4 Ways to Write Better Fundraising Appeals

Writing Better Fundraising Appeals
0
Web Content

The benefits of using strong photos and compelling videos to appeal to your supporters are well documented.  And for good reason.  Visuals can help you paint a clear picture in the mind of a supporter, helping to propel them to action.  Generally speaking, more concrete depictions will be more emotionally moving.

But it’s important not to overlook the role that copy plays in creating compelling appeals and ultimately inducing action.  The words you write need to be just as meaningful as your multimedia as they will play a significant role in convincing a casual supporter to get involved. READ MORE >>

Put an End to the Illusion of Authenticity

Glasses and Mustache Disguise
0
Web Content

You’ve heard it time and time again – be authentic in your web copy.  Regardless of whether it’s your website content, your email newsletter, your tweets or Facebook posts, you need to be yourself.  Bringing yourself authentically to these various communication channels helps you be what nonprofit blogger Kivi Leroux Miller calls “refreshing,” allowing you to deliver your message “with personality.”

Authenticity is something you just can’t fake.  It undeniably takes a bit of time to be genuine in all of your messaging, but it’s a worthwhile undertaking.  Being mindful of authenticity can go a long way in helping you to stand out from the ever-expanding crowd across the web. READ MORE >>

6 Questions to Ask When Editing Website Content

Old Typewriter
0
Web Content

Perfecting website content is often one of the hardest parts of overhauling or totally remaking a site.  It feels good when you’ve developed a website structure you’re excited about and have written plenty of words for each page.  But are they the right words that will appeal to your website visitors and convey what you’d like?  That can be a tough question to answer.

Fret not, woeful writer of web content (yeah, that’s you).  Here are a few question you can ask yourself to help polish up that website content. READ MORE >>

Writing Copy for Humans and Robots

Human and Robot Hands
0
Search Engine Optimization

Our great website company will make a great website for your company and ensure that you have a great website to meet your needs.

Uh, what?

I can already picture the blank stare and furrowed brow I’d give someone that said something like that to me.  And yet we come across content like this all the time online.  Well, maybe not quite this bad.  But close. READ MORE >>

Storytelling: An Important Part of Any Website

The Importance of Storytelling
0
Web Content

“What’s your story?”  This relatively simple question can be surprisingly tough to answer.

But it’s this very question that a visitor to your website thinks when they land on your site.  Sure they want you to solve their problems.  But there are likely plenty of other people that can solve their problems.  When a visitor is deciding why to hire, donate to or get in touch with you over everyone else, they’re not looking for a slick slogan or sales gimmick.  They’re looking for your story. READ MORE >>

5 Tips to Write Better Blog Titles

Write Better Blog Titles
0
Web Content

Just because you build it doesn’t mean anyone’s going to come.  Yeah, it worked for that farmer in Iowa, but all he did was plow under his corn and summon some dead baseball legends.  In the vastness of the internet, there’s a lot of great content that never gets seen.

While there’s no guarantee that writing better titles for your blog will lead to an influx of visitors, it definitely doesn’t hurt.  Here are five tips to help you write better titles for your blog posts. READ MORE >>

Bringing Authenticity to Web Copy

Old Typewriter
1
Web Content

For a moment let’s revisit that age-old advice given by career counselors on college campuses all across the country just before big interviews: just be yourself.

We get it.  It’s easier said than done.  But that doesn’t mean it’s untrue.  That same sagely advice is pertinent as you approach the way you represent yourself and your organization in your web copy.  There are likely numerous other folks that do something (or at least claim to do something) similar to what you’re doing.  But there aren’t any others out there that are exactly the same as you.  And that can be a huge asset to you.

Here are a few tips to help you bring authenticity to your web copy. READ MORE >>

4 Simple Ways to Write Better Headings

Write Better Headings
2
Web Content

I’m a flighty internet surfer.  When I read content online, I have a very short attention span.  I tend to scan through articles and open at least ten times as many webpages as I actually take the time to read in their entirety.

But I know I’m not alone.  We, the surfers of the web, are a flighty group.  And our lack of willingness to devote all of our attention can’t be stopped, it can only be contained.  That’s where headings come in. READ MORE >>

The Best Way to Be Heard? Provide Value

Child Salesman with Megaphone
0
Web Content

Here’s a cold, hard fact about the internet: anyone can say anything.  There is no lie detector for the content you post up.  You can say you are awesome on your website and you very well may be.  But there are plenty of people, products and organizations out there that claim to be fantastic when in actuality they’re junk.

READ MORE >>