We’re asked to bid on a lot of website design projects, and like many companies, we have a list of questions we go through before we put together a proposal. A lot of the questions we ask are straightforward like “Do you want to continue using your existing domain name?” but others require more forethought from the potential client. READ MORE >>
Website data is cool. As that sentence pretty clearly highlights, I may be a bit of a geek when it comes to website analytics. But it’s pretty amazing to me that I can easily access objective data on how visitors are using our website.
Now looking at the overall data showing information from every visitor to a website can be enlightening. But you know what’s even more helpful? Breaking website visitors into smaller groups, and then looking at the way these groups use the website.
We’re excited to announce the launch of the new website for the Klorfine Foundation, a family-run foundation working with nonprofits to increase their capacities and ultimately their impacts. The folks at the Klorfine Foundation are passionate about the benefits that nonprofits can offer to their communities and look for organizations that may be young but show great promise. READ MORE >>
Creating a great nonprofit website is not an easy thing to do. It’s a time-intensive process filled with what can seem like a never-ending parade of details. But these details matter. A better website ultimately means your nonprofit is better able to serve your community and do more good in the communities you serve. READ MORE >>
There are a lot of general best practices when it comes to writing great website content. You’ve probably heard a bunch of them before. Use short sentences. Use headings with targeted keywords. Use lists whenever possible. Drop the jargon. Write how you speak.
These are all generally beneficial when talking about content for nonprofit websites as well. But there are a few additional tips, aimed specifically at nonprofits, that can help make your web content stand out. READ MORE >>
You’ve just finished your most recent blog post, and now it’s time to find a winning picture to give your post that extra kick. Maybe you’ve even heard that Flickr’s Creative Commons is one of the best places to find free images, so this should be a simple task.
But after ten minutes perusing hundreds of free images in Flickr’s Creative Commons with increasing frustration, you’re almost ready to spring for a stock photo. But don’t get discouraged. Here are some helpful steps you can take to improve your Creative Commons search results. READ MORE >>
You’ve probably heard a thousand times that you need to include photos on your blog posts or in your email newsletters. Maybe you’ve made some simple Google searches and didn’t like what you found, maybe you’re worried about the legality of borrowing someone else’s image, or maybe all the searching just took too much time. So where can you get all of these free beautiful images in one place? I’ve got you covered. READ MORE >>
We recently published our first article for the Stanford Social Innovation Review, one of our favorite online resources for nonprofits and social innovators. Needless to say we’re pretty excited.
The post, titled Getting Online Donors to Care Today and Into the Future, is a two-part series on how nonprofits can reconceive fundraising as the “selling” of feelings of goodwill. It also outlines concrete steps for nonprofits to promote these feelings of goodwill on their website and build long-term relationships with online donors. READ MORE >>
Your email subscribers can be a tough bunch to please. Some want to hear about volunteer opportunities. Others want to know where their donation dollars have been going. And some just want news that’s relevant to your cause. Luckily there’s this thing called “segmenting” that can help you manage all these different groups.
Segmenting your nonprofit’s newsletter means breaking the list of your subscribers into separate sublists. These sublists then allow your nonprofit to send out targeted email newsletters that might have a better chance of getting opened by their intended audiences. However, segmenting might not be the best choice for every newsletter. Consider the benefits and possible drawbacks outlined below. READ MORE >>