‘Tis the season for spending time with loved ones, incredible comfort food and… ugly sweaters. You heard us! But what do you do if you can’t have an ugly sweater party and invite everyone you know? Bring the sweater party to the masses, of course. Enjoy our take on the ever-growing holiday sweater trend.
“Target audience” is such a marketing phrase. Unless you really understand the ins and outs of marketing, content, and design, it can be hard to grasp why you even need to identify a target audience. You’re a nonprofit. You want to target people who will support your nonprofit. End of story. (more…)
The idea of your Donate page not being donor-friendly is pretty crazy, but you’d be surprised how often it happens. It’s easy to get wrapped up in internal priorities and forget to consider what the person actually making the donation would prefer. And, unfortunately, the less you think about your donors in the development of this page, the higher the odds are that you’ll lose people before they make a donation. (more…)
When you work in nonprofit marketing, it’s important to stay on top of new products, software, methods, trends—everything. You never want to be the last to know. So, I read a lot of blogs. Some are focused specifically on nonprofits, others just provide super helpful information that a nonprofit could definitely use. All have added to my knowledge of nonprofit marketing immensely. (more…)
Your nonprofit could have the greatest website. You could have outstanding, engaging content. But, if no one can find you, it’s all for naught. You can’t rely on people to search for your website directly. You’re not going to drive new traffic this way. If you want to see more people—more of the right people—on your website, you need to optimize content for search. (more…)
So you’re running these email marketing automation campaigns, but you have no idea if they’re working—or how to even begin to figure that out. You’re busy and have zero interest wasting time with marketing automation if it’s not going to benefit your nonprofit. You need to determine how these campaigns are doing. (more…)
You know your blog has the potential to really benefit your nonprofit. You’ve heard blogs can drive traffic and help establish your authority. It very well may be why you have one in the first place. Maybe you post fairly regularly and get a fair amount of traffic, but would love to see more. Only, you’re not totally sure how to go about doing it. (more…)