Bringing Authenticity to Web Copy

Old Typewriter
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Web Content

For a moment let’s revisit that age-old advice given by career counselors on college campuses all across the country just before big interviews: just be yourself.

We get it.  It’s easier said than done.  But that doesn’t mean it’s untrue.  That same sagely advice is pertinent as you approach the way you represent yourself and your organization in your web copy.  There are likely numerous other folks that do something (or at least claim to do something) similar to what you’re doing.  But there aren’t any others out there that are exactly the same as you.  And that can be a huge asset to you.

Here are a few tips to help you bring authenticity to your web copy. READ MORE >>

5 Tips to Disagree in Comments More Productively

Angry Man with Laptop
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Web Content

Maybe you’ve just come across a terrible post.  Maybe you’re just in an awful mood on this particular morning.  We’ve all been there.  You’ve read something online that’s so bad it’s moved you to action.  The words of opposition pour effortlessly from your fingertips.

But before you start ripping on the author’s worthlessness, take a deep breath.  Offering a dissenting opinion is a great way to push the discourse forward, but there are a few things to keep in mind to turn that angry rant into something productive. READ MORE >>

4 Simple Ways to Write Better Headings

Write Better Headings
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Web Content

I’m a flighty internet surfer.  When I read content online, I have a very short attention span.  I tend to scan through articles and open at least ten times as many webpages as I actually take the time to read in their entirety.

But I know I’m not alone.  We, the surfers of the web, are a flighty group.  And our lack of willingness to devote all of our attention can’t be stopped, it can only be contained.  That’s where headings come in. READ MORE >>

The Best Way to Be Heard? Provide Value

Child Salesman with Megaphone
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Web Content

Here’s a cold, hard fact about the internet: anyone can say anything.  There is no lie detector for the content you post up.  You can say you are awesome on your website and you very well may be.  But there are plenty of people, products and organizations out there that claim to be fantastic when in actuality they’re junk.

READ MORE >>

Commenting on Blogs: Feel Fear But Do It Anyway

Woman Afraid of Computer
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Miscellaneous

 

I’ll be honest with you, we don’t get a ton of comments on our blog.  On a typical post we get a decent amount of traffic, some Facebook shares and an occasional Tweet.  Some people even tell us in person or via email that they like a specific post which we love hearing.  But we don’t usually get many comments on our actual blog posts.

This phenomenon is not unique to our blog.  It’s fairly typical that blogs get fewer comments than they’d like.  So here are some of my thoughts on what prevents folks (myself included) from commenting on blogs, and why we should all do it anyway. READ MORE >>

How Fast is Your Website? Some Tools to Get Answers

Turtle on Computer
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Measurement

Site speed is very important to users.  So much so that studies have shown that 40% of users will abandon a website if it takes more than three seconds to load.  For many business owners, it’s very difficult to determine whether your website is loading quickly.  First of all, how do we determine how long it takes our website to load?  Once we know the time, how does our load time stack up against other websites?  And finally, if our site is loading slowly, what can we do about it?

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4 Annoying Internet Habits and How You Can Avoid Them

Annoyed Man on Computer
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Miscellaneous

 

People do some interesting things.  Sometimes it seems that having the ability to post and share on the Internet has only made this phenomenon more prevalent.  While many of these “interesting things” are harmless, some can get pretty annoying.  And some are downright illegal.

Here are a few such things and what you can do to avoid being the annoyer. READ MORE >>