How to Test the Usability of Your Nonprofit Website

Usability Testing
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Most people feel great when they launch a new website.  And that makes total sense.  Come Launch Day, you’ve likely been working on your new site for months and thinking about it a whole lot longer than that.  Your vision is finally a reality, up on the web for the world to see.

While launching your site feels good, in most cases the new site isn’t really aimed at you.  It’s for your target audience.  They’re the ones that will be looking for information and trying to get more involved with your organization. READ MORE >>

How to Customize Your Nonprofit’s YouTube Channel Design

Customize Nonprofit YouTube Channel Design
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YouTube is the social media king of housing video content. If your nonprofit creates video media, YouTube is an excellent resource for sharing your content while simultaneously promoting your brand.

Customizing your YouTube channel is important so that viewers can immediately recognize your channel as belonging specifically to your organization. By using your brand colors, typography and familiar imagery, you can claim your space on the web, and enhance your nonprofit’s online marketing. READ MORE >>

Using the Channels Report in Google Analytics

Channels Report in Google Analytics
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Google Analytics is a beast of a tool.  It gives you so much data it can quickly get overwhelming.  For this very reason, it’s important to find those reports that are going to be meaningful when it comes to measuring the success of your nonprofit’s website.

The Channels Report is one of those reports I’d suggest you get to know.  It’s a great way to see what traffic sources are driving the most and, more importantly, the best traffic to your website. READ MORE >>

4 Questions to Ask When Naming the Pages on Your Website

Questions Naming Website Pages
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Naming pages is hard.  It may not seem like a tough task, but it can actually become pretty complex.  You have to balance your various audiences and clearly explain what content is on a page using only a few words.  No easy feat.

Naming the pages on your website is also one of the most important things you’ll do in the process of building a new site. READ MORE >>

Why Your Nonprofit Website Should Have a Financials Page

Nonprofit Website Financials Page
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To many, numbers aren’t the most exciting thing.  When you’re launching a new website (or just making some updates to your existing site), it’s common to think about how you’ll tell your story or the pictures you’ll include on the homepage.

But many people don’t think about their financial data.  And that’s a big mistake. READ MORE >>

Benefits of Sending a Nonprofit Email Newsletter [Infographic]

Benefits of Sending a Nonprofit Email Newsletter
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It’s easy to put writing your email newsletter on the back burner. It’s one more thing on your long to-do list, and “Who really even reads it?”—the sentiment is understandable in this age of media overload.

Well, I’m here to tell you that there are a whole lot of reasons why you should put some extra love and tenderness back into your nonprofit email newsletter. READ MORE >>

5 Common Nonprofit Website Myths Worth Debunking

Nonprofit Website Myths
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Creating a website for your nonprofit can be complicated.  There are a ton of decisions to be made throughout the entire process.  As with any decisions, you’ll be making them based on some preconceived notions.

When it comes to nonprofit websites, there are a few common myths I hear all the time.  I hear them so often I felt compelled to clear them up, right here, right now. READ MORE >>