Millennials (ages 20-35), 84% said they want to give online. Additionally, a 2013 study by Blackbaud showed that the rate of online giving is increasing more than the rate of overall giving.
Implementing techniques such as integrating your donation page into your website, optimizing your site for mobile devices, and including testimonials and blog posts from past donors can quickly boost online donations to your organization.
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