Remembering things is hard. We’ve all likely scribbled something we felt was important on the side of our hand at some point in the not-too-distant past.
Well it turns out, when it comes to remembering important events in Google Analytics, there’s a better way than tattooing your hands. You can make notes (called “annotations”) directly in Google Analytics to help you remember key events on particular dates that impact your data. And, as another perk, your notes will still be legible after you wash your hands. READ MORE >>
Congratulations to our own David Hartstein on being named to the St. Louis Business Journal’s 2013 class of 30 Under 30. READ MORE >>
A blog is a big deal these days.
Many organizations have jumped on the blogging bandwagon. And rightfully so. There are numerous ways a blog can help your nonprofit’s website, including:
- Driving targeted traffic
- Demonstrating your expertise
- Building trust with potential supporters
- Sharing your nonprofit’s impact
- Promoting social sharing
But the point of this post isn’t to convince you to start a blog. It’s to tell you, if you are starting a blog for your nonprofit, you need to incorporate it directly into your website. READ MORE >>
301 redirects are like referees in any sport – you don’t really notice them until something goes wrong. But when something goes wrong, the fans start booing, your visitors get frustrated and they ultimately leave your website unable to find what they’re looking for.
So what exactly are 301 redirects?
They’re a signal to both search engines and users that a webpage is permanently moving to a new URL (the address you type into the bar at the top of your browser). They help to ensure no one is landing on a page of your website that no longer exists. READ MORE >>
Everybody wants a mansion, right? A big, beautiful 10,000 square foot home with a pool and a tennis court?
But what if you live alone and can’t afford maids, a pool service, and landscape artist? Would it be worth it to have that mansion considering the additional costs, and the fact that you’d probably only use one or two of the rooms? Maybe… but not without giving it some serious thought.
Same goes for software. Just because your pals at big nonprofits are using a certain solution, that doesn’t mean it’s right for you. Here are four reasons the most popular nonprofit software (and that mansion) may not be what’s best for you. READ MORE >>
Nonprofit board governance isn’t easy. Of course your board members are committed to your cause and helping your organization succeed. But they’re also busy. And governing a group of busy people can make it tough to get a whole lot done. READ MORE >>
It’s almost the Fourth of July here in the States. Independence Day, filled with BBQs, fireworks, and blog posts with cheesy titles.
At first glance, it seemed to me like comparing a website to a fireworks display would be forced and unhelpful. But the similarities kept coming, and ultimately I was faced with a post that felt worth publishing. READ MORE >>
If you’ve ever browsed the web, you’ve seen them. If you’ve ever written any web content, you’ve almost definitely used them (at some point, even if you’re not ready to admit it).
Those two words, forever linked together, set apart by an underline and a contrasting color:
How can these two harmless words warrant an entire blog post all their own? Turns out they can actually be pretty detrimental to your website. READ MORE >>
There’s no shortage of folks touting the importance of effective storytelling. I should know – I’m one of ‘em.
Although recently I’ve been hearing something that makes my inner data nerd alarmed. At times it seems that data and storytelling are seen as at odds with one another. Storytelling is exciting. Data is boring.
But this need not be the case. Effective use of data should make your story far more compelling. READ MORE >>
Writing posts for a blog can be daunting. Anyone that’s tried has been there, staring at a white page with your cursor rhythmically reminding you of your failure to produce any content.
You may very well be a strong writer. You likely had numerous ideas yesterday as you walked your dog or cooked dinner. But as often happens, when it comes time to actually write, you’ve got nothing.
Hopefully this post will help. Here’s a bunch of potential topics to spur your own creative process. READ MORE >>