User Experience

Typography
Web Design

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4 Typography Tips to Make Your Content More Readable

When tasked with evaluating your nonprofit’s site design, you may wonder where to start. What are you supposed to be looking at? What is the most important part of your design? While there are a lot of important elements of your website design, one of the most important is your typography.

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Web Content

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6 Ways to Make Online Donors More Comfortable

Getting website visitors to donate online is hard.  It’s difficult to drive visitors to your website in the first place.  Once a visitor is on your site, it’s tough to inspire them and get them invested in your cause.  Even after they’re invested, it’s no easy feat getting them to decide to support your nonprofit…

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Write Better Nonprofit Links
Usability

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How to Write Better Links on Your Nonprofit’s Website

Do links really warrant a blog post all their own?  When developing content, links are often an afterthought (if to be honest they’re given any real thought at all). Not only is this approach a mistake, but it can significantly hamper your nonprofit’s ability to raise money, drive volunteers and get site visitors excited about…

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Nonprofit Call to Action
Web Design

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Designing Stronger Nonprofit Calls to Action

When your nonprofit decides to build a site, you should have certain goals in mind. This could be boosting fundraising, increasing volunteerism or any other number of mission-driven aims. You could have the most beautiful website in the world, but if it isn’t helping your organization achieve your goals it’s not benefitting you as much…

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Donations
Web Content

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7 Ways to Improve Your Post-Donation Experience

Many nonprofits devote a ton of time to thinking about their donation experience. They perfect the look and feel of every button.  They debate every phrase until it’s just right.  They meticulously crop each photo until it’s the ideal size to complement the space it’s in. And that’s great.  Your donation process is incredibly important. …

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Nonprofit Blog Within Website
Usability

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Your Nonprofit’s Blog Needs to be Within Your Website

A blog is a big deal these days. Many organizations have jumped on the blogging bandwagon.  And rightfully so.  There are numerous ways a blog can help your nonprofit’s website, including: Driving targeted traffic Demonstrating your expertise Building trust with potential supporters Sharing your nonprofit’s impact Promoting social sharing But the point of this post…

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Fireworks Like a Website
Marketing Strategy

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10 Ways Your Website is Like a Fireworks Display

It’s almost the Fourth of July here in the States.  Independence Day, filled with BBQs, fireworks, and blog posts with cheesy titles. At first glance, it seemed to me like comparing a website to a fireworks display would be forced and unhelpful.  But the similarities kept coming, and ultimately I was faced with a post…

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Cut Click Here Links
Web Content

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Why You Need to Cut Your “Click Here” Links

If you’ve ever browsed the web, you’ve seen them.  If you’ve ever written any web content, you’ve almost definitely used them (at some point, even if you’re not ready to admit it). Those two words, forever linked together, set apart by an underline and a contrasting color: Click here How can these two harmless words…

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