Remember that popular kid in high school with the most stylish clothes, piercing eyes and perfectly coiffed hair? We all knew that person. Beyond their entrancing looks, they got away with everything and distracted you from all of your school work, because let’s face it, they were dreamy. An image rotator (a.k.a. image carousel, image slider) on your nonprofit’s homepage is a lot like that; it looks pretty slick, but in the end it’s incredibly distracting and bad for conversions.
The saying “follow your nose” is about listening to your gut and instinct. The other interpretation, with a hat tip to cartoonish toucans and bloodhounds everywhere, is to literally go toward the direction of something you smell. So what does this have to do with website navigation? Well, a whole lot more than it may initially seem. (more…)
So your nonprofit has a website project coming up, does it? Well congrats! That’s very exciting. This is a chance for you to overhaul the way you’re approaching your community and drive an influx of visitors to become supporters of your cause.
It’s also a daunting task that’s undoubtedly going to require a tremendous amount of your time and energy to get it right. (more…)
Your nonprofit’s social accounts are created. You’ve filled out all of your profile information. But now it’s time to make your various accounts look intentional and professional. Whether you’re creating your first cover photo, or just switching the design out to promote an upcoming event, you’ve probably got questions. Does your profile photo need to be a certain size? What about that cover photo or banner image? We’re here to help. (more…)
Goals are often an afterthought. I’ll admit, they aren’t the most glamorous part of a marketing project. It’s easy to get caught up in the features of a new website or the allure of a social media campaign. But diving into these things without solid marketing goals is like setting out on a trek without a map. If you don’t know where you’re going, there’s no way to monitor your progress or to ultimately know if you’ve arrived. (more…)
In my time doing nonprofit marketing I’ve browsed a ton of websites, read more email newsletters than I can count and scrolled through more Twitter feeds than I’d care to admit. And often, I see the same major marketing issues creep up for so many nonprofits. Below I’ll discuss the most common causes of nonprofit marketing failure and what you can do to fix them. (more…)