Building trust is a key component of establishing a connection with your website visitors. If they don’t trust you, it’s far less likely they’ll decide to get involved with your nonprofit.
But building trust isn’t an easy thing to do, especially if a visitor hasn’t heard of your organization before. So what can you do? READ MORE >>
When thinking about your nonprofit’s website, it’s common to give online fundraising a good deal of thought. Many nonprofits spend a lot of time thinking about their donation process. Some are incredibly thoughtful about the calls to action they’ll use to drive visitors to become donors. A few will even go so far as to use analytics to run tests to ensure their pages are optimized to maximize donations. READ MORE >>
We’re very excited about the recent launch of the new website for the Association of People Supporting EmploymentFirst (APSE). READ MORE >>
We talk to a lot of nonprofits, all doing different things to make the world a bit better. No two organizations are exactly alike, nor is their approach when it comes to using the web. But whenever we’re discussing building a new site, we always ask this one question: READ MORE >>
Most people feel great when they launch a new website. And that makes total sense. Come Launch Day, you’ve likely been working on your new site for months and thinking about it a whole lot longer than that. Your vision is finally a reality, up on the web for the world to see.
While launching your site feels good, in most cases the new site isn’t really aimed at you. It’s for your target audience. They’re the ones that will be looking for information and trying to get more involved with your organization. READ MORE >>
YouTube is the social media king of housing video content. If your nonprofit creates video media, YouTube is an excellent resource for sharing your content while simultaneously promoting your brand.
Customizing your YouTube channel is important so that viewers can immediately recognize your channel as belonging specifically to your organization. By using your brand colors, typography and familiar imagery, you can claim your space on the web, and enhance your nonprofit’s online marketing. READ MORE >>
One of the fastest growing ways to fundraise is via the web. Sure, you can go door to door requesting donations, or send mailers, or spend all day washing cars, but online fundraising works 24/7, day and night, collecting donations and doing a lot of heavy lifting for you. READ MORE >>
Google Analytics is a beast of a tool. It gives you so much data it can quickly get overwhelming. For this very reason, it’s important to find those reports that are going to be meaningful when it comes to measuring the success of your nonprofit’s website.
The Channels Report is one of those reports I’d suggest you get to know. It’s a great way to see what traffic sources are driving the most and, more importantly, the best traffic to your website. READ MORE >>
Naming pages is hard. It may not seem like a tough task, but it can actually become pretty complex. You have to balance your various audiences and clearly explain what content is on a page using only a few words. No easy feat.
Naming the pages on your website is also one of the most important things you’ll do in the process of building a new site. READ MORE >>