There’s nothing more frustrating than making an update in your website’s content management system only to look at the website and your changes are nowhere to be found. Usually, this issue is caused by your web browser’s cache. So what is the cache? And how can you get rid of it so you can see your updates? READ MORE >>
For many nonprofits, volunteerism plays a central role in the organization’s success. Many amazing volunteers give their time and their talent to support your mission. Most of the nonprofits we talk to are thinking of ways to use their websites to not only drive new volunteers to reach out, but also to better maintain relationships with past volunteers. Maintaining these relationships can further invest past volunteers in your mission and reenergize them to volunteer again. READ MORE >>
Appealing to all of the audiences on your nonprofit’s website is a tall order. We’ve talked about the importance of knowing your audience before on this blog, but it’s not generally easy to do.
After much conversation, many organizations can whittle this list of audiences down to a couple of primary ones (say donors and those that utilize your services). READ MORE >>
You’re at a standstill. You’ve got wonderful business collateral—great business cards, awesome letterhead, and shiny new coffee mugs with your logo on them—but you are without a website. You want to tell your story and showcase your mission, but how do you make your website immediately recognizable by matching your existing brand?
The key to seamless branding across all media platforms is consistency. READ MORE >>
Building trust is a key component of establishing a connection with your website visitors. If they don’t trust you, it’s far less likely they’ll decide to get involved with your nonprofit.
But building trust isn’t an easy thing to do, especially if a visitor hasn’t heard of your organization before. So what can you do? READ MORE >>
When thinking about your nonprofit’s website, it’s common to give online fundraising a good deal of thought. Many nonprofits spend a lot of time thinking about their donation process. Some are incredibly thoughtful about the calls to action they’ll use to drive visitors to become donors. A few will even go so far as to use analytics to run tests to ensure their pages are optimized to maximize donations. READ MORE >>
We talk to a lot of nonprofits, all doing different things to make the world a bit better. No two organizations are exactly alike, nor is their approach when it comes to using the web. But whenever we’re discussing building a new site, we always ask this one question: READ MORE >>
Most people feel great when they launch a new website. And that makes total sense. Come Launch Day, you’ve likely been working on your new site for months and thinking about it a whole lot longer than that. Your vision is finally a reality, up on the web for the world to see.
While launching your site feels good, in most cases the new site isn’t really aimed at you. It’s for your target audience. They’re the ones that will be looking for information and trying to get more involved with your organization. READ MORE >>