In my time doing nonprofit marketing I’ve browsed a ton of websites, read more email newsletters than I can count and scrolled through more Twitter feeds than I’d care to admit. And often, I see the same major marketing issues creep up for so many nonprofits. Below I’ll discuss the most common causes of nonprofit marketing failure and what you can do to fix them. (more…)
We’re thrilled to announce the launch of the new Habitat for Humanity East Bay/Silicon Valley ReStore website.
When you’re making marketing decisions for your nonprofit, it can be easy to forget the people on the receiving end. It’s common to get wrapped up in what you and your team think will work best. But, forgetting to consider the people you’re trying to reach often results in failed campaigns. Keeping your target audience top of mind when making decisions is key. (more…)
‘Tis the season for spending time with loved ones, incredible comfort food and… ugly sweaters. You heard us! But what do you do if you can’t have an ugly sweater party and invite everyone you know? Bring the sweater party to the masses, of course. Enjoy our take on the ever-growing holiday sweater trend.
“Target audience” is such a marketing phrase. Unless you really understand the ins and outs of marketing, content, and design, it can be hard to grasp why you even need to identify a target audience. You’re a nonprofit. You want to target people who will support your nonprofit. End of story. (more…)
The idea of your Donate page not being donor-friendly is pretty crazy, but you’d be surprised how often it happens. It’s easy to get wrapped up in internal priorities and forget to consider what the person actually making the donation would prefer. And, unfortunately, the less you think about your donors in the development of this page, the higher the odds are that you’ll lose people before they make a donation. (more…)