Gravity Forms is a robust form-building tool that you have access to through your Wired Impact website. The drag and drop system makes it easy to build simple forms for collecting basic information from your website visitors.

To add more complicated form fields, such as integrations or fields using conditional logic, Gravity Forms provides great documentation and tutorials on how to use the form tool.


The Form Builder is available for Grow and Amplify plan websites. Change your plan in the Account & Billing section of your website Dashboard.

If the form you’d like to create is similar to one of the form templates available through your website, we’d recommend using that form and editing it to add or remove fields based on your needs. The templates available to import and edit through your website are:

For event registration forms, we’d recommend using the event system on your website.

Through this article, we’ll walk through creating a simple form from scratch on your website. As an example, we’ll go through the steps of building an interest form for a nonprofit program. Website users would submit this form if they are interested in participating in a nonprofit’s program. The next steps after submitting this form would be for nonprofit staff to contact the form submitter with next steps to see if they are a fit for the program.

Make a Plan

Before you get started, make a plan for your new form, including where the form will live. Think about what you need the form to do and where it makes the most sense to include on your website. We’d recommend only including each form on one page. For related pages, you can link visitors to the page with the form to complete it.

For our example Program Interest form, we would plan to add it to a specific program page and serve as a way for interested participants to contact us in order to begin the application process for the program.

Rather than piecing things together as you go along, it’s a good idea to give the following form details some thought before you start building:

  • Form fields you’ll need to include
  • Which fields should be required for a user to submit the form
  • Content for the Thank You page visitors are directed to after submitting the form
  • Content for the email visitors will receive after submitting the form
  • Email addresses for those at your organization who should be notified when the form is submitted

Create a New Form

This section includes information on how to do the following:

To get started on our Program Interest form, you’ll need to create a new form in the back end of your website.

  • From your dashboard, go to Forms in the left-hand admin menu
  • At the top of the Forms page, click the Add New button
A screenshot of the Forms section in the admin menu highlighting the Add New button in the Forms page
  • Add a title for the form, such as “Program Interest”.
  • You can leave the description field blank for now.
  • Click Create Form
A screenshot of a Create a New Form fields

Add form fields

Go to the Edit tab at the top of your screen to start adding form fields. There are a variety of form fields available to add and customize to your form. Learn about each type of field and its intended purpose within Gravity Forms. For example, you might use the “Radio Buttons” field for multiple choice questions and the Paragraph Text field to ask questions requiring longer responses.

To add a form field to your form, drag and drop the desired field from the bank of possible fields on the right-hand side of your screen. You can also reorder fields once they’ve been added by using the same drag and drop method.

A GIF demonstrating how to add a form field to the form in the back end of your website

Each form field has additional settings to customize the field to serve your purposes, such as requiring the field or changing the field label. You can find these additional settings by clicking on the field. On the right side of the editor, a list of Field Settings will be displayed.

A GIF demonstrating how to customize the form field in the additional settings

Once you’ve required a field, you’ll see that note next to the field label.

Using the Program Interest Form example, we included the following fields in this simple form.

 A screenshot of a form in the back end of a website

Once you’re happy with the form fields, click the blue Save Form button on the right.

Adjust the settings

Within the settings (found by clicking Settings at the top of your screen), you’ll want to make the following adjustments for a simple form:

A screenshot of the settings menu highlighting the Form Settings option
  • In the Form Button section, edit the Button Text
    • For a Program Interest form, the button text might be “Express Interest”.
  • In the Form Options section, check the Anti-spam honeypot checkbox to prevent spam submissions.
  • Click the Save Settings button

If your form includes any fields with conditional logic, you’ll also want to check the box for Animated transitions in the Form Options section.

Set a confirmation

Once you’ve made a form, you’ll want to customize the confirmation message to let form submitters know that they’ve successfully submitted the form and what they can expect next. To set a confirmation, go to Settings at the top of the page and click Confirmations.

A screenshot of the Confirmations page in the Settings highlighting the Text option  under the Confirmation Type

We’d recommend either using confirmation text or a thank you page for the confirmation. See how to do each below.

Create a Thank You page

Create a new page and name it something along the lines of “Thanks for Your Interest in X”. This page can live as a floating page on your website and should not be added to the navigation.

Include content on the page that thanks your supporters and runs through any next steps. You might also highlight other content and calls to action on your site that they may be interested in, such as your About Us page or Volunteer Opportunities.

You will want to set this page to be “no index”. This means that the page will be blocked from search engine results and ensures that only visitors who complete the form will land on this page.

  • Within the content editor for your Thank You page, scroll down to the section titled Yoast SEO.
  • Find and expand the “Advanced” section.
  • Under “Allow search engines to show this Page in search results?”, select “No”.
  • Click the blue Update button in the top-right corner of the screen.
A GIF demonstrating how to adjust the advanced settings in the Yoast SEO  section in the back end of a website

To set your new Thank You page as the confirmation message for your form, go back into Confirmations within your form settings.

  • Below the Default Confirmation, click Edit
  • Next to Confirmation Type, select Page
  • Select the Thank You page from the drop-down menu
  • Click Save Confirmation
A screenshot of the Confirmations page in the Settings, highlighting the Page option and the drop-down menu icon

Create a confirmation message

Not every form requires a thank you page. Sometimes a simple “Your form was submitted successfully, and we’ll be in touch with you soon.” will do the trick if there aren’t many next steps for the form submitter.

To use a text confirmation message, you can edit the default message within the form.

  • Within Default Confirmation, click Edit
  • Next to Confirmation Type, select Text
  • Adjust the content to be whatever you’d like
  • Click Save Confirmation
A screenshot of the Confirmations page in the Settings, highlighting

Set notifications

If you would like to notify either your team and/or the person who submitted your form that the form was submitted successfully and relay the details of the form, you can do so through an automated notification email.

Admin notification

To update the admin notification that goes to you or members of your team:

  • Go to the Notifications tab within Settings
  • Under Admin Notification, click Edit
  • Add to or update the Send to Email field to include all of the emails that new form submission notifications should be sent to, separated by commas. The default {admin_email} will go to the same email that receives administrative emails for your website.
  • If you’d like, you can adjust the Subject field to change the subjects of these automated emails based on your preferences.
A screenshot of the Admin Notifications indicating the field to Add Staff emails.

If neither you nor your team members would like to receive an email each time the form is submitted, you can turn these notifications off. You’ll still be able to review and export form submissions at any time. To turn the admin notification off (or back on), simply click on the status button next to the Admin Notification.

A screenshot of the Notifications page highlighting the status button next to the Admin Notification

Submitter notification

To send an automated notification email to the person who submitted the form, you’ll need to have required the email field within your form fields.

  • Within Notifications, click Add New
  • Name the notification. This is purely internal and can be something along the lines of Submitter Notification.
  • Next to Send To, click the Select a Field option
  • Choose the email field from the drop-down menu
    • Be sure this email field is required on your form.
  • Add a From Name for the email notification
  • If you’d like, you can adjust the From Email to be different than the default admin email of your website.
  • Note a subject line for the email next to Subject
  • Add the body of your email within the Message section. To include a copy of all their answers from the form for their records, use {all_fields} to automatically pull those into the email.
    • Click the Merge Tags icon {..} to insert specific answers in your message.
  • Don’t forget to save your notification by clicking the blue Update Notification button at the bottom of the page.

For a Program Interest form, the Message section of the email might read something like this:


Thanks for your interest in our program! We’ll take a look at your responses and reach out to you with more information and next steps within two business days. We’ve included a copy of those responses below for your records.

The X Team


A screenshot of the Notifications page highlighting the Select a Field option and indicating which details to add in certain form fields

Add Your Form to a Page

Now that you’ve created your form and set up your notifications and confirmations, follow the steps below to add it to a page, test it and publish it.

  • Click Pages in the admin menu located in the back-end of your website.
  • Click the name of the page where you want to include the form. This will take you to the edit screen for that page.
  • Place your cursor where you want to add the form and hit enter on your keyboard to create a new block. A paragraph block is added by default, but we’ll change that in the next step.
  • Type a forward slash (/) then the word “form” to filter the blocks until you see one called Gravity Forms.
  • Click the Gravity Forms option in the popup menu. A new block to choose your form will appear.
A GIF demonstrating how to add a Gravity Forms block to a page and select a form from the list
  • Using the Select a Form drop-down menu, choose the form you want to display on this page. Once you choose, a preview of the form may appear. Although, this doesn’t happen for every form.
  • In the Block Settings in the sidebar on the right of your screen, use the toggles to display or hide the Form Title and Form Description. In most cases we recommend hiding both of these and instead using page content to include text or headings above your form.
  • Click the gray Preview button in the top right to see how the form will display on the page.
  • Follow steps to test your new form within the page preview.
  • If everything looks great, publish your changes by using the blue Publish or Update button in the top right of the edit screen for the page. That’s it. Your form is now live.

Review and Export Form Submissions

Once visitors begin to submit completed forms through your website, you’ll be able to view and export that data for your records.

Still Have Questions?

The quickest way to get support is to reach out to us within your website’s admin dashboard. Log into your website and then fill out the Website Support form. You’ll hear back from us within one business day.