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This post was updated on 4/21/20 to offer new examples of great nonprofit donation pages along with the latest best practices. For many nonprofits, fundraising is consistently an important goal of your website. You may want your site to accomplish a variety of organizational goals. But a steady flow of donations can help keep your…
Nonprofits have a lot to share – community, knowledge, awareness, support and stories. Because of the nature of nonprofit organizations, with their desire to share and their focus on community building, nonprofits are finding more and more love for social media networking sites.
Photography is a very important part of the web. Organizations use it to show the real-life, real-people part of their missions that can’t easily be expressed through words. Website visitors use it to get a look into a cause or community that they might not know much about. Photographs can show the communities that you…
When it comes to choosing the right colors for your nonprofit’s brand, there is no one right answer. There are actually quite a few “right” ones. This post is aimed at putting you in the direction of those right few and steering you away from the wrong ones.
Your nonprofit’s logo is the visual centerpiece of your brand. It’s a stamp that labels the work you do, the content you produce, and the impact you have. It’s also often your first statement to website visitors about who you are (since it’s right there at the top of your website). Therefore, it is very…
Getting website visitors to donate online is hard. It’s difficult to drive visitors to your website in the first place. Once a visitor is on your site, it’s tough to inspire them and get them invested in your cause. Even after they’re invested, it’s no easy feat getting them to decide to support your nonprofit…
This post was refreshed to include up-to-date resources and examples on June 15, 2020. Nonprofit privacy policies are often an afterthought in the website world. That’s probably because they’re rarely viewed by visitors and are all too often stuffed with legal jargon that’s only loosely recognizable as English.
When it comes to website data, it’s pretty easy to get lost in the deluge of data that’s readily accessible. Measuring your online fundraising is no exception. It’s important to hone in on what truly matters to your nonprofit. But what is it that really matters? And how can you boost overall fundraising?
Many nonprofits devote a ton of time to thinking about their donation experience. They perfect the look and feel of every button. They debate every phrase until it’s just right. They meticulously crop each photo until it’s the ideal size to complement the space it’s in. And that’s great. Your donation process is incredibly important. …
This post was updated on 4/28/20 to offer new examples from nonprofit Twitter accounts along with the latest best practices. Just because your nonprofit does amazing things doesn’t mean that’s all you should talk about on Twitter.If you use Twitter even semi-regularly, you’ve probably had this experience: You come across an organization you’re really excited…