Social media can be a bit tough to navigate. Engaging people in a meaningful way is an art form, really. Connecting with Millennials, specifically, can be quite daunting. This group rules the social kingdom, so while the social sphere is definitely the best place to engage them—it can be a bit difficult to figure out exactly how to go about it. (more…)
Your blog plays a vital role in informing visitors of the latest and greatest with your nonprofit and your cause. Giving your readers relevant news updates, sharing the history of your cause and nonprofit, and providing resources for those interested in knowing more are all foolproof ways to further educate blog visitors on the importance of your cause and your work. (more…)
We’ve written about blogging for nonprofits quite a bit: why your organization needs one, how you can make it better and suggested about a million blog post ideas (seriously, there are a lot). But, we’ve never actually spelled out what makes a nonprofit blog “great.”
Personally, I think we’re a bit overdue. (more…)
If you take a second to sit back and think about all of the different social networks out there, LinkedIn probably ranks pretty low on your list for “most enticing”. I think it’s safe to say that many people view the site as a glorified job search engine. And yet, a TechCrunch study reported it as the 3rd fastest growing social network.
You’re working on developing a brand new website for your nonprofit. You’re feeling great about your message and content, but something is missing. You notice that the missing puzzle piece is imagery. Your words tell your story wonderfully, but your organization just doesn’t have many images to enhance your message in a compelling way. Hiring a professional photographer might be out of the budget. You may be on a deadline, and not have the time to coordinate a full-fledged photo shoot.
What do you do? How do you get quality photos to help tell your nonprofit’s story? Stock photography to the rescue! (more…)
Redesigning your organization’s website can be a huge undertaking. One or more designers, developers and even copywriters might be involved, not to mention your board and co-workers. With so many people involved, it’s important to clearly put into words how you’d like the website to look and feel both within your nonprofit, and to the web design company. A little bit of thought and preparation can help you readily decide on a visual direction for your website. (more…)
Reading and skimming are two very different things. For better or worse, the majority of visitors to your blog are going to prefer the latter. It’s on you to turn them into readers, quickly.
People spend a lot of time skimming articles on the web without actually reading much of anything. This creates a pretty high-pressure situation for bloggers to write an intro that might entice just a few of those skimmers to hold off on clicking away and stick around for at least a minute or two. (more…)
Mission and vision statements capture the essence of your organization’s beliefs and values, and define its place in the world. A vision statement explains the overall goal of your organization looking into the future, while the mission statement outlines the present plan to realize the vision.
Well-crafted mission and vision statements can inspire people to engage with your organization and deserve a well thought-out place on your website. (more…)
Google+ may seem like a less obvious social media choice, with Facebook in the forefront of social media platforms. They are certainly pretty similar, each prominently featuring “walls” where users are able to post comments, links and photos. Should you use both? No doubt there is substantial time and effort that goes into managing another social media account, but Google+ may be well worth your time. (more…)