User Experience

marketing acronyms
Marketing Strategy

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Website and Marketing Acronyms You Should Know

Websites are full of confusing acronyms that are not always well defined in industry articles or tutorials. The technological geniuses out there aren’t shy about letting you know all of the various bells and whistles in the digital world. But it definitely helps if you know what the heck they’re talking about when they start…

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Web Content

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4 Tips to Optimize Your Signup Forms

Persuasive and painless. This one-two punch can be a good way to think about crafting signup forms to grow your list of subscribers. It’s about immediately drawing people in and then making the signup process quick and easy. And content has a lot to do with that.

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Cut the Image Rotator from Your Nonprofit's Homepage
Web Design

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Cut the Image Rotator from Your Nonprofit’s Homepage

Remember that popular kid in high school with the most stylish clothes, piercing eyes and perfectly coiffed hair? We all knew that person. Beyond their entrancing looks, they got away with everything and distracted you from all of your school work, because let’s face it, they were dreamy. An image rotator (a.k.a. image carousel, image…

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information-scent
Usability

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Drive More Website Engagement with Stronger Information Scent

The saying “follow your nose” is about listening to your gut and instinct. The other interpretation, with a hat tip to cartoonish toucans and bloodhounds everywhere, is to literally go toward the direction of something you smell. So what does this have to do with website navigation? Well, a whole lot more than it may…

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Man Considering Nonprofit Marketing Failure
Marketing Strategy

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Why Your Nonprofit’s Online Marketing Fails

In my time doing nonprofit marketing I’ve browsed a ton of websites, read more email newsletters than I can count and scrolled through more Twitter feeds than I’d care to admit. And often, I see the same major marketing issues creep up for so many nonprofits. Below I’ll discuss the most common causes of nonprofit…

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Donate page donor friendly
Web Content

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Is Your Donate Page Donor-Friendly?

The idea of your Donate page not being donor-friendly is pretty crazy, but you’d be surprised how often it happens. It’s easy to get wrapped up in internal priorities and forget to consider what the person actually making the donation would prefer. And, unfortunately, the less you think about your donors in the development of…

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