The assertion “content is king” has been kicked around the digital world for a while. Some people believe it, others not so much. As the writer and content strategist over here, I am definitely a believer.
Your nonprofit is meeting a need. Your blog is an opportunity to highlight that need and how you’re addressing it. Inspire potential supporters by sharing stories, information, news and updates that demonstrate your impact. Let people know there’s a problem and you’re part of the solution. Visitors are much more likely to support a cause…
Your nonprofit has a lot of unique and important features to it, and you want people to know about them. It’s tempting to throw them all in your website’s main navigation so they won’t be missed, but this isn’t necessarily a good idea.
You’ve got a lot to say about your nonprofit. You do a lot of good, and you want to let your website visitors know about it. You also want to make sure your visitors have everything they need to get involved and take action. To accomplish this effectively, your website content needs to be written…
Nonprofit work is driven by need. Explaining the need you’re meeting to website visitors is a big deal. The extent to which visitors understand the problem you’re addressing plays a big role in their decision to support you.
Every nonprofit has a story that deserves to be told. Your organization was born out of an idea, a moment, an experience—something inspired its existence. Are you sharing that story on your website?
What makes content “compelling”? I’ll bet, if you had a dollar for every time you read about your nonprofit’s web content needing to be compelling/powerful/inspirational—well, you probably wouldn’t be as focused on driving people to donate. But, how exactly do you make your mission, your work and your impact stick with people?
Landing pages exist with the singular intent of driving visitors to take a specific action, which is completed by filling out a form. Landing pages are all about forms—literally. Their sole purpose is to obtain information from visitors through the form included on the page.