Using the Channels Report in Google Analytics

Channels Report in Google Analytics

Google Analytics is a beast of a tool.  It gives you so much data it can quickly get overwhelming.  For this very reason, it’s important to find those reports that are going to be meaningful when it comes to measuring the success of your nonprofit’s website.

The Channels Report is one of those reports I’d suggest you get to know.  It’s a great way to see what traffic sources are driving the most and, more importantly, the best traffic to your website. READ MORE >>

4 Questions to Ask When Naming the Pages on Your Website

Questions Naming Website Pages

Naming pages is hard.  It may not seem like a tough task, but it can actually become pretty complex.  You have to balance your various audiences and clearly explain what content is on a page using only a few words.  No easy feat.

Naming the pages on your website is also one of the most important things you’ll do in the process of building a new site. READ MORE >>

Why Your Nonprofit Website Should Have a Financials Page

Nonprofit Website Financials Page

To many, numbers aren’t the most exciting thing.  When you’re launching a new website (or just making some updates to your existing site), it’s common to think about how you’ll tell your story or the pictures you’ll include on the homepage.

But many people don’t think about their financial data.  And that’s a big mistake. READ MORE >>

Benefits of Sending a Nonprofit Email Newsletter [Infographic]

Benefits of Sending a Nonprofit Email Newsletter

It’s easy to put writing your email newsletter on the back burner. It’s one more thing on your long to-do list, and “Who really even reads it?”—the sentiment is understandable in this age of media overload.

Well, I’m here to tell you that there are a whole lot of reasons why you should put some extra love and tenderness back into your nonprofit email newsletter. READ MORE >>

5 Common Nonprofit Website Myths Worth Debunking

Nonprofit Website Myths

Creating a website for your nonprofit can be complicated.  There are a ton of decisions to be made throughout the entire process.  As with any decisions, you’ll be making them based on some preconceived notions.

When it comes to nonprofit websites, there are a few common myths I hear all the time.  I hear them so often I felt compelled to clear them up, right here, right now. READ MORE >>

Mississippi First Website Launches

Mississippi First

We recently had the pleasure of launching a site for Mississippi First.

Mississippi First is an organization dedicated to increasing educational achievement and graduation rates in K-12 school, decreasing the achievement gap, and improving teen health in the state of Mississippi. READ MORE >>

Nonprofit Mobile Website Navigation: Tips and Best Practices

Nonprofit Mobile Website Navigation

This post is the second in our series on Nonprofit Website Navigation.  For the first post, check out Nonprofit Website Navigation: Tips and Best Practices.

We discussed in Part 1 the importance of taking the time to thoughtfully craft your website’s navigation. But, what will this same navigation look like on a mobile version of your site? You’re working with a device 1/3 the size of a normal computer screen now, so does your navigation get cut? How can you still provide a good experience for your users? Should the mobile version have fewer navigation options since the canvas is now smaller as well? READ MORE >>

Nonprofit Website Navigation: Tips and Best Practices

Nonprofit Website Navigation

Navigation is one of the most import building blocks to your nonprofit’s website. It’s one of the first items users see on your site, and it is the system that leads to all of your content. So, it stands to reason that your navigation needs to be as functional as possible.

Now for the tricky part; there are about a million ways to tackle your site’s navigation. Do you have a lot of content, or only a little bit? Should your navigation be on the top or over to the side? What’s right for your site? READ MORE >>