508 results for "blog"
Ready or not, the time has come to set your marketing and communication goals for 2021. But rather than give you a huge list of more things to do, let’s take a step back and consider how your communication strategy should evolve, not expand, after a wild year.
No one comes into a website project thinking, “Gosh, I really hope I can drag this out over the next 18 months.” Most of the organizations we talk to are hoping to launch yesterday but don’t know how to build a website quickly without sacrificing things that are important to them.
Google Ads, especially through an Ad Grant account, can be fickle. You might go years without driving a significant amount of traffic to your website, or you may see a boom in traffic one month that promptly disappears the next. But a little Google Ad Grant help can go a long way once you get…
You want visitors to read your website content and be inspired to take action because of it: donating, signing up to volunteer, registering for an event, joining your email list, becoming a member, advocating for change. The list goes on. But what happens when a nonprofit call to action is lackluster or, even worse, not…
Are you feeling groggy today after 24 hours of fundraising? The Giving Tuesday hangover is real—for you and donors. We have the cure to help all of you get through the rest of the busy year-end appeal season: make feel-good fundraising content that offers a (virtual) big hug.
Can you guess what we’re going to say about year-end giving emails in 2020? If you guessed anything along the lines of “They’ll be a little different this year…”, then you would be correct. But just because this year was a bummer doesn’t mean your nonprofit’s year-end giving emails have to be.
While compelling case stories make for powerful persuasion tools, it’s the data points and patterns that augment your story and motivate action. Enter: nonprofit data visualization.
Working toward a more accessible website means working toward improving the experience of every visitor to your nonprofit’s website. But, before diving into making changes to your nonprofit’s site, it’s helpful to test website accessibility to see what changes are necessary and have the potential to make the biggest impact. You might be surprised by…
Are you planning to market an upcoming event or campaign using a landing page on your nonprofit’s website? Sounds great! But don’t forget that you’ll also need a plan outlining how to promote your landing page to drive website traffic.
As more nonprofits look to engage their communities and supporters remotely, adding virtual volunteering to your organization’s list of ways to get involved means taking a close look at the technology that you’ll need to make it happen. And what better way to find a virtual volunteer than using your nonprofit’s website to promote and…