What makes content “compelling”? I’ll bet, if you had a dollar for every time you read about your nonprofit’s web content needing to be compelling/powerful/inspirational—well, you probably wouldn’t be as focused on driving people to donate. But, how exactly do you make your mission, your work and your impact stick with people?
You know a blog can benefit your nonprofit in a variety of ways. It’s why you decided to start one. Calling it a priority however, might be a bit of stretch. If you’re being honest, you tend to think of posting only when you have something exciting to share. And you’re definitely not alone.
Social norms exist for a reason. Generally, people want to do what everyone else is doing. The more people doing something or acting a certain way, the more it appears to be “correct” behavior.
Previously, we went through the ins and outs of Medium. So, hopefully, you’re feeling pretty well-versed in everything this publishing platform has to offer. Curated content sites, like Medium, are sometimes tossed around as the potential “next big thing” for content marketing. Unfortunately, I didn’t bring my crystal ball to work today, so I can’t…
In my last post, we talked about how storydoing organizations seek to make an impact – affect positive change. Basically, they want to do exactly what your nonprofit is doing. And, they’re popular. Nonprofits need to start giving themselves a little more credit and actively promote themselves as storydoers rather than merely storytellers.
Storytelling has long been the golden egg of the nonprofit content marketing strategy. It’s an effective strategy; good stories are engaging. Unfortunately, well-written, compelling stories are everywhere nowadays, making it harder to distinguish yours from the noise.
Your blog plays a vital role in informing visitors of the latest and greatest with your nonprofit and your cause. Giving your readers relevant news updates, sharing the history of your cause and nonprofit, and providing resources for those interested in knowing more are all foolproof ways to further educate blog visitors on the importance…