In a perfect world, we could churn out good content marketing with ease and time to spare. But we know the reality is that producing good content requires time and effort you’re likely short on. The good news is that you don’t have to start from scratch.
When it comes to web content, sometimes it’s worth sweating the small stuff. Like really small stuff that you probably never noticed or paid much attention to on a website.
Persuasive and painless. This one-two punch can be a good way to think about crafting signup forms to grow your list of subscribers. It’s about immediately drawing people in and then making the signup process quick and easy. And content has a lot to do with that.
The idea of your Donate page not being donor-friendly is pretty crazy, but you’d be surprised how often it happens. It’s easy to get wrapped up in internal priorities and forget to consider what the person actually making the donation would prefer. And, unfortunately, the less you think about your donors in the development of…
Maybe it’s because I like everything to be super organized, but I love when nonprofit websites have a Get Involved section. There’s something to be said for giving people options, and for keeping them all in one place. It makes life so much easier.
You know your blog has the potential to really benefit your nonprofit. You’ve heard blogs can drive traffic and help establish your authority. It very well may be why you have one in the first place. Maybe you post fairly regularly and get a fair amount of traffic, but would love to see more. Only,…
The assertion “content is king” has been kicked around the digital world for a while. Some people believe it, others not so much. As the writer and content strategist over here, I am definitely a believer.