508 results for "blog"

3 Reasons Not to Organize Your Nonprofit Website Content by Audience

Appealing to all of the audiences on your nonprofit’s website is a tall order.  We’ve talked about the importance of knowing your audience before on this blog, but it’s not generally easy to do. After much conversation, many organizations can whittle this list of audiences down to a couple of primary ones (say donors and…

One Important Question to Ask When Building a Nonprofit Website

We talk to a lot of nonprofits, all doing different things to make the world a bit better.  No two organizations are exactly alike, nor is their approach when it comes to using the web.  But whenever we’re discussing building a new site, we always ask this one question:

How to Test the Usability of Your Nonprofit Website

Most people feel great when they launch a new website.  And that makes total sense.  Come Launch Day, you’ve likely been working on your new site for months and thinking about it a whole lot longer than that.  Your vision is finally a reality, up on the web for the world to see. While launching…

8 Ways to Increase Online Donations [Infographic]

One of the fastest growing ways to fundraise is via the web. Sure, you can go door to door requesting donations, or send mailers, or spend all day washing cars, but online fundraising works 24/7, day and night, collecting donations and doing a lot of heavy lifting for you.

4 Questions to Ask When Naming the Pages on Your Website

Naming pages is hard.  It may not seem like a tough task, but it can actually become pretty complex.  You have to balance your various audiences and clearly explain what content is on a page using only a few words.  No easy feat. Naming the pages on your website is also one of the most…

Why Your Nonprofit Website Should Have a Financials Page

To many, numbers aren’t the most exciting thing.  When you’re launching a new website (or just making some updates to your existing site), it’s common to think about how you’ll tell your story or the pictures you’ll include on the homepage. But many people don’t think about their financial data.  And that’s a big mistake.

Benefits of Sending a Nonprofit Email Newsletter [Infographic]

It’s easy to put writing your email newsletter on the back burner. It’s one more thing on your long to-do list, and “Who really even reads it?”—the sentiment is understandable in this age of media overload. Well, I’m here to tell you that there are a whole lot of reasons why you should put some…

Nonprofit Website Navigation: Tips and Best Practices

Navigation is one of the most import building blocks to your nonprofit’s website. It’s one of the first items users see on your site, and it is the system that leads to all of your content. So, it stands to reason that your navigation needs to be as functional as possible. Now for the tricky…

5 Fundraising Metrics Worth Monitoring in Google Analytics

Data can be daunting. Not only can the idea of delving into numbers be intimidating, but there are also a ton of terms you need to wrap your head around before anything makes much sense. And even after you have a grasp of the terminology it’s tough to know where to start.

How to Share Fundraising Success More Effectively

Congratulations!  You’ve just finished a round of fundraising that was an overwhelming success.  Maybe it was a capital campaign, a major event or just a seasonal goal.  It likely wasn’t easy, but you buckled down and in the end you achieved your goal. While that’s great, your job is not done once your goal is…